energizer lithium oem presentation... · 2019-10-02 · energizer tv advertising overall...

55
h Energizer ® Lithium ® The World’s Best AA/ AAA in High Tech Devices

Upload: others

Post on 25-Jul-2020

5 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

hEnergizer® Lithium®The World’s Best  AA/AAA/in High Tech Devices

Page 2: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Energizer® Lithium® has experienced Energizer® Lithium® has experienced significant growth over the last six yearssignificant growth over the last six years

Source: ENR All Outlet Report 6 years ending 12/2008

Page 3: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

In the US, Lithium AA batteries are sold in 74% of retailers and now account for 

9% of all AA battery sales

• Lithium AA batteries are as easy to find as AA alkaline• Lithium AA-4pk is contributingLithium AA-4pk is contributing more growth to Energizer than any of the Alkaline batteries• Lithium AA and AAA batteries can be found in over 65,000 stores in the US

Source: Nielsen 52 wks ending 11/28/09; MVI Store Counts

Page 4: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Energizer® Lithium® AAA few of our global retail partnersA few of our global retail partners...

Argentina: Carrefour, Wal Mart, Auchan, Jumbo, Cencosud, Coto, Disco, Libertad, La Anonima, Josimar, Saturno Hogar, Tucuman Pilas, Dinosaurio, El Tehuelche, Entertaiment Depot, Bosan, INC, Tele Import, Fravega, Musimundo, Garbarino, Compumundo Austria: Bauhaus, Beltec, Metro Australia: API, Bunnings, Rabbit, Coles, Kmart, Sigma, Danks, Dick Smith, Woolworths Benelux: Auchan, Lyreco, Makro, Minit, P dil BBC B il T lh N t L M li Ph t S i lt t C d U it d G Z ll A kl d G i Bl k Ph t W lProdilux, BBC Brazil: Talhe Norte, Leroy Merlin, Photo Specialty stores Canada: United Grocers,Zellers,Acklands‐Grainger,Blacks Photo, Wal‐

Mart, Future Shop, Intertan Chile: Ripley, Falabella, Fasa, Jumbo, Cencosud, Lider (D&S), Sodimac, Tottus, Casa Royal, Mirasol, HyM y Salvatierra China: Wal‐Mart, Carrefour, Auchan Colombia: Exito‐Casino. Carrefour, La 14, Homecenter, Vivero, Carulla, SAO, Oduperly, Foto Japon, Panamericana, Home Sentry, Farmacity, Locatel, Falabella Czech Republic: Ahold, Tenglemann Ecuador: FYBECA, Supermaxi, Kiwy, Ecuacolor, Paco, Comisariatos de las fuerzas armados, Equipos CotopaxiFinland: Liiga Foto, Eiri Foto France: Auchan, BHV Siege, Boulanger, Galeries Lafayette, Leroy Merlin, Lyreco, Majuscule, Sonepar, Virgin Megastores, Techi Cine Photo Germany: Bauhaus, Conrad Electronics,Galeries Lafayette, Leroy Merlin, Lyreco, Majuscule, Sonepar, Virgin Megastores, Techi Cine Photo Germany: Bauhaus, Conrad Electronics, Globus, Kloppenberg, MGE Gulf: Geant, Carrefour, Plug Ins  Hungary: Auchan, Metro, Tesco Hong Kong: 7‐Eleven, Circle K, Fortress, Park’n 

Shop Superstores, Fotomax Italy: Auchan, Carrefour, Coop Italia,Metro, Tenglemann, Bricofer Japan: Yodobashi Camera, Kitamura Camera, Bic Camera, ASKUL, Kimura Camera Korea: E‐mart, Walmart, LG Mart, Lottemart, Tesco, Carrefour, Aram Mart, Mega Mart, 7‐11, LG25, Mini Stop Lebanon: Monoprix, BHV Malaysia: Jaya Jusco, Carrefour, Parkson, Guardian, Giant, Watson’s, 7‐11,Ocean, The Store, Faiar Mexico:Wal Mart, 

