empowering the consumer€¦ · management. energy efficiency . customer loyalty. opower has...
TRANSCRIPT
Empowering the Consumer Behavioural Demand Response – A Story from the US
John Webster VP Marketing & Strategy, EMEA
Simon Hill VP Regulatory Affairs, EMEA
The value of the smart grid to utilities
Entirely dependent on customer engagement
Avoided costs
Operational savings
Load management
Energy efficiency
Customer loyalty
Opower has invested over $100M on building the energy consumer engagement platform
40% of US energy data under management (100 billion reads)
We work with ~100 clients across 7 countries
The BG&E Story: skyrocketing power price at peak times
$300
$250
$200
$150
$100
$50
$0 $/M
Wh
2AM
4AM
6AM
8AM
10AM
12PM
2PM
4PM
6PM
8PM
10PM
12AM
PJM Day-Ahead, Wholesale Electricity Prices
1100 INCREASE (from lowest point)
Partnered with BGE deploy dynamic pricing to 100% of residential customers
49% Dynamic Pricing
21% Energy Efficiency
16% Operational Savings
14% Avoided Costs
Reads/Year 35,000
After smart meter deployment 2014
Reads/Year 35,000
After smart meter deployment 2014
3000x MORE DATA
ISSUE 1:
Limited Scale
ISSUE 2:
Hiding the benefits
ISSUE 3:
Failure to get attention
Historic approaches to DSM: Utilities struggled to move beyond pilots
Capabilities required to meet this challenge
Technology Scale Data Rich
Behavioral Science
Multi-Channel
Pre-event notification Build awareness ahead of peak events
Normative Comparison More durable than rebates alone
Online Reinforcement
Consistent with outbound channels
Multi-channel Reach customers where they are
Post-event summary Feedback on $ and kWh saved
BG&E dynamic rate engagement
Engagement across their consumer base
Time of day
KW Peak
Baseline
Actual
Delivering significant peak reduction
13
5% average reduction
And customers love it
To Conclude: Demand Response has a clear role re EU energy targets
20% Decrease in greenhouse
gas emissions
20% Increase in the share of
renewable energy
20% Decrease in energy
intensity
The Engaged Customer