[en] aastra - vertical market - local communities

© Aastra – 2010© Aastra – 2010

Local AuthoritiesGovernment Industry MarketJuly 2010

© Aastra – 2010April 12, 2023

Overview

Local Communities Market

Local Communities Needs

Aastra Solutions

Product Components

Customer References

Strengths / Opportunities

Marketing Tools

Perspectives

2Local Authorities Industry Market


Market View and Target Groups

© Aastra – 2010April 12, 2023

A market view

Local communities in 2010• Time of crisis

> Reduction of investments – except for strategic investment> Strategic investment

• To enable the progress in competition. • To be more efficient in case of new growth.

• In spite of a difficult context, the market of the public sector represents a strong potential of purchase.> A PBX system to renew.> First sector to implement convergent solutions.> Investment of the communities supported by the government.


© Aastra – 2010April 12, 2023

Evolutions

Trend

• Optimization of the reception.

> Quality reception plans

• Green IT

• « Y » generation

> 75-84 generations

> Local communities facing the problem of generations with completly different

expectations.

> How to integrate this new population ?


© Aastra – 2010April 12, 2023

Targets

To optimize the internal work of the communities.

To improve the citizens’service.

To simplify administrative procedures.

To support the economic development.


© Aastra – 2010April 12, 2023

Positioning of Aastra

N°1 in Europe on the professional market.

Aastra offers a range of Open Solutions.

Significant market share• 45 % in local authorities (according to country).

• 60 % in the hospital sector (according to country).

Recognized competence in ToIP : twice winner of benchmarking PBX and winner of benchmarking SIP terminal.

Communication Solutions of Aastra solution are a strategic investment which improves your

competitiveness.



An ExcursusCountry Market

Targets, Operating Process, market in some figures

© Aastra – 2010

Local Market

To be completed by Country


Needs of Local Communities Market

© Aastra – 2010April 12, 2023

Local communities Aastra solutionUser per profile

CIO

• To be reachable at any time

• To have access to its information everywhere - To be mobile

• To secure localisations, its information and people

• To implement an environmental approach

• To maximize the effectiveness of staff

Agents

• To communicate without constraint

• To have access to its information everywhere - To be mobile


Administrative staff

• To propose new means of communication to interact with citizens

• To welcome and inform


Citizen

• To obtain information

• To get help and to listen

• To interact with the community


© Aastra – 2010April 12, 2023

Needs of local communities market

Internal community management• Unified communication network• Security• Mobility• Collaborative work• Environmental process

Citizen service• Welcome• Inform• Help and be of use • E-administration

Economic development• Broadband• Inter-community services• Multi-companies • Contact Center

For every need, there is an Aastra solution!


© Aastra – 2010April 12, 2023

To optimize the internal work of communities

Local Authorities Industry Market 13


© Aastra – 2010April 12, 2023

To optimize the internal work of communitiesUnifed communication network


• To communicate between the different localisations.• To integrate new localisations without constraints.• Integration in an existing datacenter.• To administer a simplified network.• To simplify access.• To use the existing infrastructure. • To respect standards.• To control costs / to rationalize expenses.

Needs

• Centralized or distributed architecture• Pooling of ressources• Virtualisable solutions• Unified communication tools• VoIP/ToIP of PBX Aastra solutions• Management center, integrated billing• Terminals IP/ SIP, DECT IP• Mechanism of LCR• Trunk IP (SIP, H323)

Aastra solutions


© Aastra – 2010April 12, 2023

To optimize the internal work of communities Security


• To ensure high availability of the communication network.• To ensure the confidentiality of information and

communication.• To provide optimum security of institutions.

Needs

• Alarm server solutions• Aastra solutions guarantee a rate of 99.999 % - 10 years

MTBF reliability• Hardware redundancy, duplication• Relocation of ressources : TDM or IP networking / virtual PBX• Users authentication• Compatible with antivirus and firewall market solutions• SIP supervision video• Connection with geolocation tools• Alarm detection of isolated personnel (DATI)• Man down detection : DECT terminals

Aastra solutionsInternal community management• Unified communication network• Security• Mobility• Collaborative work• Environmental process

© Aastra – 2010April 12, 2023

To optimize the internal workings of Governments Mobility

• Facilitate daily managers.• To know the availability of employees.• A permanent presence.• Accessing a remote work environment.