Comextra, Farmacia Guadalajara, Office Depot, Macapyla, Farmacias Benavides, Soriana, Omega, Corporacion Fotográfica, SanbornHermanos, HEB, Gigante, Radio Shack, Chedraui, Office Max, Blockbuster , Dorian‘s, Coppel, Sears New Zealand: Pak n Save, New World, Foodtown, Woolworths, countdown, Fresh Choice. Supervalue, Kmart, Mitre 10, Repco Norway: Elite Photo, Foto Schroder, Fotoknudsen 

Click, Preus and Fotoland Peru: Wong, Plaza Vea, Tottus, Ripley, Ace Home Center, Sodimac Poland: Ahold, Casino, Lyreco, Metro, Tesco PUB: Stock, Tienda Inglesa, Multiahorro y Tata  Russia: Auchan, Ruamaru Slovak Republic: Ahold,Skamsck Spain: Auchan, El Corte Ingles, Media Markt Video, Lyreco, Leyroy Markt, Migros Sweden: Fuji Photo Saudi Arabia: Azizia Panda United Singapore: NTUC, Shop N Save, Cheers, Watsons SPC Cold Storage Giant 7 11 Guardian Photo Finish Carrefour South Africa: Makro Game Switzerland: Migros Perrot ImageWatsons, SPC, Cold Storage, Giant, 7‐11, Guardian, Photo Finish, Carrefour South Africa: Makro, Game Switzerland: Migros, Perrot Image, 

Atac, Spedisser, Conrad Electronic, Techni Cine Photo Taiwan: Geant Hyper, 7 Eleven, CVS, Watsons UK: Argos, Homebase, John Lewis, Lyreco, Robert Dyas, Sainsburys, Jessop’s, Swains. U.S.A.: Top Accounts: Wal‐Mart, Walgreen, Target, Best Buy, Sam’s Club, CVS, The Home Depot, Office Depot, Lowes, Kroger, K‐Mart, Super Value, Meijer, Commissaries, American Sales, Publix, Albertsons, Eckerd, BJ’s McClane, Longs 

Drug, Ace Hardware, Fred Meyer, HE Butt, Corporate Express, AAFES, Menard, United Stationers Supply, Brooks Pharmacy, Circuit City, True Value, US Navy Exchange, Food Lion, Sears Roebuck, Tractor Supply, Advanced Auto Parts Venezuela: Farmatodo, Locatel Servicios, Ferretería, y g , , , pp y, , ,

Epa, Ferretotal Caracas, Garzon Hipermercado, Makro Comercializadora, Todohogar, Automercado San Diego, Automercado Plaza´s, Euromercado, Excelsior Gamma Supermercados, Plansuarez, Super Mart, Super Tiendas Enne, Supermercado Casa San Juan, Supermercado

Luxor Guacara, Central Madeirense, Mikro 760, Supermercados Unicasa.

Page 5: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Growth is driven byGrowth is driven by cconsumers who recognize onsumers who recognize th b fit fth b fit f E iE i LithiLithi i i the many benefits ofthe many benefits of EnergizerEnergizer®® LithiumLithium®® in a in a

variety of devicesvariety of devices

Lasts up to 8x longer

235+ more talk mins in smartphones

200 more flashes200 more flashes

3.5 more hours • World’s Longest Lasting in high tech devices • Performs in temperatures from ‐40°F to 140°F

Lego Mindstorm NXT

Brighter

7 hours longer

f p f• Outstanding 15 year shelf life • 33% lighter than alkaline AA• Leak resistant construction• World’s best in High‐Tech Devices for Emergency Preparedness and the Great OutdoorsEnergizer Lights

% longer in EnergizerEnergizer®® LithiumLithium®® AA vs. Energizer® MAX®*Results may vary by device**Garmin eTrex Vista GPS

BrighterLonger

Preparedness and the Great OutdoorsEnergizer Lights

Page 6: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

The World’s Best* Battery Just !Got Better!

