enertia powercycle
DESCRIPTION
Enertia Powercycle. Andy BegayKelley ShannonNoah Klumpp Calvin SeidlerKevin MorykwasPatrick Dugan Charity GuidryMackenzie Ray. Enertia Powercycle. Where Brammo Started. Founded in 2001 Green Transportation Fun Stylish Simple. Where Brammo Is Currently. - PowerPoint PPT PresentationTRANSCRIPT
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Enertia Powercycle
Andy Begay Kelley Shannon Noah KlumppCalvin Seidler Kevin Morykwas Patrick DuganCharity Guidry Mackenzie Ray
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Enertia Powercycle
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Where Brammo StartedFounded in 2001
Green TransportationFunStylishSimple
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Where Brammo Is CurrentlyDistribution with Best Buy in California and OregonTargeted individuals interested in green transportation
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Where Brammo Is GoingCollege CampusesAffordable Green TransportationStylish
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Go Team! Go Green!Target Audience
College Students Living on/near campus
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The Competition
Zero Motorcycles
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The Competition
SegwayBicycleHybrid Car ~ Toyota Prius
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Media Strategy
NationalTelevisionPrint
MagazinesCosmoCar and Driver
Online and Social NetworkingBest BuyFacebook
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Media Strategy
LocalOut-of-Home Media
On Campus EventsBillboards
PrintCampus Newspapers
RadioPartnership
Coca-Cola
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Creative Strategy
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CreativeNational TV Campaign
Link: http://www.youtube.com/watch?v=Xeea-doT2M8
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Creative
MagazinesCar and Driver, Motorcyclist, Cycle World
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Magazines
People, Time, Mac World
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Creative
MagazinesCosmo, Elle, People
-Made from recycled materials and 100% recyclable
-No gasoline, no motor oil and no petrochemicals
-Fully customizable
-Completely electric
-First electric power cycle designed
-Sold and repaired conveniently at any Best Buy
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Creative
Magazines Special Edition
Passion Pink
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CreativeOnline
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CreativeSocial Networking
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CreativeOn-Campus Events ~ Fall
TailgatingFree Cokes$1 HotdogsSimulator RidesGiveaways
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Creative
On-Campus Events ~ SpringFree CokesSimulator RidesGiveaways
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Creative
Billboards
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Creative
Billboards
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CreativeCampus Newspapers and Radio
Spring.WMAFall.WMA