energy and construction pr and marketing case study - william dyer electrical uk ltd
DESCRIPTION
SMPR, UK-based PR & Marketing consultancy for construction, energy & FM sectors. Case study for energy efficienct electrical contractors, William Dyer Electrical UK (Ltd). Full service on & offline PRTRANSCRIPT
SMPR (Simply Marcomms Ltd)B2B PR & Marketing Communications18 Boiler House Electric Wharf Coventry CV1 4JU T: 0870 199 4044 F: 0870 777 4360E: [email protected]
0870 199 4044www.simplym
arcomms.co.uk
Case studyClient: William Dyer Electrical (UK) LtdSector: Energy, Construction & FMService: Full service on & offline PRDuration: Ongoing www.simplymarcomms.co.uk
The client
William Dyer Electrical (UK) Ltd has been trading as electrical contractors within the North West of England for over 20 years. They have built up a loyal customer base and provided electrical installations for the commercial, residential, industrial and public sectors.
In 2010, they were recommended the services of SMPR to come on board to help promote the organisation and to provide PR and Marketing solutions.
William Dyer Electrical (UK) Ltd is now recognised as one of the UK’s leading electrical energy efficiency contractors with a proven track record for excellent service. They are also NICEIC and MCS accredited electrical contractors and installers of solar panel systems.
The challenge
The initial aim for William Dyer Electrical (UK) Ltd was to raise the profile of the organisation and to gain exposure in local, regional and national trade titles. Upon consultation with SMPR, the aims were further adapted to include re-positioning of the company from electrical contractors to electrical energy efficiency contractors, an update of their corporate brand and to increase their overall presence both online and off.
Historically, William Dyer Electrical had provided energy efficient electrical installations for large clients and had some staggering examples of where their low energy electrical installations had provided significant energy savings but the company had no PR channels in place to demonstrate their capabilities.
SMPR designed and built a new website and blog for William Dyer Electrical to showcase their project portfolio and their range of services.
The website contains work in progress, completed works case studies, news items, articles and a complete portfolio of their services. On a monthly basis, SMPR create, optimise and publish press releases, case studies and articles for William Dyer Electrical. In addition to this, SMPR created a Quick Response (QR) code for William Dyer Electrical which was used during the re-brand when they invested in a brand new fleet of 14 vehicles.
“SMPR are forward thinking,pro-active and their ideas are innovative, fresh and ahead ofthe game.”
William DyerManaging DirectorWilliam Dyer Electrical (UK) Ltd
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SMPR (Simply Marcomms Ltd)B2B PR & Marketing Communications18 Boiler House Electric Wharf Coventry CV1 4JU T: 0870 199 4044 F: 0870 777 4360E: [email protected]
www.simplymarcomms.co.uk
The results
• Increased traffic to website and online leads
• Finalists in 2 Electrical Industry Awards
• Highly Commended for Energy Efficiency Initiatives in Industry Awards
• Winner of local ‘Business of the Year’ Award
• Winner of ‘Online Electrician of the Year’ Gold Award for Online PR and Social Media activity
• Significant trade media and local press coverage (on and offline)
• Over 16,000 RSS feed accesses
• Rebranded and repositioned to Electrical Energy Efficiency Contractors
“We were recommended SMPR in 2010 and have worked with them ever since. They are forwardthinking, pro-active and their ideas are innovative, fresh and ahead of the game.
“They have significantly raised our profile and helped to re-positionthe company through online pr, social media and industry awards.This company seriouslyunderstands our industry and our requirements. William Dyer Electrical can’t underestimate the value SMPR has given to our business and long may itcontinue!”
William DyerManaging DirectorWilliam Dyer Electrical (UK) Ltd
0870 199 4044www.simplym
arcomms.co.uk
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