Increased power output driven by improved materials and construction

h !Up to 26 more shots!Up to 30 min. more light in portable 

lighting

Introduced earlier this year! Up to 30 more minutes in toys and 

audio devices 

*In high‐tech devices

Supported with TV Advertisingthis year!

Page 7: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Consumer Support Drives EnergizerDrives Energizer®

Lithium® Performance

Page 8: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Energizer is significantly supporting advertising and promotion of Energizer®

Lithium ® to further drive lithium sales

• Main focus of A&P support has been for Energizer Lithium since 2005Energizer Lithium  since 2005• Majority of 2008 & 2009 TV advertising copy supporting Energizer Lithium • Refining trade promotion strategy to 

l d l d h faggressively drive  trial and repeat purchase of Performance batteries

Network ProgramsTargeted Cable gg

Page 9: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Energizer TV AdvertisingEnergizer TV AdvertisingEnergizer TV AdvertisingEnergizer TV Advertising

Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message across network TV, Cable, Targeted Hispanic and Online…Aliens spot which has been Energizer’s (as well as the category’s) top performing spot over the past three years on both recognition and branding. Driving these strong p p y g g g gindicators is the high entertainment value.

Page 10: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Strategic OEM Partnering Activities

Page 11: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

spot® Personal LocatorOregon Scientific® Action Cam

Garmin® G5GPS

satmap® GPSMagellan® GPS

Action Cam GPS

Apple® Wireless Mouse

Pentax® K-xDi it l SLR

Honeywell ®Motion Sensor

Black and Decker® Power MonitorNikon® Digital Cameras

Wireless Mouse

® Digital SLR

E i ll b t ith th ld’ l di d i

Bushnell® Digital BinocularsThomson

RCA® Digital Video Camera

Nokia® Cellular Phone ChargerPhilips® Hybrid Phone

EPIC® Stealthcam

Energizer collaborates with the world’s leading device manufacturers to develop partnerships from the inception of 

new products

Page 12: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Energizer® Lithium®

OEM Partnership Objectives

Objective: Create awareness and trial for Energizer  LithiumStrategy: Partner with OEMs that demonstrate Lithium’s product benefits and have a quality brand image Energizer’s Partnership Includes:

T h i l ti d k l d h i– Technical expertise and knowledge sharing– Brand‐building marketing activities– Consumer and trade communication and educationConsumer and trade communication and education

Page 13: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Energizer® Lithium®

Partnership Criteria

• Pack in AA or AAA in their devices• Pack‐in AA or AAA in their devices• Device would benefit from Energizer Lithium performance• Innovative and collaborativeInnovative and collaborative• Willing to partner with Energizer on a product program

Page 14: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Energizer® Lithium®

Partnering Opportunities

• Reciprocal website programs/recommendations• Sponsorship of partner events• Image use (online, print, as appropriate)• Product for agreed upon events• Introduction to sales team for retail partnership opportunities• Custom brochure • In pack $ off coupon• In‐pack $ off coupon 

Page 15: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Energizer® Lithium®

OEM Partner Benefits

• Strategic OEM pricing• Valued added to consumer by including batteriesy g• Excellent consumer experience out of the box• Coupon in‐pack for replacement batteries• Co‐marketing benefits• Technical support

l / d• Battery selection/ design assistance• Performance estimates/ claims generation/ ad substantiationsubstantiation

Page 16: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Energizer® Ultimate Lithium®

Technical OverviewThe World’s Best AA / AAAThe World s Best  AA / AAA

in High Tech Devices

Page 17: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

T bl f C t tTable of Contents

• Ultimate Lithium Battery Overview• Ultimate Lithium AA PerformanceUltimate Lithium AA Performance• Ultimate Lithium AAA Performance• Ultimate Lithium Performance in Boost Converters and Regulators

• Ultimate Lithium ‐ Faster for Longerd d l f b• Standards, Environmental, Safety & Abuse Testing

17

Page 18: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Ultimate Lithium Battery Overview

