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a five minute mini-TED discussion

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WE ARE

EVOLVINGCOGNITIVELY

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WE ARE

EVOLVING

COGNITIVELY

Near Future

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Distant Past Recent Past Present Near Future Distant Future

COGNITIVELY

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WHAT AM I?

Distant Past Recent Past Present Near Future Distant Future

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WHERE AM I?

Distant Past Recent Past Present Near Future Distant Future

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WHO AM I?

Distant Past Recent Past Present Near Future Distant Future

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HOW DO I?Distant Past Recent Past Present Near Future Distant Future

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HOW DO I…

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HOW DO I…

… make more money?

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HOW DO I…

… make more money?

…live a better life?

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HOW DO I…

… make more money?

…live a better life?

… find somebody to

love?

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HOW DO I…

… make more money?

…live a better life?

… find somebody to

love?… acquire an

awesome home?

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HOW DO I?

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- two opposing forces -Exponential Explosion In Information Against Equally Diminishing Availability Of Time

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- the answer -We Need More Of Us Now Than Ever

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Cognitive ComputingWe Are In Need Of Cognitive computing is the

processes in a computerized model.

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Cognitive Computing

We Are In Need OfCognitive computing is the simulation of human thoughtprocesses in a computerized model.

Cognitive computing involves self-learning systems that use data mining, pattern recognition and natural language processing to mimic the way the human brain works.

The goal of cognitive computing is to create automatednon-organic systems that are capable of solvingproblems without requiring human assistance.

DEFINITION

COMPOSITION

GOALS

19Organization

(syn

apse

s)

Simple Complex

Simple

Dynamic

Cognitive Complexity vs Organisms

1011107 1010109108106105104103 1012

109

1010

1013

101

108

107

106

105

104

103

102

1014

1011

1012

1015

102101

Beha

vior

(neurons)

Living Zone

Fluidic Zone

Solidic Zone

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EnterpriseData

ITData

Open Source / Internet

Data

Beha

vior

Simple Complex

Simple

Dynamic

Organization

Cognitive Complexity vs Data Sources

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Beha

vior

Simple Complex

Simple

Dynamic

Organization

Controlled

Uncontrolled

Semi-controlledThe enterprise controls content, access, and usage of all data

The enterprise does not control content, access, and usage of all data

There is a mixture of controlled and uncontrolled content, access, and usage of all data

e.g., ERM, CRM, Web, etc.

e.g., Facebook, Twitter, Reddit, social, etc.

Cognitive Complexity vs Data Control

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Athenic

Genetic

Frequentist

Inference

Network

Beha

vior

Simple Complex

Simple

Dynamic

Organization

Real World Human Solvable-Only

Problems

Evolutionary

Neural Networks

Cognitive Complexity vs Computation Capability

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Beha

vior

Simple Complex

Simple

Dynamic

Organization

Cognitive Complexity vs Generation

PerceivingLearningAbstractionReasoning

FIRST WAVE (KS)

PerceivingLearningAbstractionReasoning

PerceivingLearningAbstractionReasoning

SECOND WAVE (AI)

THIRD WAVE (ATHENIC)

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Cognitive Computing Characteristics

FIRST WAVE (KS)

• Handcrafted Knowledge• Statistical Learning• Contextual Adaptation

PerceivingLearningAbstractionReasoning

SECOND WAVE (AI) THIRD WAVE (ATHENIC)

• Handcrafted Knowledge

• Enable reasoning over narrowly defined problems

• No learning capability and poor handling of uncertainty

• Cyber Security (Mechaphish)• ELIZA - Psychotherapy

• Nuanced classification and prediction capabilities

• No contextual capability and minimal reasoning ability

• Statistically impressive, but individually unreliable

• Observer real-time cyber attacks at scale

• Disease identification

• Handcrafted Knowledge• Statistical Learning

• Systems construct explanatory models for classes of real world phenomena

• Learns overtime how the world is constructed

• Vast amounts of training data• Diagnose diseases and

example why• Find bad guys and explain

why

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Real-world high dimensional data (such as images) lie on low-dimensional manifolds embedded in the high-dimensional space.

• Each manifold represents a different entity• Understanding data comes by separating the manifolds

Manifolds: Foundation of Knowledge

2626 COGNIZANT & GOOGLE CONFIDENTIAL © 2017

http://playground.tensorflow.org

Complex and highly non-linear data set. Think buying decisions patterns

Neural Networks

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ATHENIC SYSTEMSTRUE COGNITIVE COMPUTING

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Cognizant and Google CloudATHENIC SYSTEMS

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Cloud Translate

Cloud NaturalLanguage

Cloud Speech

Cloud VisionAthena Evolve

Athena Genetics

Cloud VideoIntelligence

Athena TensorFlowNeural Networks

Cognizant and Google CloudATHENIC SYSTEMS

Athena Cloud Machine Learning

Google Compute,Storage, Big Data

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Creative Center for Cognitive Computing