energy efficiency management

© 2011 Cisco and/or its affiliates. All rights reserved.

Energy Efficiency Management

Essam AbdElaal

Connected Energy Network service Unit

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

Agenda

• Energy Market overview

• EOS Overview

• Sample Reports.

• Q&A?


Source: IDC


how much power is used or where it’s being used

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Environment

Regulatory Requirements

Data Center

Corporate Citizenship

Escalating Energy Prices

CompetitivePressures

Presenter

Presentation Notes

Market Drivers: There are 4 major market drivers beyond the backdrop of the macro-level decreasing fossil fuel supply and the rising global energy demand. This situation will drive a continued growth in energy prices until there is a substantial supply of alternative and renewable energy supply The first market driver is Economic: saving energy, costs and carbon emissions and regulatory compliance. The second driver is Political: more and more of the world governments are passing laws and setting carbon reduction goals for sustainability. The third driver is Social Responsibility: many multi-national companies and government entities are driving their businesses to use less energy and become a more sustainable organization. Many companies are now using social responsibility as a brand attribute. The fourth driver is Technology: many devices are becoming IP-enabled, there is an explosion of devices expected with IPv6 and more and more device OEMs are all implementing their own flavor of power management. There is an increasing need to have a single enterprise system to manage the heterogeneous environment – this drives the ultimate delivery model to a managed services offering to serve small and medium businesses. Energy security issues • Commodity prices increasing • Energy prices increasing • Regulatory frameworks becoming complex • Climate change - drive for low carbon/renewables • Taxes, emissions trading schemes • Voluntary mechanisms • Data centers growing…


• Turkey

Presenter

Presentation Notes

With most of the developed counteries develop a sort of carpon taxes policies like UK, US, Australia, Emerging counteries are in the same boat with a voluntary sustainability polices South Africa: South Africa 2009 voluntarily announced that it will reduce GHG emissions by 34% by 2020 Commercial and public building sector final energy demand reduction of 20% by 2015 And the carbon tax might be enforced in 2012 Russia The energy strategy for Russia up to 2020 highlighted the need for reducing the energy consumptions by 40% as the supply can’t cope with the expected GDP growth of 5-6% yearly Federal law No.261-FZ (2009 Energy Efficiency Legislation) with TAX credits could be up to 30% for companies investing in energy efficiency technologies UAE we have got the Estidama Qatar is QSAS and QGBC Saudi Saudi building council


Lighting

UPS

Data

CenterCRAC

AHU

Humidifier

Chiller Cooling

Tower

Pumps UPS

LightingCooling

Plant

8%

Medium Voltage

Switch Gear

Medium Voltage

Switch GearStand-By

Generator

1%

Facility

Sub-Station

Unit Sub-Station

XFMR - PDU

3%

Unit Sub-Station

XFMR - PDU

3%

Total Facility Power

According to the Uptime Institute, the typical data center has an average PUE of 2.5.

The EPA estimates that the typical enterprise data center had a PUE of 2.0 or higher.

Assuming a PUE of 2.5 means for every 1W of ICT load 2.5W is consumed by the building load.

Uptime estimates most facilities could achieve 1.6 PUE using the most efficient equipment and best practices.

Energy usage by ICT asset is typically not networked or managed today

Power Plant

Transformers

Industrial Facility

Commercial Facility

Residential

Transmission Towers

Power Sub-Station

Compute IT

Equipment

Network

Storage

1%1%

25%

2%

3%

5%

35%

2%

5%

1%45%

Smart Load Implications: Data Center Example

Presenter

Presentation Notes

Poe, UPOE , more smart devices o the network capable of reporting energy information


•No single Energy Mgmt across domains

•Consuming energy 7x24x365

•Difficult to measure and manage

•Users don’t turn off equipment

•~30% servers are not used (IDC 2012)

•~8-12% average server utilization

•Difficult to identify top energy consumers

•Power-constrained data centersDistributed Office Network

Data Center

Facilities

Presenter

Presentation Notes

Read slide …


Agenda

• Energy Market Overview

• EOS Overview

• Sample Reports.

• Q&A?