18

Page 19: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Lithium Iron Disulfide (Li/FeS2) B tt C t tiBattery Construction

Key Attributes• High Power Capability

Hi h d i li hi d– High energy density lithium anode– Thin electrode, wound construction

• Weighs 33% less than alkaline

Anode Lithium 

• Works in extreme temperatures (‐40°C to 60°C)

• 15 year shelf life (Ultimate), 10 year shelf life (Advanced)

Metal

Cathode Iron Disulfide

Separator Polyolefin

Electrolyte Lithium Salt Compound                   

Organic Solvent

( )• Leak resistant even under abusive conditions• Underwriters Laboratory (UL) listed

Organic Solvent 

Current Collector Aluminum Foil

Construction “Jellyroll”

19

Page 20: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

LiFeS2 batteries weigh up to 33% less 2 g p %than alkaline and 50% less than NiMH

20

Page 21: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Ultimate Lithium Cold Temperature  Performance Compared to Alkaline

Ultimate Lithium AA Alkaline AA

Performance Compared to Alkaline

Ultimate Lithium AAA Alkaline AAA

21

Page 22: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Ultimate AA has a 15+ Year Shelf Life

95%100%105%

ance

80%85%90%

ial perform

a

65%70%75%

% of initi

60%200mA 400mA 600mA 1000mA 10ohm 3.9ohm 2.2ohm 1.8ohm

10 years/21C 20 years/21C10 years/21C 20 years/21C

• Ambient data shows excellent capacity maintenance after 10 and 20 yearsTh h d i b d i d• Though data is based on prior product generations, the fundamental reason for maintaining capacity has not changed

22

Page 23: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

15 year old Ultimate AA1000mA Contin o s Dischar e

1.8

Fresh Average

1000mA Continuous Discharge

1.6

Fresh Average15 Year Cell 72515 Year Cell 72615 Year Cell 728

1.2

1.4

Voltg

ae (V

)

5 ea Ce 815 Year Cell 72915 Year Cell 730

1.0

1.2V

0.80 500 1,000 1,500 2,000 2,500

Capacity (mAh)Capacity (mAh)

23

Page 24: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Ultimate AAA has a 15 Year Shelf Life

100%

105%

95%

100%

man

ce

85%

90%

itial perform

1.2W DSC

75%

80%% of in 100mA

600mA photoflash500mW

70%

75%

0 2 4 6 8 10 12 14 160 2 4 6 8 10 12 14 16years at 21C

24

Page 25: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Internal Resistance Duringi l i hTypical Discharge

Alkaline AA Lithium AA

0.8

1.0

1.6

1.8Volts IR

0.8

1.0

1.6

1.8Volts IR

Alkaline AA Lithium AA

~0.8 Ω

0.4

0.6

1.2

1.4

R (O

hms)

Volta

ge

0.4

0.6

1.2

1.4

(Ohm

s)

Volta

ge

~0 3 Ω

0.0

0.2

0.8

1.0

0 10 20 30 40 50 60

IR0.0

0.2

0.8

1.0

0 10 20 30 40 50 60 70

IR 0.3 Ω

Time (Hours) Time (Hours)

50 mA Continuous Discharge with Intermittent Pulse

25

Page 26: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Internal Resistance Duringi h i hHigh Rate Discharge

Alkaline AA Lithium AA

0.8

1.0

1.6

1.8Volts IR

0.8

1.0

1.6

1.8Volts IR

Alkaline AA Lithium AA

0.4

0.6

1.2

1.4

R (O

hms)

Volta

ge

0.4

0.6

1.2

1.4

R (O

hms)

Volta

ge

~0.2 Ω

0.0

0.2

0.8

1.0

0.0 0.2 0.4 0.6 0.8 1.0 1.2

IR0.0

0.2

0.8

1.0

0.0 1.0 2.0 3.0 4.0

IR

~0.2 Ω

Time (Hours) Time (Hours)

