THE FIRST ERASMUS MUNDUS JOINT MASTER DEGREE IN TOURISM MANAGEMENT

YOUR GATEWAY TO A GLOBAL LIFE

European Master inTourism Management

WHAT?The European Master in Tourism Management is a two-year world-class integrated programme aimed at qualifying graduates to deal with the huge challenges and opportunities facing international tourism.

Tourism is a social and economic phenomenon, which calls for a holistic approach to tourism education where broader aims of the industry and society are explicitly addressed in the curricula. The European Master in Tourism Management (EMTM) provides students with a far-reaching and integrated understanding of the multiple disciplines and paradigms concerned with the subject, which are bound together through the framework of sustainability.

WHERE?The EMTM is a fully integrated two-year European programme promoted and tailor-made by three university partners: The University of Girona (Spain), known for its research and pursuit of teaching excellence in tourism product innovation and destination management; the University of Southern Denmark (Denmark), internationally recognized for its research and education in the fi eld of sustainable tourism development; and the University of Ljubljana (Slovenia), renowned for its excellence in tourism policy design and tourism environmental management and economics. The language of instruction is English.

HOW?Students follow a mandatory mobility scheme, starting the fi rst semester at the University of Southern Denmark in Esbjerg, Denmark, where they are introduced, at an advanced level, to the conceptualization of tourism development with particular attention to sustainability, strategic communication and economics. Moving next to Ljubliana, Slovenia, for the second semester, students learn about policy instruments, indicators and management tools available for tourism policy and strategy design, with emphasis on environmental issues in tourism development. Spending the third semester in Girona, Spain, students will be able to understand and effectively manage organizational networks, consumer relations and innovation processes. The fourth semester is exclusively devoted to the completion of the Master thesis.

EMTM - YOUR GATEWAY TO A GLOBAL LIFE

MAIN OBJECTIVESMAIN OBJECTIVES • to prepare future professionals to

strategically manage and make sustainable and effective decisions in placements of high responsibility in tourism institutions

• to provide future professionals with an integrated knowledge of the dynamics of tourism development, sustainable management, the role of cultural diversity, innovation and governance in tourism

• to train future researchers in the fi eld of tourism management.

FUTURE JOBSThe European Master in Tourism Management (EMTM) will provide students with the skills to become international professional consultants, innovative entrepreneurs, government and public administration offi cials, tourism business managers, qualifi ed employees, or academic researchers in the fi eld of tourism.

ERASMUS MUNDUSThe European Master in Tourism Management has been selected by the EU Commission as an Erasmus Mundus Master within the new Erasmus Mundus II framework. The Programme aims to make Europe the most competitive and knowledge-based economy in the world and a reference for high quality and excellence in education.

Visit www.emtmmaster.net for further information about The European Master in Tourism Management.

ADVANCED CONCEPTUALISATION OF SUSTAINABILITY AND COMMUNICATION IN TOURISM DEVELOPMENT AND MANAGEMENT.

Term 1: The Concept

• Sustainable tourism development

• Strategic communication

• Leisure and tourism economics

• Project management

UNIVERSITY OF SOUTHERN DENMARK, THE FACULTY OF HUMANITIES - ESBJERG Offers a wide range of innovative and interdisciplinary courses in

tourism. Educators delivering EMTM courses are affi liated with the

Centre for Tourism, Innovation and Culture. They are experienced

in managing international research and are very well connected at

national and international levels.

CITY OF ESBJERGThe fi fth largest city in Denmark, Esbjerg is located on the North

Sea, on the West coast of Jutland. It has a vibrant night life with

small, friendly venues where all types of music are offered. From

Esbjerg, you can easily access the rest of Jutland, Copenhagen,

and the north of Germany. Nearby you will fi nd Ribe, Denmark’s

oldest town, unspoilt idyllic islands and miles of long sandy

beaches.

Term 2: Policy StrategiesDESIGN OF SUSTAINABLE AND COMPETITIVE STRATEGIES FOR TOURISM DEVELOPMENT AND MANAGEMENT.

• Tourism policy

• Tourism and the EU

• Environmental economics in tourism

• Environmental management in tourism

• Research methods in tourism

UNIVERSITY OF LJUBLJANA, THE FACULTY OF ECONOMICSThe Faculty has important links to the corporate world and

high commitment to research and teaching quality standards

and market orientation. Together with the degree and

postgraduateprogrammes in business and economics, the Faculty

is the pioneer of tourism higher education in Slovenia.

CITY OF LJUBLJANAThe capital of Slovenia is a young, dynamic Central European City

with a modern lifestyle, located between the Alps and the Adriatic

Sea. It is a vibrant city full of surprises, characterised by a unique

fusion of complementing contrasts. It has everything that modern

capitals can boast, but at the same time it has preserved the

friendly and relaxing atmosphere of a small town. Ljubljana is a city

of culture with many cultural events including many international

festivals. Ljubljana is an ideal departure point for the discovery

of Slovenia and its very close surrounding countries, Croatia,

Hungary, Austria and Italy.

IMPLEMENTATION OF COMPETITIVE, SUSTAINABLE STRATEGIES IN TOURISM DESTINATION AND PRODUCT DEVELOPMENT AND MANAGEMENT.

Term 3: Implementation

• Partnership and Network Management in Tourism

• Local Tourism Destination Development Management

• Cultural Tourism in Urban Destinations

• Customer Management in Tourism Innovation and New

Product Management

• Contractual Arrangements in the Management of Tourism

UNIVERSITY OF GIRONA, THE FACULTY OF TOURISMThe fi rst Faculty of tourism in Spain to provide higher education

and academic research in tourism dates back to 1989. Its highly

experienced staff covers the full spectrum of tourism-related

disciplines and have privileged relations with the national tourism

sector.

CITY OF GIRONAThe city is located between the Mediterranean Sea and the

Pyrenees. The old town is one of the most evocative historical

city centres in Catalonia, with certain elements that are unique

in Europe. It is also a source of cultural production and has an

intense cultural life with regular, critically acclaimed theater and

music festivals. Nowadays, its region and Catalonia are one of

the main sources of culinary creation. It is a prominent cultural

tourism destination with easy and close access to the Costa Brava,

Pyrenees, Barcelona and Southern France.

Photographer Girona: Salvador Bosch

Term 4: Master ThesisTERM 4 IS EXCLUSIVELY DEVOTED TO THE COMPLETION OF THE MASTER THESIS.The aim of the Master thesis is to demonstrate skills at limiting

and solving a problem through individual and critical application

of the methods and theories introduced during the courses. The

thesis topic is formulated by the student and approved by a thesis

supervisor (or supervisors) assigned by the EMTM Study Board.

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UNIVERSITY OF SOUTHERN DENMARKFaculty of HumanitiesNiels Bohrs Vej 9-10DK-6700 EsbjergDenmarkwww.sdu.dk

UNIVERSITY OF LJUBLJANAFaculty of EconomicsKardeljeva Pl. 171000 LjubljanaSloveniawww.uni-lj.si

UNIVERSITY OF GIRONAFaculty of TourismAlemanys, 4E-17071 GironaCatalonia (Spain)www.udg.edu

The EMTM Course is offered by a consortium of three European Universities:

GET IN TOUCH & GO GLOBALGet detailed information by visiting the EMTM Consortium website.

Contact Adress:

EMTM CONSORTIUM SECRETARIAT FACULTY OF TOURISMPujada d’Alemanys, 4E-17004 GironaCataloniaWeb: www.emtmmaster.netPhone: +34 972 419 700Fax: +34 972 419 709 E-mail: emtm@emtmmaster.net