Agenda

• Energy Management Drivers & Trends

• What are we offering ?

• EOS limited promotion

• Call to action

• Q&A

Cisco Confidential 14© 2011 Cisco and/or its affiliates. All rights reserved.

Engagement Schedule

Service Delivery Schedule

Energy Discovery Workshop• Remote Access

Required• Implement Monitoring• 1-4 Week Sampling

Business Case• Data Analyzed &• Presentation of

Findings

Operations Analysis• Power Billing• Capacity Management• Data Centers, Labs,

Offices• Sustainability Goals• Demand Response• Building Management

Architectural Analysis• Network• Compute• Storage• Appliances• CRAC• Building Mngmt System

Domain Creation• Network• Compute• Storage• Reporting• Control Policy

Preferences

Efficiency Analysis• Virtualization• Shutdown• Spindown• Physical Redesigns• Best Practices

Program Development• Scoping• Organizational Analysis• Incentives & Funding• Sponsorship

Assessment Delivery• Pilot Results• Program Dashboard • Domain

Recommendations• Policy

Recommendations• 12 Months Licensing

Pilot ImplementedProgram PlanHigh Level

DesignInfrastructure Assessment

Architecture Assessment

Operations Assessment

Savings ProjectionDiscovery

Deploy Discovery Tools Interview & Analyze Analyze & Design Develop & Transfer

Site Visit

Phase 1 Phase 2 Phase 3 Phase 4


• Discovery & Measurement• Analysis & Simulation• Policy & Control• Reporting & Decision Support

Ent. Energy manage

r

SNMPWeb

ServicesIntel DCMCisco

EnergyWise

PoE Non-PoE

Data Center FacilitiesDistributed Office

IPMIWMIvProSSH

BackNETLonWorksModBUS

Enterprise Energy

Reporting

EnergyManager

Devices &Systems

Mobile

GPS

Employee Portal

- Fieldserver- Cisco Mediator- Echelon

Energy Manager

Non-IP

Data Center FacilitiesDistributed Office

• Cloud and on premise

• Need on premise access (i.e. through UCS or ISR)

Architectural Overview

Presenter

Presentation Notes

The energy management solution architecture allows Service Provider to help their customer’s IT and facilities operations to measure, monitor, and manage power usage to realize significant cost savings. Cisco EnergyWise helps reduce the amount of power used by networked devices, from Power over Ethernet (PoE) devices, IP phones, and wireless access points, to IP-enabled building and lighting controllers Product from JouleX is used in this architecture for enterprise energy management, The JouleX Energy Manager Architecture has three tiers. The first tier (bottom) is the three energy domains JEM covers – distributed offices, data centers and facilities – all devices and systems connected over the network, both IP and non-IP connected devices and systems. The second tier: The JouleX Energy Manager (JEM) is installed on the customer premise, usually on Cisco UCS servers or ISR G2 SRE module – and provides 4 major functions: Discovery and measurement of all network-connected devices and systems; Analysis and simulation of energy consumption, costs and carbon emissions by business unit, cost center, department, device, location – down to the application and virtual machine; Policy and control provides the ability to create power management policies based on time, event or location to control the power state of each device or system connected to the network; Reporting and decision support provides a variety of energy consumption, savings, location, carbon, device, comparison reporting to pinpoint energy savings opportunities and track energy/carbon reduction goals. The third tier is the JouleX Cloud that will ultimately deliver public and private deployments as well as multi-tenant capability for large service providers to manage and report across hundreds of managed customer deployments. Future energy data-driven services are planned to provide industry benchmarking and device energy standards for specific industry sectors JouleX can provide all monitoring capabilities out of the cloud. In case, the scope is management and monitoring, JouleX has to have a local entity to enforce the actions (like UCS, ISR or others). This is mainly driven due to security reasons.