Needs

• Presence management• Unified messaging• « virtual desktop » service to face his environment to

work from every localisation• DECT / DECT IP and Wlan solution• One number / one terminal concept• FMC solution : Dual Mode, embedded mobile phone

software



© Aastra – 2010April 12, 2023

To optimize the internal work of communities Collaborative work


• To improve the effectiveness of the agents • Unification of use• Application sharing

Needs

• Conference bridge• Video Conference• Application sharing• Chat


© Aastra – 2010April 12, 2023

To optimize the internal work of communities Environmental process

• Sustained development.• Respectful suppliers.• Environmental protection. • To reduce energy consumption.

Needs

• ROHS compliancy• Conference / video conference • ISO 14001 certification• Standby mode for terminal backlight• Quality and Environmental management system• Remote working / share work to reduce impact

of travels



© Aastra – 2010April 12, 2023

To improve service to the citizen


Citizen service• Welcome• Inform• Help and be of use• E-administration

© Aastra – 2010April 12, 2023

To improve service to the citizenWelcome and inform


• To offer a personalized and permanent reception • Without waiting, 24 hours a day, in the language of the

citizen• A steady communication flow

• Voice, mails, fax, chat, SMS, video• To inform the citizen by distribution of messages• Emergency alert

Needs

• IPBX Aastra solutions• Integrated message solutions in the Aastra PBX• Multimedia Contact Center with competence management • CTI and card pop-up• Call Back functions• Attendant : terminal and/or software• Voicemail, Auto attendant (voice recognition), information service• IVR

Aastra solutionsCitizen service• Welcome• Inform• Help and be of use• E-administration

© Aastra – 2010April 12, 2023

To improve service to the citizen Help, be of use and e-administration


• To facilitate relations between citizens and administration staff.

• To propose innovative services, secure and unified.• Payment and vote online • To get with one-click an act of civil status, etc.

• To help and secure the elderly /disabled people.

Needs

• Information and registration services• To create a website adapted to the e-administration

(downloads…)• Multimedia Contact Center solutions • Direct acces to multi-directories by single clic• IVR solution to automatically receive forms on fax• Audiovisual communication

Aastra solutionsCitizen service• Welcome• Inform• Help and be of use• E-administration

© Aastra – 2010April 12, 2023

To increase the attractiveness of territory



© Aastra – 2010April 12, 2023

To increase the attractiveness of territoryBroadband and inter-community services


• To support economic development. • To support the economic policies development.• To consolidate services for several communes.• To reduce communication costs between communes.

Needs

• Broadband and digital planning service• Consolidation of welcome services on network• Centralized management• IPBX Aastra solutions

Aastra solutions


© Aastra – 2010April 12, 2023

To increase the attractiveness of territory Multi-companies and Contact center


• To accommodate and help the companies in creation. • To propose a development following their

development.• To facilitate the consolidation of ressources.• To host welcome services to facilitate the business.

implementation or small artisans.• To reduce the social digital gap.

Needs

• Sharing ressources : IPBX, attendant, voice and unified messaging,

• Native function of multi-companies• Multimedia Contact Center with a welcome service for

several companies

Aastra solutions



Components of the Aastra Solution

© Aastra – 2010April 12, 2023

Components of Aastra local communities solution


Market

Regional CouncilsCommunesCity Halls

Aastr

a offer

Embedded functionalities Welcome solutionsMoblityCollaborative workBusiness applications integration

© Aastra – 2010April 12, 2023 Local Authorities Industry Market

Components of the Aastra Local communities solutionUnified Communication applications

Collaborative communication

CTI, CRM, Multi-directory

Softphone, Video sharing

Smart routing

Unified MessagingE-mail, Voice, Fax.

TTS, Voice RecoMobility - WAP

Presence & IMFollow-meCalendarChat

ConferenceConfidentiality

Recording

Unified Communication Portal UCP & TWP

Telephony Web Portal ACP IP Conference

AttendantMulti-directoriesCalendarsStatistics

ACP Web Attendant ACP Contact Center

Contact CenterIVR

Multimedia AgentsSmart Scripting

27

© Aastra – 2010April 12, 2023

Technological partnership


CMS, billing

Internet, Wlan Data Infrastructure , Wlan

Alarm serverWalldisplay solutions

Mobility


Customer References


Customer ReferencesCity of Dijon in France – Municipality Dijon

© Aastra – 2010April 12, 2023

Profile of the customer Dijon

City of Dijon decided to replace its telephony system and benefit from a single telecom architecture and offer new services.

40 independent locations are operating their own PBXs and switchboards.

2500 workstations.

Very high maintenance costs.


