energy saving policies and energy efficiency …enspol.eu/sites/default/files/results/d7.2 enspol...

Contract N°: IEE/13/824/SI2.675067

Energy Saving Policies and Energy

Efficiency Obligation Scheme

D7.2: ENSPOL Website

Project Coordinator: Joint Implementation Network - JIN

Work Package 7 Leader Organization: UPRC

July 2014

The sole responsibility for the content of this [webpage, publication etc.] lies with

the authors. It does not necessarily reflect the opinion of the European Union.

Neither the EACI nor the European Commission are responsible for any use that may

be made of the information contained therein.

Co-funded by the IEE Programme of the EU


D.7.2 ENSPOL Website




Preface

ENSPOL is an EU-funded project targeting the effective and proper implementation of Article

7 of the Energy Efficiency Directive in all Member States and beyond. Major objective of

ENSPOL is the establishment, revision and implementation of robust Energy Efficiency

Obligation Schemes or alternative policy measures to each Member State. At the same time

the project envisages the provision of appropriately refined information and supportive

strategic tools to all targeted stakeholders. The project is coordinated by the research

organization Joint Implementation Network.

The strong involvement of all relevant stakeholders will enable a more thorough

understanding of the variables at play, an identification and prioritisation of necessary policy

prerequisites. The dissemination strategy lays a special emphasis on reaching European-wide

actors and stakeholders, well, beyond the target area region.

PROJECT PARTNERS

No Participant name Short Name Country code

Partners’ logos

CO1 Joint Implementation Network JIN NL

CB2 Center for Renewable Energy Sources and Saving CRES EL

CB3 Italian Federation for Rational Use of Energy FIRE IT

CB4 Vlaamse Instelling voor Technologisch Onderzoek VITO BE

CB5 Polish National Energy Conservation Agency KAPE PL

CB6 Energy Saving Trust EST UK

CB7 Austrian Energy Agency AEA AT

CB8 University of Oxford OUCE UK

CB9 University of Piraeus Research Center UPRC EL

CB10 Stockholm Environment Institute/ University of York

SEI UK

CB11 Association of Bulgarian Energy Agencies ABEA BG

CB12 Danish Energy Association DEA DK

CB13 French Environment and Energy Management Agency

ADEME FR



D.7.2 ENSPOL Website Page 1

Table of Contents

1 INTRODUCTION.......................................................................................................... 3

2 WEBSITE STRUCTURE ................................................................................................. 4

3 MEMBERS AREA ......................................................................................................... 9

4 SOCIAL MEDIA TOOLS .............................................................................................. 11

5 LINKAGE TO PLATFORMS AND PROJECTS .................................................................. 14

5.1 Stakeholders Web Platform ............................................................................... 14

5.2 Links with other projects ................................................................................... 15




Figures

Figure 1: ENSPOL Website Design .............................................................................................. 4

Figure 2: “The Action” Page ....................................................................................................... 6

Figure 3: “Events” Page .............................................................................................................. 7

Figure 4: “Contact” Page ............................................................................................................ 8

Figure 5: “Members Area” Page ............................................................................................... 10

Figure 6: Links to the Social Media Accounts ........................................................................... 11

Figure 7: ENSPOL LinkedIn Group ............................................................................................ 12

Figure 8: ENSPOL Facebook Page ............................................................................................. 12

Figure 9: ENSPOL Twitter Account ........................................................................................... 13

Figure 10: ENSPOL MyEuropa Account .................................................................................... 13

Figure 11: “Useful Links” Page ................................................................................................. 15




1 INTRODUCTION

The project website is an important and versatile dissemination tool. A public website of the

project was developed for disseminating project results, for providing information related to

the project and the partners and for the communication among all interested parties. The

ENSPOL website aims not only to present the project’s results but also to be a referenced

site containing useful disseminating material, as well as relevant material and useful links

related to EEO schemes.

The website development is of significant importance for the effective promotion of the

project concept, results and stakeholder engagement. In this way, a website has been

developed in parallel to the other WPs dedicated to the ENSPOL project activities providing

information regarding meetings schedules, newsletters, etc.

The website will contain at a minimum (but not limited to) the following:

Information about the project, including: Objectives, Organization, Participants etc.;

Strengths and Weaknesses of EEOs and alternative support policies on a member

state level;

Cross comparison analysis between EEOs and alternative policy measures;

Recommendations on realization of 2020 target achievement and additional policy

needs on a member state level;

Recommendations to improve effectiveness, cost efficiency, market integration etc.

of EEOs; and

Project deliverables will be uploaded whenever ready and major improvements and

additions of the web-site are planned on a regular basis, biannually.

