encouraging citizens to run for town office presentation … · 1. letter to the editor or guest...

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ENCOURAGING CITIZENS TO RUN FOR TOWN OFFICE PRESENTATION AT LEAGUE LEADERS’ LUNCH, MARCH 7, 2015 Karen Price, ([email protected]) Local Leagues can have an important role in encouraging citizens to run for public office. Below are several suggestions of how the League can raise awareness and offer assistance. 1. Letter to the Editor or guest column/op-ed Timing: As soon as Town Clerk announces open seats, or right after the date nomination papers are available Author: LWV president or designee (such as Voter Service Chair) Advice: Respect the role of the Town Clerk, refer to Clerk’s website and respect her/his authority over the process. Follow Up Letter: May follow-up with a letter to the editor as deadline for filing approaches Sample: Guest column from Needham Times from Karen Price 2. Website, Facebook, Bulletin Use website to give deadlines, elected offices in contention, procedures, link to Town Clerk. Concord-Carlisle Carlisle: http://lwvcc.ma.lwvnet.org/runningforoffice.html Facebook—periodic updates, link to more information on website https://www.facebook.com/pages/League-of-Women-Voters-of-Needham-MA/48359795584 3. Public Forums 4. Television programs; How to Run, What Boards Do Timing: Shortly after date nomination papers are available Producer: Joint project of LWV and local cable Types of Programs Taped public forum Taped studio forum Documentary program Advantages Show taped programs year after year on local cable. If you want to have a yearly information night, you do not need to organize a full panel, just show the video at the event (may invite Town Clerk for Q+A). Post link on cable TV website and League website, cable TV may post on YouTube. Link to the videos within letters to editor, website, Facebook, Twitter.

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Page 1: ENCOURAGING CITIZENS TO RUN FOR TOWN OFFICE PRESENTATION … · 1. Letter to the Editor or guest column/op-ed Timing: As soon as Town Clerk announces open seats, or right after the

ENCOURAGING CITIZENS TO RUN FOR TOWN OFFICE

PRESENTATION AT LEAGUE LEADERS’ LUNCH, MARCH 7, 2015

Karen Price, ([email protected])

Local Leagues can have an important role in encouraging citizens to run for public office. Below are

several suggestions of how the League can raise awareness and offer assistance.

1. Letter to the Editor or guest column/op-ed

Timing: As soon as Town Clerk announces open seats, or right after the date nomination papers

are available

Author: LWV president or designee (such as Voter Service Chair)

Advice: Respect the role of the Town Clerk, refer to Clerk’s website and respect her/his authority

over the process.

Follow Up Letter: May follow-up with a letter to the editor as deadline for filing approaches

Sample: Guest column from Needham Times from Karen Price

2. Website, Facebook, Bulletin

Use website to give deadlines, elected offices in contention, procedures, link to Town Clerk.

Concord-Carlisle Carlisle: http://lwvcc.ma.lwvnet.org/runningforoffice.html

Facebook—periodic updates, link to more information on website

https://www.facebook.com/pages/League-of-Women-Voters-of-Needham-MA/48359795584

3. Public Forums

4. Television programs; How to Run, What Boards Do

Timing: Shortly after date nomination papers are available

Producer: Joint project of LWV and local cable

Types of Programs

Taped public forum

Taped studio forum

Documentary program

Advantages

Show taped programs year after year on local cable.

If you want to have a yearly information night, you do not need to organize a full panel, just

show the video at the event (may invite Town Clerk for Q+A).

Post link on cable TV website and League website, cable TV may post on YouTube.

Link to the videos within letters to editor, website, Facebook, Twitter.

Page 2: ENCOURAGING CITIZENS TO RUN FOR TOWN OFFICE PRESENTATION … · 1. Letter to the Editor or guest column/op-ed Timing: As soon as Town Clerk announces open seats, or right after the

Types of productions

Taped public forum Hold a public forum with audience and panel, have cable TV film the program, edit,

broadcast, create DVD, post on cable TV website, post on YouTube, provide link to LWV in order to post

on your website.

Sudbury http://sudburytv.pegcentral.com/player.php?video=1a9c7c3c5dbb2e2ce526093d0cc2e5fc

Getting Elected in Carlisle workshop http://vp.telvue.com/preview?id=T00341&video=140942

Running for Office in Concord workshop http://vp.telvue.com/preview?id=T00341&video=137302

In-Studio forum. Similar to above, but filmed in studio. A panel with League moderator discusses

running for and holding public office. Does not include audience questions, but can include prepared

Q+A. Can be edited if desired.

