engage 2013 - enterprise collaboration
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TRANSCRIPT
Enterprise Collaboration Driving Adoption and Organizational Maturity
Melissa Risteff & Jeff Seacrist
JEFF SEACRIST Webtrends VP, Partner Solutions [email protected]@jeffseacrist
MELISSA RISTEFF NewsGator SVP, Enterprise Engagement [email protected] @mristeff
Introductions
Agenda
• The Rise of the Social Enterprise • The Future of Work • The Measurement Imperative • Webtrends + NewsGator • Q&A
SOCIAL ENTERPRISE The Rise of the
Plagued with Bad Practices • Document Ping Pong
• Communication Bottlenecks
• Information Hoarding
• Occupational Spamming
The Rise of the Social Enterprise
Social Sites
Team Sites Portals
Lack of Business Context
Lack of Discoverability
Lack of Participation The Social
Enterprise
Building on the Promise of the Intranet
» Leverage the wisdom of the crowd » Unlock the expertise in your organization » Improve response times to customer support or
sales issues » Efficiently capture ideas » Break down the walls between people, groups
and departments
3 Critical Success Factors for Enterprise Social
Building the Social Workplace
Engagement – It’s not a straight line
Empathy and Pride – Major Drivers of Performance
Adoption is a throughput, whereas engagement is a goal
Human Productivity Awareness. Enrollment. Courage. Value.
To Make Social Real
Bringing Worlds
Together People
Engagement
Business Alignment
Technology Enablement
The Future of Work
The Needs of Workers are Changing
The Systems Need to Change Too
NewsGator Makes Social Real
Access When and Where you Need It
Bringing Activity Together
Human-Centric User Control
Build an Enterprise Social Graph
Link ideas to innovation
THE MEASUREMENT IMPERATIVE
Exciting New Concepts! From today’s hip, young data scientists
“If you cannot measure it, you cannot improve it.”
- Lord Kelvin
“Not everything important can be measured, and not everything that can be measured is important”
- Einstein
A Step-By Step Process
25
Employee Maturity Curve
Create
Connect
Consume
Contribute
Collaborate
Webtrends + NewsGator
Usage, events, actions, content & people
Participation, consumption, contribution
By individual, department, geo office
Track adoption and usage over time
Understand both passive usage and active collaboration
Connect usage & engagement to business value
Growing Enterprise Collaboration
Webtrends for SharePoint
Integrated Reporting in a SaaS Solution NewsGator Insights
Communities & Spheres Events People
Geo & Departments Profile Completion
SharePoint Insights Pages & Content Visits & Sessions
Web Parts Breadcrumbs
Lists Users
Onsite Search Document Actions
Custom Insights
Build a Measurement Strategy
WORKSHOP OVERVIEW
Analytics Strategy – SharePoint Intranet
Develop a high-level measurement strategy for your SharePoint intranet to improve adoption, usage, usability and governance. Document KPIs and success metrics.
Analytics Strategy – SharePoint Social Enterprise
Gain an understanding of measurement options and approaches to adoption, contribution, consumption, and collaboration for social enterprise initiatives leveraging SharePoint.
Analytics Strategy – SharePoint for Internet Sites
Develop a measurement strategy for your SharePoint for Internet Sites initiatives to improve campaign performance, usage and usability.
Analytics Strategy – Mobile SharePoint
Understand the differences in measurement techniques for web vs. mobile, and develop key metrics and measurement strategies for your mobile SharePoint sites.
Top 5 Take-Aways
• A social enterprise can deliver significant benefit to your organization
• It doesn’t just happen – it requires effort • Business alignment, people engagement,
technology enablement • You can’t improve it if you don’t measure it • Webtrends can help!
Session You Must See
Today @ 2:50 : Designing a Measurement Framework for the Social Enterprise
Susan Etlinger, Altimeter Group
Rate Session
& Speakers/ Panelists
Thank You
blogs.newsgator.com @mristeff
Melissa Risteff SVP of Enterprise Engagement NewsGator
Jeff Seacrist VP – Partner Solutions Webtrends
blogs.webtrends.com
@jeffseacrist