Different Dashboards for Different Stakeholders


• Laptop/Desktop/Phone~50W, 200W, 8W

• Round the YearKwh? => Wh*365*24/1000 => 438(PC), 1752(Server), 70(Phone)Cost? ($, 0,1$/kwh)

43,8/175,2/7

Multiply by number of Devices, substract non-running

Cooling? => Wx2Carbon? (~0,15kg/kwh)

• Typical NumbersMin. 30% of DO-devices left running, …


*Estimates 65% desktops, 35% laptops, 1 AP for every 20 employees, everyone has an IP PhoneResults vary based on what, if any, energy management solution is previously in place; Assumes $0.12 per kWh (kilowatt-hour). Based on powering down 10 hours/night, 24 hours on weekends. Laptops are 10-20% based on low percentage left in office at night and weekends.

Results in up to $50K (~50%) in Savings Annually (per 1000 employees)

$95

$35

$30

$12

$7

50-60%

10–20%

50-60%

50-60%

50-60%

$50-60

$6-8

$15-18

$6-7

$4-5

Desktop

Laptop

Monitors

PoE AP

IP Phones

Annual Energy Cost by Device

Annual Savings Annual Savings per Device

Per 1000 Employees Working 9 Hours a Day, 5 Days a Week…

Operational Savings Distributed Campus Devices

$33,962

$1,837

$10,725

$330

$3,850

Total Savings


Agenda

• Energy Market Overview

• EOS Overview

• Sample Reports.

• Q&A?


