Naomi McVeyCommunity Lead, @WeAHPs

#McrEcosystem July 2016

Encouraging physical activity and peer support

though social media #AHPsActive & #WeActiveChallenge

OverviewSocial media campaign to help the healthcare workforce get active:•Context•#AHPsActive v #NursesActive2015•#WeActiveChallenge 2016

‘if the nation fails to get serious about prevention then recent progress in healthy life expectancies will stall, health inequalities will widen, and our ability to fund beneficial new treatments will be crowded-out by the need to spend billions of pounds on wholly avoidable illness’ #FutureNHS

The what

#AHPsActive #NursesActive

Our aims

Building momentum • Encouraged photos of individuals, colleagues,

family & friends taking part in any physical activity

• Multi-channel promotion: twitter, blogs & FabNHSStuff

• Competition & sense of humour - nurses v AHPs• Sponsored prize for best photo - judging by Roy

Lilley & FabNHSStuff

Sustaining engagement • Support at grassroots • Support at v.senior level - Public Health

England's Chief Nurse, Chief Nursing Officer for Scotland, Chief AHP Officer

• Responses to contributions • Regular reminders & encouragement• Curated images & collages

The results • 800+ people used #AHPsActive in

2 months• 1000+ people took part in

competition• Vibrant online library of images• 100s of healthcare staff, friends &

families taking part in activities• Smiling, sweaty & having fun

… and more • Support from Roy Lilley • Briefing paper for Sir Bruce

Keogh and Simon Stevens • Budget/cost/expenses: none!

Success factors

1.Community2.Relationships3.Passion

#WeActiveChallenge

Bigger…• Across all the WeCommunities• Nurses, midwives, AHPs, doctors,

pharmacists, finance & commissioners

• Over 120,000 combined followers• Well placed to influence healthcare

workforce as peers

…and better!• Promote physical activity

recommendations & resources• Support from Public Health

England & NHS England• 500 WeCommunities medals• Leaderboards for twitter analytics • Measure impact

Get involved• Set yourself a goal for August, do it,

choose your hashtag, tweet it• Share with colleagues & family• Help share on social media • Give us feedback

More information • British Journal of Sports Medicine• ExerciseWorks! • FabNHSStuff • WeCommunities blog• #AHPsActive and #NursesActive

‘being an effective change agent is less to do with hierarchical power or positional authority and more to do with ability to influence through a network’

NHS IQ, 2014

Thank youAny questions?@NaomiMcVey@WeAHPs