750 mA Continuous Discharge with Intermittent Pulse

26

Page 27: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Ultimate Lithium AA PerformanceUltimate Lithium AA Performance

27

Page 28: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Ultimate Lithium AA Constant Power Discharge Curves

1.6750 mW 500 mW 250 mW 100 mW 50 mW

Constant Power Discharge Curves

1.4

1.5

1.2

1.3

Vo

ltag

e

9

1.0

1.1

.90 20 40 60 80 100

Time (Hours)

28

Page 29: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Ultimate Lithium AA Low DrainConstant Po er PerformanceConstant Power Performance 

Ultimate Lithium

Alkaline

29

Page 30: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Ultimate Lithium AA Ultra Low Drain Constant Resistance Performance

30

Flatter Voltage Profile = More Consistent Performance!

Page 31: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Temperature Effects on Ultimate 

CONSTANT CURRENT DISCHARGE TO 0.9 VOLTS

Lithium AA Performance

2500

3000

3500

)

1500

2000

2500

city

(m

Ah

)

25 mA

500

1000

Ca

pa

c 25 mA

250 mA

1000 mA

0-40 -20 0 20 40 60

Temperature (C)

31

Page 32: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Ultimate AA Low Drain Constant R i P fResistance Performance

1.7

1.8Ultimate Lithium AA

1.4

1.5

1.6

1.7Alkaline AA

1.1

1.2

1.3

1.4

Vo

lta

ge

.9

1.0

1.1

0 500 1000 1500 2000 2500 3000 3500

Time (Hours)

1 mA discharge with a 100 mA pulse every 30 hours

32

Page 33: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Ultimate Lithium AAA PerformanceUltimate Lithium AAA Performance

33

Page 34: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Ultimate Lithium AAA C t t P Di h C

1.6750 mW 500 mW 250 mW 100 mW 50 mW

Constant Power Discharge Curves

1.4

1.5

1.2

1.3

Volt

ag

e

1.0

1.1

V

.90 5 10 15 20 25 30 35 40

Time (Hours)

34

Page 35: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Ultimate Lithium AAA vs Alkaline AAA

1.6

Ultimate Lithium AAA vs. Alkaline AAA70 mW Constant Power Discharge at 21°C

1 3

1.4

1.5

E

Alkaline

Lithium

Alkaline

Ultimate Lithium

1.1

1.2

1.3

VOLT

AG

E

.8

.9

1.0

0 5 10 15 20 25 30

SERVICE (HOURS)

35

Page 36: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Ultimate Lithium AAA vs AlkalineUltimate Lithium AAA vs. Alkaline250 mW Constant Power Discharge at 21°C

1.6

1.4

CV

AAA Lithium

AA Alkaline

AAA Ultimate Lithium Approaching AA Performance

1.2

Vol

tage

, CC AA Alkaline

0.8

1.0V

AAA Alkaline

0 2 4 6 8 10

Service, Hours

36

Page 37: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Ultimate Lithium AAA vs Alkaline

1 6

Ultimate Lithium AAA vs. Alkaline1000 mW Constant Power Discharge at 21°C

1.4

1.6

V AAA Lithi1.2

olta

ge, C

C AAA LithiumAAA Ultimate Lithium

0.8

1.0

0 0 25 0 5 0 75 1 1 25 1 5

Vo

AAA Alkaline AA Alkaline

0 0.25 0.5 0.75 1 1.25 1.5Service, Hours

37

Page 38: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Ultimate AAA Low Drain Constant R i P fResistance Performance

1.8

Ultimate Lithium AAA

1.5

1.6

1.7Ultimate Lithium AAA

Alkaline AAA

1.3

1.4

Vo

lta

ge

1.0

1.1

1.2V

0 200 400 600 800 1000 1200 1400

Time (Hours)

1 mA discharge with a 100 mA pulse every 30 hours

38

g p y

Page 39: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Ultimate Lithium AAA Ultra Low Drain Constant Resistance Performance

39

Page 40: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Temperature Effects on Ultimate Lithi AAA P f

