engage bali 2016: tanbir rahman, huawei
TRANSCRIPT
NEW COSMOPOLITAN MALE AND FEMALE 20-39 (twenty and thirty something's) Urban Chic Culturally sophisticated Digitally savvy Image conscious Identity driven Ambitious with new perspective on personal success
I P S O S C O N F I R M S T H E I M P O R T A N C E O F T H E C A M E R A Any excuse is good to take photos or make a video and then upload it or send it.
T H E R O L E O F D I G I T A L : T A S K S A L O N G T H E C O N S U M E R J O U R N E Y
B R A N D A W A R E N E S S & C R E D I B I L I T Y
P R O D U C T I N F O & D E S I R E
P U R C H A S E U R G E N C Y
#OO S E E T H E W O R L D T H R O U G H A N E W L E N S
A W A R E N E S S
E V A L U A T E
S E L E C T
P R E -P U R C H A S E
E X P E R I E N CE
C O N S I D E R
T H E R E A R E F O U R T Y P E S O F D I G I T A L C O N T E N T T O D E L I V E R T H I S
M a s s r e a c h
N i c h e r e a c h
B r a n d b u i l d i n g
P r o d u c t f o c u s
H E R O C O N T E N T
• D e m o n s t r a t e s b r a n d p o s i t i o n i n g t o a m a s s
a u d i e n c e • I n s p i r e s n e w a u d i e n c e s t o
e n g a g e w i t h t h e b r a n d
H Y G I E N E C O N T E N T
• C o v e r s k e y K S P s a n d p r o d u c t i n f o r m a t i o n f o r
t h o s e l o o k i n g f o r i t • C o n t i n u o u s c o n t e n t t h a t
r e i n f o r c e s b r a n d a n d p r o d u c t K S P s
E X P E R T C O N T E N T
• T a l k s t o i n t e r e s t e d a u d i e n c e s w i t h d e t a i l e d
i n f o r m a t i o n • E a r n e d c o n t e n t c r e a t e d b y
e x p e r t i n f l u e n c e r s ( e . g . r e v i e w s )
P A S S I O N - L E D C O N T E N T
• B u i l d s b r a n d c r e d i b i l i t y
a m o n g s t a c o m m u n i t y o f i n f l u e n c e r s
• J o i n s a l r e a d y a c t i v e a n d p a s s i o n a t e c o m m u n i t y
L A U N C H & S U S T A I N P H A S E TVC/ Product Video
Product Banners
Social Posts
Impressions Views Clicks
Impressions Clicks
Impressions Views Clicks/
InteracMons
P 9 L A U N C H — W I T H N O T A B L E P H O T O G R A P H E R S
Mary McCartney from Leica
Zhu Yinghao from Traveler
Reuben Krabbe from Banff
David Guttenfelder from N.G
Mary McCartney from Leica
From basketballs to bicycle wheels, ornate circular windows to edible round treats, capture two Os in a single picture to enter this new Mission.