enchantment guy kawasaki ppt

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Presented by : Sarang Banubakde MBA3 1361

Post on 17-Oct-2014

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Book on how to enchant people, customer, organization, peers, employer, boss, stake holders and other factors influencing you.

TRANSCRIPT

Page 1: Enchantment Guy Kawasaki ppt

Presented by :Sarang BanubakdeMBA3 1361

Page 2: Enchantment Guy Kawasaki ppt

Guy Kawasaki is well know author, investor, speaker from Silicon Valley Author of bestseller “Art of Start” Ex employee of Apple Inc and author of “The Macintosh way”

Page 3: Enchantment Guy Kawasaki ppt

What is Enchantment???Action that causes a voluntary

change of hearts and minds and therefore actions

Page 4: Enchantment Guy Kawasaki ppt

Why Enchantment?

Page 5: Enchantment Guy Kawasaki ppt

Likeability

Step in to their shoesPeople are not binary.Use simple words.Use the active voice.Keep it short.

Page 6: Enchantment Guy Kawasaki ppt

Achieving Trustwothiness Trust Others Be a “Mensch” Disclose your interests Be knowledgeable Interact !!

Page 7: Enchantment Guy Kawasaki ppt

How To Prepare? Deep, IntelligentUse Simile, metaphors Stay PositiveRemove the fences Establish goal Create a checklist

Page 8: Enchantment Guy Kawasaki ppt

LAUNCHING

Tell a story Immerse people Plant many seeds Ask people their plan Reduce number of choices Illustrate salient points

Page 9: Enchantment Guy Kawasaki ppt

Overcoming Resistance• Inertia and fear of making mistakes• Provide Social proofs• Create perception of Scarcity • Show your magic• Assign a label

Page 10: Enchantment Guy Kawasaki ppt

Enduring Enchantment

ConformityIdentificationInternalizationInvoke ReciprocityLet it spread

Page 11: Enchantment Guy Kawasaki ppt

More Techniques……

Push Technique -Presentations

-Emails-Twitter

Pull Technique -Facebook-LinkedIn -Websites, blogs & Youtube

Page 12: Enchantment Guy Kawasaki ppt

Enchanting Bosses

Enchanting Employees

Never outshine them Always ask for mentoring Drop everything and do what he asks to do

Reward them Never ask to do what you would not doProvide them Mastery, Autonomy, Purpose (MAP)

Page 13: Enchantment Guy Kawasaki ppt

Resisting Enchantmento Avoid temptations o Look far into futureo Know your limitationso Beware of pseudo data & expertso Track previous decisions

Page 14: Enchantment Guy Kawasaki ppt

Be Enchanted……..

Thank you!!!!