The website will be connected to the ENSPOL platform, as soon as the platform will be

developed. Interested parties will access the platform using any standard web browser on

Internet access and will be specified and linked with ENSPOL project website. Discussion

topics and papers developed for the purpose of capacity building workshops and national

stakeholder engagement meetings will be regularly posted on the platform to stimulate

discussion.

The website’s address has been reserved and is the following: http://enspol.eu/. It is the

intention of the consortium to keep the website running for at least two years after the

project end.




2 WEBSITE STRUCTURE

The purpose of the project website is to provide access to project results at two levels: one

public and one private (i.e. password – protected) for project partners, namely the

“Members Area” page (see section 3). Visitors of the ENSPOL project website can view all

the site material excluding the ones hosted in the Members Area.

The official project website design is presented below:

Figure 1: ENSPOL Website Design




The initial website’s architecture is structured along the following domains:

Home

The Action

About ENSPOL

Expected Results

Objectives

Organization

Events

Kick off Meeting

Capacity Building Workshops

EU Observatory Workshops

National Training Courses

Regional Workshop

Stakeholder Dialogues

News

Library

Members Area

Useful Links

Contact

Site Map

“Home” domain welcomes visitors to the ENSPOL project and has a slideshow which will be

enhanced with photos from ENSPOL’s events. Moreover, it has the “Newsletter Sign-Up”

section which provides the ability to register to receive newsletters. Moreover, links to the

social media (LinkedIn, Twitter, Facebook, MyEuropa, RSS) are incorporated in the Home

page.

“The Action” domain includes all the information relating to ENSPOL project:

The “About ENSPOL” page provides a small description of the project and its aims.

The “Expected Results” page presents briefly the major outputs and expected results

of ENSPOL.

The “Objectives” page includes ENSPOL scope and major specific objectives.

The “Organization” domain includes the consortium information in the website,

incorporates a list of partners, along with their country of origin, logo, principle

scientific contact person and website address.




Figure 2: “The Action” Page

At the “Events” page all relevant organization details of the project workshops can be

uploaded, as well as photos from the events. The Events domain consists of webpages for

each type of ENSPOL event, namely, Kick off Meeting, Capacity Building Workshops, EU

Observatory Workshops, National Training Courses, Regional Workshop, Stakeholder

Dialogues including all the informational material (agenda, presentations, photos).




Figure 3: “Events” Page

The “News” domain provides news and articles concerning the project, as well as

newsletters produced by the ENSPOL project. In addition, announcement of the project

workshops and relative events at national and European level will take place through the

particular domain. The 1st ENSPOL Brochure has been already uploaded at the News

webpage.

The “Library” page will constitute an information page including useful material such as

ENSPOL policy briefs, deliverables, related studies and other related publications.

The “Contact” section is the basis of an online form that a user can fill with questions or

remarks relevant to the ENSPOL activities. The “Contact” page includes also contact

information about Project Coordinator, Dissemination Leader and Contact Person.

The “Useful Links” page includes links with other related projects and websites.




For more details, regarding the “Members Area” and “Useful Links” pages, please refer to

Section 3 and Section 5 respectively.

Figure 4: “Contact” Page

The Google Analytics (GA) service has been added

in the project website, offering detailed statistics

about the website's traffic and the traffic sources.

Google Analytics will give information as regards the number of ENSPOL website visitors as

well as the percentage of new visitors, the number of visits and pageviews further

underlining the website’s establishment as a successful dissemination mean and mean

towards information provision.

Finally, it should be noted that all pages of the ENSPOL website will be enhanced with

sidebars, in order to promote dissemination material, such as recent videos and photos,

newsletters, brochure, policy brief, etc.




3 MEMBERS AREA

The “Members Area” webpage will successfully facilitate internal coordination among

partners. Members Area will be user friendly and capable of uploading documents so that it

will act as a primary consortium channel for knowledge exchange. This channel, which will

be password protected, will be designed to assure both efficient documentation

management, sufficient and direct communication of the implementation and dissemination

of information for partners.

More particularly, the “Members Area” section provides access to project partners including

all documents produced within each WP by the consortium stored and shared among the

partners. Moreover, Members Area includes all the informational material from the project’s

Kick-Off Meeting and will be enhanced with useful material from other meetings (agenda,

minutes, presentations, etc.) as well as material relating to administrative issues.

