emulex confidential 11 10gb ethernet: more than a big pipe donal madden emulex 1
TRANSCRIPT
Emulex Confidential11
10GB Ethernet: More than a Big Pipe
Donal MaddenEmulex
1
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Emulex Corporate Overview
Founded in 1978
Based in Costa Mesa, CA
Employees Approx. 960
2010 Revenue $399 MM
Corporate Facts
Fibre Channel SAN
Enhanced Ethernet Solutions
Converged Networking
Network & Fabric Security
Host Server Products
Speed Discovery
Reduce Risk
Customer Velocity
On Demand IT
Business Intelligence
Embedded Storage
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10GbENAS
10Gb ISCSI
10GbE
10GbE
Phase 1 – Host Based Convergence
The 1st Phase of Network Consolidation will Occur in the Server Rack
Ethernet NIC
FC HBA
EthernetLAN/WAN
Integrated CNALOM
FC SAN
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Pay-As-You-Grow I/O …Game Changing Capabilities
ENTERPRISE VALUE
PE
RF
OR
MA
NC
E &
SC
AL
AB
ILIT
Y PAY-AS-YOU-GO
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Amount of VMs that can run at fixed load
VMs running concurrently
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OneCommand Manager
Centralized discovery and management of Emulex adapters– Fibre Channel HBAs
– Universal Converged Network Adapters (iSCSI, FCoE, NIC)
Uniform, cross-platform management capability
General Management Capabilities:– Common feature set across enterprise
class OS and server virtualization environments
– Centrally update parameters and firmware
– Robust diagnostic tools
– Automated management
• Batch mode (GUI)
• Scripting (CLI)
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9 of 10 Tier 1 OEMs Picked Emulex for Convergence
PickedEmulex for
10GbEServer I/O
UnifiedFabric
PickedEmulex for
10GbEVirtualization
PickedEmulex for 10GbE NAS,
ISCSI & FCoE
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10G Ethernet Share – December 2010
Source: Crehan Research Calendar Q3-2010 report released December 2010, 3Q10 vendor shares, Q4 2010 TAM, Emulex Q4 actual results
13.8%11.3%8.4%8.6%
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10G Ethernet PORTS Share (prelim data)
Source: Crehan Research Calendar Q4-2010 report released February 2010 with Emulex March 2011 estimatesEmulex is leader in 10GE server connectivity
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Emulex’s Converged Networking StrategyMore Than Doubling Our Addressable Market Within 5 Years
Source: Dell’Oro Jan 2009Note: Projected market on a calendar year basis
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The 10Gb Transition – Cross Over in 2012
Source: Dell’Oro 2010
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Would you like fries with that?
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40% Upsell Opportunity
Nexus 5548P 32 Fixed 10GE Ports
Nexus 5548P 32 Fixed 10GE Ports
x32
Switches $34,000 ($17,000 x 2) NIC Cards $20,480 ($640 x 32)
Total $54,480
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Nexus Attach Program
Automatic front-end price reduction. No back-end paperwork!
Applies to OneConnect 10G NIC & CNA purchased with Nexus switches
Program runs through June 2011
Discount Amount = Gross Profit increase
OneConnect Model Description Amount
OCe10102-NX 10Gb/s PCIe dual channel NIC – copper $275
OCe10102-NM 10Gb/s PCIe dual channel NIC – optical $500
OCe10102-FX 10Gb/s PCIe dual channel FCoE – copper $425
OCe10102-FM 10Gb/s PCIe dual channel FCoE – optical $650
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10GbE Deployment
Nexus 5548P 32 Fixed 10GE Ports
Nexus 5548P 32 Fixed 10GE Ports
x32
32 Emulex 10G NIC (OCe10102-NX)
– MSRP = $780@
– Discount = $275@
– Added GP = $8,800
10G ConfigurationTwin-Ax Copper
10G ConfigurationTwin-Ax Copper
FCoE ConfigurationSR Optical
FCoE ConfigurationSR Optical
32 Emulex 10G CNA (OCe10102-FM)– MSRP = $1845@– Discount = $650@– Added GP = $20,800
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A Nudge in the Right Direction
Emulex 10GbE NIC Programme
– 50% off NIC program - first 3 units per reseller end user account gets dollars off
Emulex SPIF Programme
– $30 / $15 on all 10GbE Products
Emulex Project Registration
– Register the 10GbE adapter projects you are working on and earn a £25 voucher for the 1st registration and £10 for every subsequent registration
• http://www.emulex-channelincentive.com/quotes
www.emulex.com/channel
NOTE: Resellers must be a member of the Emulex Connect Partner Program to claim the above programs.
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10GbE Channel Awareness Campaign www.emulex.com/channel/10gbe
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