© Aastra – 2010April 12, 2023

Needs

Implement a new telephone system.

A distributed architecture, based on IP and supported by a private 40 kilometer fiber optic network linking the main locations.

Future-proofed and cost-effective.


© Aastra – 2010April 12, 2023

Aastra Solution

City of Dijon choose an Aastra communication system:• 2 Aastra communication server

• 15 gateways in a network structure

• 2000 IP handsets, 350 analog terminals and 150 fax machines

• The UCP messaging system solution for 1500 wokstations

• The TWP solution for 1500 workstations

• ACP Conctact Center and M7430 management center


© Aastra – 2010April 12, 2023

Benefits

The Aastra solution is simple in its overall design but comprehensive in its functions, thereby it matches perfectly with the customer needs.

A single architectural network.

Productivity – enhancing CTI solution.

Efficient management of up to 800 calls per day.

Cost-effective.

“The new telephone system offers a wealth of new opportunities for a better communication with our citizens”


Xavier Lenoir, Director of Information Systems – City of Dijon


Customer ReferencesIsère Regional Council

© Aastra – 2010April 12, 2023

Isère Regional Council

Needs• Mobility needs.

• Unified services needs : messaging, conferences .

• To offer identical services at any point.

• To reduce costs on internal sites WAN links.

• Centralized administration.

Requirements• Solution enable to secure in the case of failure WAN : autonomy.

• Deployment spread : Availability WAN network ; Availability wiring and switches .

• Services more homogeneous at every point of network.

• Telephone services equivalent to the well known ones.

Aastra 5000 solution with:• 4000 IP terminals

• 2 Aastra Communication Server 5000 duplicated « Stratus »

• 27 « sensitive » sites ( with Aastra XD gateway)

• 165 «minors » sites (with or without AXS/AXL gateway)

• Aastra Communication Portal

> Call Center : 40 agents;

> Web Services : TWP Caller-Alerter-Phone-Rules for 500 users up to 3000


© Aastra – 2010April 12, 2023

A great number of customers in France

Communauté d’agglomération

Evry-Courcouronnes-Bondoufle-

Lisses

Conseil de l’Europe

Conseil Général des Vosges

Conseil Général du Lot

Conseil Général de la Marne

Conseil Général de Savoie

DDE Aurillac

Lycée Berthollet

Lycée Marguerite de Navarre

Mairie d’Alès

Mairie de ChamblyMairie de Charenton-Le-PontMairie de ChellesMairie de DijonMairie de GrenobleMairie de la GardeMairie de MennecyMarie de ParisMairie de RouenMairie de TourcoingMairie de Boulogne-BillancourtMarie de Cergy


© Aastra – 2010April 12, 2023


Strengths•Very small to high capacity•Security/Duplication •Mobility : DECT / IP, new DECT terminals, Wlan•Openness / Full integration in the information system / business applications•Strong presence of Aastra products in the local communities market

Opportunities

•Trunk SIP between Aastra platforms•Collaborative work•Tools work optimization



Marketing Tools

© Aastra – 2010April 12, 2023

Brochure, website and magazines

Local communities dedicated documentation • Brochure

• Powerpoint presentation

Website

Trade Show list

Magazine list


© Aastra – 2010April 12, 2023

Organisations, press and publications

To be completed by country

Website• To be completed by country

• European Commission• http://ec.europa.eu/index_fr.htm#top


http://ec.europa.eu/index_fr.htm#top


Perspectives

© Aastra – 2010April 12, 2023

The future of local communities

Round-the-clock service - 24h a day and 7 days a week

No more queues

Video services

«Triple Play» service in communes – local TV on ADSL + local informations (storm)

Services paid by internet /TV / GSM

Service by phone / mobile phone : bus ticket

Vote home / virtual polling

Virtual City Hall: real-time interaction

Geolocation tool / RFID


© Aastra – 2010April 12, 2023

Who is Aastra ?

Infrastructure

Real time Communications

Unified Messaging

Presence & Collab.

Management & Security

Integration in business applications

Evolution of needs « hyper-connectivity»

« Easiness »« Reliability »

Major actor of Unified Communications

Aastra provides technological components based on market standards and compatible with installed data infrastructure

Modular architecture, integration into the local communities Information System, Communication Enabling Business Processes (CEBP).

People

Systems

Organizations

Aastra


[en] aastra - vertical market - local communities

Technology

country aastra

figures aastra

target groups aastra

local marketto

market viewlocal communities

professional market

generationslocal communities

significant market share45