Additionally, given the numerous WPs and the interlinkages between them, each WP leader

will be requested to complete a WP data input-output table shortly after the kick-off

meeting, specifying: (i) The types of data needed from other WPs well as their timing and (ii)

types of results and other outputs and their timing. These tables will be aggregated into a

WP input-output project manual for further reference during the project included in

Members Area.

The “Members Area” page facilitates the collaboration among project partners and includes

folders specific to the different WPs as regards the currently working documents, the final

deliverables, documents related to ENSPOL meetings and workshops as well as technical

documents produced by the consortium.

All users are able to provide comments and they receive a notification e-mail for each new

file uploaded in the “Members Area”.




Figure 5: “Members Area” Page




4 SOCIAL MEDIA TOOLS

Social Media is a platform that is easily accessible to anyone with internet access. Increased

communication for organizations fosters brand awareness. Additionally, social media serves

as a relatively inexpensive platform for organizations to implement marketing campaigns

and effectively disseminate outcomes and associated information. With the proliferation of

niche sites and communities on the Internet, it’s becoming increasingly important to target

long tail search terms and cast a wide net.

In this framework, exploiting all the assets social media has to offer, while paying attention

to the related risks could be truly beneficial in successfully disseminating ENSPOL scope,

activities and outcomes. Through social networking ENSPOL has gained wide access to the

power of web publishing to non-technical users cost-effectively, while e.g. LinkedIn, Twitter,

Facebook, MyEuropa platform, RSS users drive traffic to ENSPOL website, articles,

workshops, etc.

https://www.linkedin.com/groups?home=&gid=8125585&trk=anet_ug_hm

https://www.facebook.com/enspol

https://twitter.com/ENSPOL

http://v2014.my-europa.eu/index.php/all-projects/viewgroup/474-enspol-energy-

saving-policies-and-energy-efficiency-obligation-scheme

It should be noted that links to the social media accounts have been included to all pages of

the website.

Figure 6: Links to the Social Media Accounts




Figure 7: ENSPOL LinkedIn Group

Figure 8: ENSPOL Facebook Page




Figure 9: ENSPOL Twitter Account

Figure 10: ENSPOL MyEuropa Account




5 LINKAGE TO PLATFORMS AND PROJECTS

5.1 Stakeholders Web Platform

Under the ENSPOL project an interactive web platform will be developed for sharing the

valuable pieces of information, experience, knowledge and competence of key national and

EU level stakeholders about the past experiences and current challenges of EEO schemes

and alternative EE policy support measures. ENSPOL Stakeholders Web Platform intends to

foster and facilitate dialogue, views and ideas among key stakeholders and between them

and the project consortium at the national and EU level.

The stakeholders’ web platform will serve as a central repository of information and signpost

to other relevant information, scientific research and websites. The platform will bring

together all the knowledge relating to implementation of Article 7 in one place as well as

disseminate reports, relevant projects’ deliverables, peer-reviewed papers’ summaries and

articles in the electronic press to support the exchange of information.

The web platform will be interactive and attractive and on the other hand easy to navigate

and fast in providing information.

The platform will be officially launched on July 2015 and integrated into the project website.

The operation includes regular uploads of information provided by project partners and all

the other interactive and ad hoc materials. The platform will be continuously monitored for

availability and reliability.

Much of the content of the platform will be available to non-registered users. However

anyone wishing to post content will be asked to sign-up and join – as per other social

networking areas – enabling consortium to analyse and report on who is using it and why.

Interested parties will access the platform using any standard web browser on Internet

access and will be specified and linked with ENSPOL project website. Also the platform will

be disseminated through all ENSPOL means.




5.2 Links with other projects

ENSPOL intends to establish a dialogue and a continuous exchange, over the whole duration

of the project, with the consortia in charge of other related projects, in order to avoid

duplication of work and exploit synergies. To this end ENSPOL has created synergies with

other initiatives increasing in this way the visibility of the project.

A “Useful Links” webpage has been developed where useful and relevant links are

presented. More particularly, the webpage has been recently enhanced with logos and links

of relating initiatives with which ENSPOL has created synergies (Towards2030-dialogue, DIA-

CORE, POLIMP, APRAISE, etc.). Moreover, the webpage includes useful links such us the links

of:

Intelligent Energy Europe Programme.

European Commission.

Energy Strategy for Europe.

Figure 11: “Useful Links” Page

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