CONSTANT CURRENT DISCHARGE TO 0.9 VOLTS

Lithium AAA Performance

1200

1500

h)

600

900

city

(m

Ah

25 mA

250 mA

0

300

Ca

pa

c

600 mA

1000 mA

0-20 0 20 40 60

Temperature (C)

40

Page 41: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Ultimate Lithium Performance in Boost Converters and RegulatorsBoost Converters and Regulators

41

Page 42: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Ultimate Lithium AA has an approximately 2X advantage compared to alkaline AA in a boost 

circuit, and it is at parity with a 123

ours

Ho

Converter Efficiency 70% ‐ 85% 42

Page 43: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Ul i Li hi AAA h i l 2XUltimate Lithium AAA has an approximately 2X advantage compared to alkaline AAA in a 

b i iboost circuit

ours

Ho

Converter Efficiency 70% ‐ 85% 43

Page 44: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Ultimate Lithium – Faster for LongerUltimate Lithium  Faster for Longer

44

Page 45: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

i l i i hi b i ll hEnergizer Ultimate Lithium AA batteries allow the Canon 580EX II photoflash to be ready when needed by maintaining a fast 

recycle time through the life of the batteries

Device = Canon 580EX II 4 x AA constant resistance device (~2 ohm)

60

70

onds)

Alkaline

LithiumUltimate Lithium AA

Alkaline AA

Tested manuallyOne flash every 60 seconds for five minutes, followed by a 25 minute rest; manual30

40

50

eady

 Light (seco

a 25 minute rest; manual mode with flash triggered by Pilot buttonTest ended when device turned off0

10

20

Time to Re

0

0 50 100 150 200 250 300 350

Number of Flashes

Total Flashes Flashes to 10 secondsota as es as es to 0 seco ds

Alkaline 1701.8x

754.0x

Ultimate Lithium 315 30545

Page 46: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

i l i i hi b i ll h ikEnergizer Ultimate Lithium AA batteries allow the Nikon SB‐800 photoflash to be ready when needed by maintaining a fast 

recycle time through the life of the batteries

Device = Nikon SB‐800 4 x AA constant resistance device (~2 ohm)

60

70

onds)

Alkaline

LithiumUltimate Lithium AA

Alkaline AA

Flash triggered automatically via software controlOne flash every 60 seconds for five minutes followed by30

40

50

ady Light (seco

for five minutes, followed by a 25 minute rest; manual mode with flash triggered by Pilot buttonTest ended when device

10

20

Time to Re

Test ended when device turned off0

0 50 100 150 200 250 300 350

Number of Flashes

Total Flashes Flashes to 10 secondsota as es as es to 0 seco ds

Alkaline 1921.5x

535.2x

Ultimate Lithium 296 27946

Page 47: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

i l i i hi b i id h lif fEnergizer Ultimate Lithium AA batteries provide 2X the life of alkaline batteries in the Lego Passenger Train Locomotive keeping 

it running faster for longer

Device = Lego Passenger Train Locomotive

6 x AA constant resistance device (~4 5 ohm)

10

12

)

Lithium AA

Alkaline AA

Ultimate Lithium AA

Alkaline AA

( 4.5 ohm)Speed of train was set to 5 out of 7 forward speedsTrack lap speed was measured by stopwatch and Daisy Lab Data

6

8

ime (Secon

ds)

stopwatch and Daisy Lab Data LoggerTest ended when train failed to complete a lap2

4

Lap Ti

Train automatically shuts‐off after 6 hours.  It rested overnight for 16 hours before test was resumed.

