CONFIDENTIAL AND PROPRIETARYThis presentation, including any supporting materials, is owned by Gartner, Inc. and/or its affiliates and is for the sole use of the intended Gartner audience or other intended recipients. This presentation may contain information that is confidential, proprietary or otherwise legally protected, and it may not be further copied, distributed or publicly displayed without the express written permission of Gartner, Inc. or its affiliates. © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.

Enabling AR Success:

New Gartner Content and Portal

Innovations

Jim Dunlavey, VP Portfolio Development

1 CONFIDENTIAL AND PROPRIETARY I © 2015 Gartner, Inc. and/or its affiliates. All rights reserved.

Identify and engage with Analysts more easily

Gartner Recommendations Engine

Workgroup with Person Inquiry

Inform / Communicate with your Executives and Businesses

Quantified Market Insights & Planned Updates

Gartner Market Statistics Online

Gartner for Business Associates

Insights about your Customers

Search, Inquiry, and Readership Analytics

Gartner Peer Insights

What’s Next?

Things that are Important to Analyst Relations

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Track: Leverage Alerts for topics & terms directly, and sign up for “Track Recommendations” to capture other Analysts that are discussing your Topic Areas and Interests

Identify and engage with Analysts more easilyGartner Recommendations Engine

Advanced Search: Pre-filter your searches around your client’s Initiatives and Industries

Research Library: Browse Research by the Analysts as well as by Industry or Topic to review and traverse Related Topics

4Q2015: Reintroducing detailed result filtering, enabling Search Results drill-down in to Analysts and by your client’s Initiatives

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Identify and engage with Analysts more easilyWorkgroup with Personal Inquiry

Analyst Relations Leader

(Parent seatholder)

BU Competitive Analyst

(Workgroup member)

BU Executive

(Workgroup member)

Product Management

(Workgroup member)

Product Marketing

(Workgroup member)

Offers flexibility when Business Leaders require 1-on-1 Individual Analyst Inquiry

Supports the way you work with cross-functional and/or global Teams, Business Units, and Executive

Frees you to providing the Research content you have to your Executives without scheduling conflicts that Inquiry Participation can have

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Inform / Communicate with your Executives and BusinessesQuantified Market Insights and Planned Updates

Simple, single location for all Forecast and Market Share Research and updates

Update notices to changes in Market Share or Forecasts methodologies and coverage and what they mean to you

Additional detailed mapping of coverage adjustments so you can clearly share and communicate what’s coming

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Dynamic navigation, with animated filtering and drill-down features

• Clear, intuitive view of Gartner’s forecast coverage

• Relative sizing of markets within selected Regions

Dramatically improves and simplifies navigation and selection of market segments

Instantly create graphs and charts for internal presentations

Combine market segments and download data details

Custom filtering for Regions, Currency, and forecast timeframes

Inform / Communicate with your Executives and BusinessesGartner Market Statistics Online

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GBA Users configured with standard Usernames & Passwords:

• User base managed and controlled directly by the Administrator

Single Sign-on viaSAML v2.0 Federation

GBA Enterprise Access configured as Single Sign-on:

• Access is automated and made available to everyone in the Organization

Inform / Communicate with your Executives and BusinessesGartner for Business Associates

Enables you to extend key Research to a specific audience (Business Unit or Executives) or to the Enterprise

Allows your audience to leverage the Interactive content (MQs and CCs), receive Research refreshes, and leverage Upcoming and On-Demand Webinars

Gives you the flexibility to position and encourage your messaging of key Research topics and trends

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Insights about your CustomersSearch, Inquiry, and Readership Analytics

Search Analytics: Understand what your Customers are searching for and measure your brand / messaging success

Inquiry Analytics: Review your Customer’s trends in Inquiry about you and your competitors, across Industries and Regions

Readership Analytics: Get a clear breakdown on which Customers are reading the Research (by Enterprise Size, Sector, Region, and Role)

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• Advanced Analytics Solutions

• Business Intelligence and Analytics Platforms

• Client Management Tools

• Data Integration Tools

• Data Warehouse and Data Management Solutions for Analytics

• Enterprise Mobility Management Suites

• Master Data Management CDS

• Master Data Management PDS

• Mobile Application Development Platforms

• Mobile Data Protection

• Security Information and Event Management

• Social Software in the Workplace

• Unified Communications

• … Additional markets will be added over time…

Insights about your CustomersGartner Peer Insights (Beta)

Currently 13 Markets, ~800 Reviews by IT professionals and decision makers to help their peers make product and purchasing decisions

Markets align to Magic Quadrants and Critical Capabilities; currently straight aggregate of overall Rating

Each Review includes 5 categories (Evaluation, Integration, Support, Capabilities, and Context)

Each Review includes critical demographics, any provided qualitative comments, and detailed ratings of each category

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What’s Next?