Asset Discovery

Phase 1Discover & Benchmark

Phase 2Domains & Reporting

Phase 3Operate & Transfer

Profile Analysis

Benchmarking

Domain Creation

Reporting

Operations

EMaaS Program

Service Transfer

Optimization

M&E Alignment

EOSProject Methodology

0-4 MonthsActivities & Deliverables




Project Deliverables

ComputeACTIVE + DYNAMIC Discovery

Desktops Physical Servers

Virtual Servers

Network CollectorSNMP, vPro, EnergyWise

NetworkACTIVE + DYNAMIC Discovery

Switch Route Switch-Route-Compute

Network CollectorEnergyWise, Statistical Derivation

StorageDYNAMIC + STATIC Discovery

Tape Disk Network Attached

Network CollectorSmart PDU, Branch Circuit Monitoring

ActivitiesNetwork Collector Deployment

1. Hostinga. Identify dedicated or virtual machineb. Deploy Energy Management Application

2. Discoverya. Determine aggregation strategyb. Launch network discovery tool

3. Aggregationa. Level 1 domain creationb. Form associations for Parent > Child >

Entity

4. Accessa. Establish and/or expand credentialsb. Establish Cisco Service remote access

Rob AldrichTeam & Lead ArchitectEnergy Expert

Emmanuel TychonEnergy ArchitectDeployment Lead

Mark DavidsonSystems EngineerApplication Expert

Site Visit

Service Team


Asset Discovery




Profile Analysis

Benchmarking

Domain Creation

Reporting

Operations

EMaaS Program

Service Transfer

Optimization

M&E Alignment







IT Load and Building LoadElectrical Utilization


Power Usage EffectivenessReport 1.1


Asset Discovery




Profile Analysis

Benchmarking

Domain Creation

Reporting

Operations

EMaaS Program

Service Transfer

Optimization

M&E Alignment







IT Load Power AllocationsElectrical Utilization by Hardware Platform


IT Asset Energy AllocationReport 1.2


Asset Discovery




Profile Analysis

Benchmarking

Domain Creation

Reporting

Operations

EMaaS Program

Service Transfer

Optimization

M&E Alignment







IT Load and Building LoadElectrical Utilization


Establish & Validate BenchmarksReport 1.3


Asset Discovery




Profile Analysis

Benchmarking

Domain Creation

Reporting

Operations

EMaaS Program

Service Transfer

Optimization

M&E Alignment







Compute + Storage + NetworkElectrical Utilization




Asset Discovery




Profile Analysis

Benchmarking

Domain Creation

Reporting

Operations

EMaaS Program

Service Transfer

Optimization

M&E Alignment







ComputeSystem Utilization




Asset Discovery




Profile Analysis

Benchmarking

Domain Creation

Reporting

Operations

EMaaS Program

Service Transfer

Optimization

M&E Alignment







Cloud Energy ManagementMonitoring, Reporting & Integration

Energy Manager Set UpEstablishing Logical Energy Domains

Energy Domain DesignReport 2.1

Considerations

Use Case

Application

Criticality

Division

Admin

Location


Asset Discovery




Profile Analysis

Benchmarking

Domain Creation

Reporting

Operations

EMaaS Program

Service Transfer

Optimization

M&E Alignment







Facilities AlignmentAssociate IT Load to Facilities Load

Energy Manager Set UpEstablishing Logical Energy Domains

Facilities Integration DesignReport 2.2


Asset Discovery




Profile Analysis

Benchmarking

Domain Creation

Reporting

Operations

EMaaS Program

Service Transfer

Optimization

M&E Alignment







Customized Reporting TemplatesKey Performance Metrics

Energy Reporting Set UpEnergy Monitoring

Energy Reporting TemplateReport 2.3

Considerations

Efficiency

Capacity

Cost

Division

Admin

Location

Utilization

Platform

GHG


Asset Discovery




Profile Analysis

Benchmarking

Domain Creation

Reporting

Operations

EMaaS Program

Service Transfer

Optimization

M&E Alignment







Efficiency RecommendationsCapacity & Control Policy Evaluation

Energy OptimizationEstablishing Governance

Systems Utilization AssessmentReport 2.4

Considerations

Cooling

Utilization

Usage

PhysicalLoad

AdaptiveModeling


Asset Discovery




Profile Analysis

Benchmarking

Domain Creation

Reporting

Operations

EMaaS Program

Service Transfer

Optimization

M&E Alignment







Programmatic SupportKnowledge Transfer

Energy ProgramEstablishing Energy as a Service (EaaS)

Organizational AlignmentReport 3.1

CarbonAccounting

Chief Financial Office

IT Department Facilities Department

Energy Manager

Partners Buildings

Network

StorageCompute

Cisco Services

$ $


Asset Discovery




Profile Analysis

Benchmarking

Domain Creation

Reporting

Operations

EMaaS Program

Service Transfer

Optimization

M&E Alignment







Scaling the ProgramStrategic Planning

Energy ProgramEstablishing Energy as a Service

Energy Management Program Strategic RoadmapReport 3.2

Considerations

Data Centers

Branches

Campus

eGRID

Smart Grid

BC/DR


Asset Discovery




Profile Analysis

Benchmarking

Domain Creation

Reporting

Operations

EMaaS Program

Service Transfer

Optimization

M&E Alignment







Scaling the ProgramStrategic Planning

Energy ProgramEstablishing Energy as a Service

Energy Optimization Service GuideReport 3.3

Network

Storage

Compute

UPS

Cooling Systems

Costs

Monitoring

Event Based

Location Based

Time of Day

Load Adaptive

Smart Grid

Opt-in

Control Policies

Location

Asset Type

Division

System Utilization

Individual

Costs & GHG

Reporting


Q&A


• Cisco EnergyWise Design Guidehttp://www.cisco.com/en/US/solutions/ns340/ns414/ns742/ns815/landing_energywise.html

• Energy Management “How to” Guide:IP-Enabled Energy Management: A Proven Strategy for Administering Energy as a Service. Rob Aldrich, John Parello, Wiley Press, 2010www.ipenergyservices.com or Google “IP Energy Book”

• Cisco on Cisco Case StudyWhite Paper: Implementing Energy as a Servicehttp://www.cisco.com/en/US/prod/collateral/switches/ps5718/ps10195/CiscoEMSWhitePaper.pdf

• Energy Management Services Data Sheet

http://wwwin.cisco.com/etg/smartgrid/files/services_energy_management.pdf

http://www.cisco.com/en/US/solutions/ns340/ns414/ns742/ns815/landing_energywise.html

http://www.ipenergyservices.com

http://www.cisco.com/en/US/prod/collateral/switches/ps5718/ps10195/CiscoEMSWhitePaper.pdf

http://www.cisco.com/en/US/prod/collateral/switches/ps5718/ps10195/CiscoEMSWhitePaper.pdf



Thank you.

www.cisco.com/go/efficiency

www.cisco.com/go/EnergyWise

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typical data center

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weekannual energy c

w of ict load

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