00 2 4 6 8 10 12

Test Time (Hours)

Total Laps Average Seconds per Lapota aps e age Seco ds pe ap

Alkaline 3,5632.8x

5.74 1.7x FasterUltimate Lithium 10,301 3.29

47

Page 48: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Standards, Environmental, Safety & Abuse TestingSafety & Abuse Testing

48

Page 49: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Standardization

• American National Standards Institute (ANSI)American National Standards Institute (ANSI)– Lithium primary batteries are standardized under ANSI C18.3M, Part 1

– 15LF (AA size LiFeS2)– 24LF (AAA size LiFeS2)2– Applies to both Ultimate and Advanced Lithium

• International Electrotechnical Commission (IEC)( )– Lithium primary battery currently not standardized– Future standardization could take up to five years

49

Page 50: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Environmental and Hazardous Substances

• Advanced and Ultimate are EU Battery Directive 

Hazardous Substances

compliant– No mercury– Lead < 40 ppmLead < 40 ppm– No Cadmium

• Battery components including the label are RoHScompliantcompliant

• Energizer LiFeS2 batteries (Ultimate and Advanced lithium) are non‐hazardous and can be disposed‐of in normal municipal trash, according to local legislation

• Advanced and Ultimate pass the Toxicity Characteristic Leaching Procedure (TCLP)g ( )

50

Page 51: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Energizer Lithium Safety Testing‐Physical

Test Standard Result

Physical

Test Standard Result

Crush (0%, 50%, 100% Depth Of Discharge)

UN, ANSI, IEC, UL

Pass: No fire, No explosion

Impact (0%, 100% Depth Of Discharge)

UN, ANSI, IEC, UL

Pass: No fire, No explosion

Sh k UN ANSI IEC P N fi N l i N NShock UN, ANSI, IEC, UL

Pass: No fire, No explosion, No vent, No leak, No rupture, No mass loss, No OCV<90%

Vibration UN, ANSI, IEC, UL

Pass: No fire, No explosion, No vent, No leak No rupture No mass loss No OCV<90%UL leak, No rupture, No mass loss, No OCV<90%

Drop ‐1M ANSI, IEC Pass: No fire, No explosion, No leak, No rupture

51

Page 52: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Energizer Lithium Safety Testing‐Thermal/Environmental

Test Standard Result

Thermal/Environmental

Test Standard Result

Thermal ramp to 130°C ANSI, IEC, UL Pass: No fire, No explosion

Thermal ramp to 165°C Energizer Pass: No fire No explosionThermal ramp to 165 C Energizer Pass: No fire, No explosion

Thermal shock/cycle ANSI, IEC, UN Pass: No fire, No explosion, No vent, No leak, No rupture, No mass loss, No OCV<90%

Projectile (flame) test UL Pass: No explosion which penetrates screen

Altitude simulation UN, ANSI, IEC, UL

Pass: No fire, No explosion, No vent, No leak, No rupture, No mass loss, No OCV<90%UL No rupture, No mass loss, No OCV<90%

High temperature storage (store 5h/100°C)

Former IEC Pass: No fire, No explosion, No vent

52

Page 53: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Energizer Lithium Safety Testing‐Electrical

Test Standard Result

Electrical

Direct short ‐20°C UL Pass: T<150°C, No fire, No explosion

Direct short – 55°C UN, ANSI, IEC, UL Pass: T<150°C, No fire, No explosion

Charge ‐150mA IEC UL Pass: No fire No explosionCharge  150mA IEC, UL Pass: No fire, No explosion

3:1 Battery reversal  3 : 1 ANSI, IEC, UL Pass: No fire, No explosion

3:1 Forced discharge‐ battery  UL Pass: No fire, No explosiong ydriven

, p

Forced discharge – 12V power supply

UN, ANSI, IEC Pass: No fire, no explosionpp y

7:1 Battery reversal and forced discharge

Energizer Pass: No fire, no explosion

53

Page 54: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

UL 1642 Component Recognition for Energizer LithiumEnergizer Lithium

• UL File MH29980• Covers Advanced and Ultimate FR6 d FR03• FR6 and FR03

54

Page 55: Energizer Lithium OEM Presentation... · 2019-10-02 · Energizer TV Advertising Overall advertising spend in calendar 2009 was over $33 million to build the Energizer Lithium message

Energizer® Ultimate Lithium®

The World’s Best  AA / AAAin High Tech Devices

55