EmpowHER Facts

MissionEmpowHER’s mission is to improve women’s health and change their lives.

About UsEmpowHER Media is an award-winning health media company for women. The Company’s fl agship and Top 5 women’s health and wellness site and community EmpowHER.com - is the home for female health consumers. We call them Chief Health and Wellness Offi cers of the home. EmpowHER.com provides visitors access to one of the largest women’s health and wellness content libraries on the Web, as well as one of the most active online communities of women discussing their health and wellness issues. Health care professionals, health and wellness marketers, and agency professionals rely on EmpowHER for reaching the most infl uential health and wellness buyer on the Internet -- women. Millions of women visit EmpowHER.com every year, making it one of the largest and fastest-growing resources dedicated exclusively to women’s health and wellness. For more, visit www.EmpowHER.com.

Statistics• EmpowHER.com is a Top 5 women’s health and wellness content and community site, Top 25 women’s site (all categories), and ranks in the Top 7% of all health sites on the Web.Source: Experian Hitwise

• In the past 12 months, EmpowHER Media has added 1000Women.com and AllDoulas.com to its women’s health and wellness network.

• With over 75,000 pieces of original video, article and user-generated content, EmpowHER has amassed one of the largest libraries of women’s health and wellness content on the Web.

• More than 130 health condition and wellness topic groups have been started by women on EmpowHER in the past year, and nearly 50,000 health questions have been asked and personal health stories shared by women since the site launched.

• In 2010, EmpowHER.com attracted nearly 10 million unique visitors. Through a video syndication partnership, EmpowHER’s video content garnered an additional 7 million unique views on AOL Health and other premiere health and wellness sites.

• In 2011, we expect more than 22 million unique visitors and to reach an additional 10-11 million viewers through syndication.

• EmpowHER.com provides credible, evidence-based health content from over 400 world-class health care professionals, experts and providers.

EmpowHER Facts

FoundedMarch 2007

Launch DateNovember 2008

Executive TeamMichelle King Robson, Founder, Chairperson and CEOA nationally-recognized women’s health advocate, Michelle King Robson is the Founder, Chairperson and CEO of EmpowHER. She started the company following her own personal struggle with a debilitating health issue. Michelle travels the world talking to women’s groups, health care organizations, political leaders, regulatory bodies and the media about women’s health and wellness issues, and about the importance of women

advocating for themselves and their loved ones. Her goal is to drive innovation and change in patient experience, health care delivery, and development and approval of health-improving, life-changing medicine, treatments and procedures for women around the world.

Craig Smith, Chief Financial Offi cer

Kevin Gralen, Chief Operating Offi cer

LocationScottsdale, AZ

Team22 full-time employees; 45+ ICs

Thom Brodeur, EVP and Chief Marketing Offi cer

Jamie Glass, SVP Sales & Client Service

EmpowHER.com 1000Women.com AllDoulas.com

EmpowHER Facts

Medical Advisory Board

Dr. Lishan Aklog, M.D., ChairmanDirector and Chief of Cardiovascular Surgery at The Heart and Lung Institute of St. Joseph’s Hospital and Medical Center

Dr. Theodore Friedman, M.D., Ph.D.Chairman of Medicine and Chief of the Division of Endocrinology, Molecular Medicine and Me-tabolism at Charles Drew University

Dr. Irwin Goldstein, M.D.Director of San Diego Sexual Medicine at Alvarado Hospital

Dr. Gail Gross, Ph.D., Ed.D.Nationally recognized expert, author and lecturer on juvenile education, behavior and develop-ment issues

Dr. Jay Harness, M.D.Immediate past-President of The American Society of Breast Surgeons, President-Elect of Breast Surgery International, Director of St. Joseph Hospital’s Comprehensive Breast Center

Dr. Marty Klein, Ph.D.Licensed Marriage and Family Therapist and Certifi ed Sex Therapist who has written fi ve books, given over 700 keynote speeches and is frequently interviewed by the media

Dr. Philip M. Sarrel, M.D.Emeritus Professor of Obstetrics and Gynecology and Psychiatry, Yale University

Dr. Bernadette Melnyk, Ph.D., R.N., CPNP/NPP, FAAN, FNAPDean and Distinguished Foundation Professor in Nursing at the Arizona State University Col-lege of Nursing & Healthcare Innovation

Dr. Maoshing Ni, Ph.D., D.O.M., L.Ac., A.B.A.A.H.P.38th generation doctor of Chinese medicine, Licensed Acupuncturist, Diplomat of Chinese Her-bology, and Diplomat in Anti-Aging

Dr. Darlene Jenkins, Ph.D.Research scientist, science writer and biological consultant for biotech, pharmaceutical and medical device companies

EmpowHER Facts

Recent Press Coverage

Michelle King Robson and EmpowHER have been featured in the Huffi ngton Post, Minyanville,More Magazine, NBC, ABC and CNN, among others; and interviews featuring Michelle andEmpowHER have generated nearly 2 billion media impressions, and reached nearly 40 million U.S. households through more than 160 television stations throughout the U.S.

Video

EmpowHER Founder Michelle King Robson Appears on Good MorningArizona to Discuss “Hot Flash Havoc” Movie Premiere

Michelle King Robson Appears on AZ-TV’s The McMahon Group

Michelle King Robson On Tampa’s “Daytime” Show

Michelle King Robson Talks About The “Pink Pill” On WMUR Channel 9 News

OnlineMaking the Web Human: A Health Sense of BusinessIn Business Magazine

How I Did ItThe Women’s Conference

Women’s Health: Big Money for Big PharmaMinyanville