Acton Area http://actontv.org/on-demand/post-video/how-to-run-for-office-1386259206

Produced documentary program. Includes interviews, footage from around town, graphics, music, etc.

The producer has more control on what is said and when. It works well for two League members to work

together.

Needham Town Meeting https://www.youtube.com/watch?v=4YEsJwlRNDI

Needham Elected Boards https://www.youtube.com/watch?v=M-ehURN1f3Q

Steps for Creating a Taped Forum (live or in studio)

Create a summary to pitch to Cable TV director. Include reason why it is important and outline of

the show.

Agree to forum, location, possible dates, etc. Your cable station will advise you. Line up panel and

moderator.

Steps for Creating a Documentary Program

Create a summary to pitch to Cable TV director. Include reason why it is important and outline of

the show.

Meet and discuss the idea with the director, or email and follow-up.

Decide who will do what (League member v. cable people).

Start with an outline of all the scenes that will need to be filmed. Discuss with cable TV what they

already have, since they have filmed Town Meetings, board meetings, etc., but not everything you

may want. Understand that they have a limited staff, but are usually looking for fresh programming.

Work with cable TV producer to arrange interviews.

Raw footage needs to be edited to make a cohesive program. How this is done will depend on your

cable TV producer. Editing is the most time-consuming step, but it is where you can get creative with

narration, sequencing scenes, integrating graphics and editing interviews to the essential or

meaningful statements.

Review final version, but may not be able to make many changes at this point.

Once it is ready to air, send a thank you email to everyone involved with a link to the program.

Page 3: ENCOURAGING CITIZENS TO RUN FOR TOWN OFFICE PRESENTATION … · 1. Letter to the Editor or guest column/op-ed Timing: As soon as Town Clerk announces open seats, or right after the
Page 4: ENCOURAGING CITIZENS TO RUN FOR TOWN OFFICE PRESENTATION … · 1. Letter to the Editor or guest column/op-ed Timing: As soon as Town Clerk announces open seats, or right after the

Becoming a Needham Town Meeting MemberA public service event

presented by the League of Women Voters of Needham and the Town Meeting Moderator (Michael Fee)

Tuesday, January 28, 20147:15 PM

Great Plain Room (lower level), Needham Town Hall

• Have you been thinking about running for Town Meeting but don’t know how to begin?

• Do you want to be part of decisions that guide Needham?

• Are you interested in how our tax dollars are spent?

• Do you want to add your voice to the discussion of the future of schools, public services, zoning, and town government?

For further information email [email protected].

No registration required. Everyone is welcome.

Join us for this one-evening event to learn what Town Meeting does, time commitment and expectations, and how to become a member. A video presentation will be followed by a question and answer session with current Town Meeting Members and Moderator Michael Fee. Town Clerk Tedi Eaton will be available so potential Town Meeting candidates can pick up nomination papers on site. Candidates must be registered to vote in Needham; all interested residents are welcome to come and learn more about Town Meeting.

Signatures from 10 registered voters from your precinct are required to run in the April 8 election.

LEAGUE OF WOMEN VOTERS® of NEEDHAMwww.LWV-Needham.org

Supporting LWV-N voter services

Page 5: ENCOURAGING CITIZENS TO RUN FOR TOWN OFFICE PRESENTATION … · 1. Letter to the Editor or guest column/op-ed Timing: As soon as Town Clerk announces open seats, or right after the

Running for Office in Concord

A Workshop Offering a Roadmap and

Tips for Candidates and Campaigners

Featured Panelists:

Anita Tekle, Town Clerk

Eric Van Loon, Town Moderator

Elise Woodward, Board of Selectmen

Phil Benincasa, School Committee

Linda Escobedo, Housing Authority

It’s time to learn the rules of the road.

The 2013 local election season is just around the corner!

Town Caucus: January 28 Town Election: March 19

We’ll survey the election cycle, deciding to run, finance laws,

campaigning, and what comes after Election Day. Also learn about

other ways to get involved in town government.

Free and open to the public.

Thursday, Nov. 29, 2012

7:30-9:30 p.m.

Town House Hearing Room

22 Monument Square, Concord, MA

Sponsored by the League of Women Voters of Concord-Carlisle

www.lwvcc.org [email protected] 978-254-1598