endava marketplace innovation q3 2013
DESCRIPTION
This edition of the Marketplace Innovation quarterly report presents some of the leading innovations in the marketplace. The examples reflected in this issue serve to illustrate what innovative companies can achieve to change the game.TRANSCRIPT
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QUALITY. PRODUCTIVITY. INNOVATION.
Marketplace InnovationAutumn 2013
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About Endava
Endava is a well-established IT Services company, with over 1,250 full time employees working across our European development centres, London headquarters and further offices in the US.
Endava focuses on the Banking & Payments, Insurance, Retail, Consumer Goods, Telecommunications & Travel and Media, Tech & Publishing sectors where we design, implement and manage secure, high-volume, business-critical systems and digital services for clients.
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Welcome
Hello and welcome to the first of a new quarterly report on Marketplace Innovation from Endava.
In this report we will showcase some of the leading innovations in the marketplace. These examples serve to illustrate what innovative companies can achieve to change the game.
We hope you enjoy this report. If you have any feedback, please contact us @Endava on Twitter or our email addresses at the end of the report.
QUALITY. PRODUCTIVITY. INNOVATION.
About this report
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Content
Commercialisation
Technology
We have categorised all the marketplace innovation into three categories:
• ContentThis consists of innovative methods of curating or creating quality content.
• CommercialisationThis includes innovative examples of monetising content and technologies.
• TechnologyWhile new technologies are released daily, we have highlighted game changing digital examples which seek to solve real world problems.
QUALITY. PRODUCTIVITY. INNOVATION.
Innovation categories
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QUALITY. PRODUCTIVITY. INNOVATION.
Marketplace Innovation: Content
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Official User Generated Content
Every week, for one week, someone in Sweden and Ireland is given access to their country’s official twitter account @Sweden and @Ireland.
These individuals provide a different point of view for the country, engaging with all of their followers.
The tweeter recommends things to do and places to see, and is encouraged to share their opinion.
A brilliant, fully democratic, approach to user generated content.
twitter.com/Sweden
twitter.com/Ireland
@Sweden and @Ireland
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The most direct way of dealing with rumours
McDonald’s Canada has confronted rumour makers and critics head on with Your Questions.
The site contains thousands of questions from users, along with high quality answers, demonstrating openness to answer some difficult questions.
Answers range from simple yes/ no, to explanation videos.
Our favourite? It’s “Why does your food look different in the advertising than what is in the store?”
yourquestions.mcdonalds.ca
McDonald’s
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Vice.com started life 18 years ago as a printed magazine.
It is now a truly multi-platform media company in 31 cities, having embraced high quality professional content and User Generated Content.
It has direct reach of over 50 million global readers (15 million uniques visit the Vice.com ‘mothership’), 700 journalists and 3,500 contributors.
Rupert Murdoch bought 5% of Vice media for $70 million, valuing the company at $1.4 billion.
Vice Media
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QUALITY. PRODUCTIVITY. INNOVATION.
Marketplace Innovation: Commercialisation
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Innovative sponsorship
With previous version names including “Ice cream sandwich” and “Jelly Bean”, calling their new Operating System “KitKat” fits with the naming convention.
Sponsoring an Operating System (despite both Nestle and Google claiming no money changed hands for the sponsorship) demonstrates how mobile technology has become ubiquitous to the mainstream user.
Android KitKat
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Having a Hudl
For £119, the Tesco Hudl provides great value.
However regular Tesco shoppers can buy the Android device for £60 of Tesco Clubcard vouchers.
Branded devices work well for companies who have strong media sales history such as UK supermarkets and want to regain market share having lost revenue in recent years to online music services.
Even Apple have discovered that sometimes there is no substitute for a customer friendly retail shop.
tesco.com/direct/hudl
Branded Tablets
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QUALITY. PRODUCTIVITY. INNOVATION.
Marketplace Innovation: Technology
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Solving the Stadium bandwidth issue
Providing enough bandwidth for a whole stadium full of football supporters is an issue for all football clubs.
Brighton & Hove Albion Football Club partnered with the University of Sussex to solve the bandwidth issue for 26,000 fans all using their mobile at half time.
The solution they produced uses the Game API, to create a network for all the smartphones in the stadium.
And the best bit? The more users who create the network means the better quality for everyone else.
Stuff.tv article
Brighton & Hove Albion Mobile App
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Blurring the platform even further
Google recognise that sometimes users want to watch content on their TV once they’ve found it on their PC, laptop, smartphone or tablet.
So they created Chromecast which plugs into your TV set and can then ‘beam’ content from your device to the television.
No technical setup, and no remote control required.
For media rights holders, this technology is a game changer.
And the best bit? It costs $35, and is a one off charge.
Google Chromecast
QUALITY. PRODUCTIVITY. INNOVATION.
Google Chromecast
14 QUALITY. PRODUCTIVITY. INNOVATION.
Bradley HowardHead of Digital Media
Martin SmithHead of Delivery, Digital Media