engage customers with social media josh chiles – ceo engaged!

ENGAGE CUSTOMERS WITH SOCIAL MEDIA

Josh Chiles – CEO Engaged!

Engage CustomersWith Social Media

Today’s Engaging Agenda

Josh ChilesCEO Engaged!

www.StartEngaging.com

• Who is Josh Chiles

• Start Engaging on Facebook – Statuses

• Start Engaging on Facebook – Photos

• Increase ”Likes” – Facebook Advertising

• Increase “Likes” – Landing Pages

• Creating Content for YouTube

• Start Engaging on Twitter

• Start Engaging on Your Blog

• Start Engaging with QR Codes


Who Is Josh Chiles

• Passionate about the Marine Industry

• Worked at Prince William Marine Sales

• Started using social media at PWM

• Founded Engaged! to help businesses

• Writes blog posts for Boating Industry

• Teaches social media classes for the NMMA

• Has just created the most powerful social media

management dashboard for business




Start Engaging on Facebookby Posting Status Updates

• Don’t automate Twitter updates to your

Facebook page. They are different platforms, so

treat them differently.

• Reply to users’ comments and ”likes” on your

statuses. The more engagement, the more likely

your post will make it to your community

members’ News Feed.

• Ask a hypothetical question. (Example: ”A family

that boats together, ___ together.”)

• Share information about your company: news

coverage, job openings, promotions, and

milestones.




Start Engaging on Facebookwith Photos

• Post a mystery photo – have people guess who

the mystery person is, what the secret object is,

or what the location is in the comments.

• Post a photo and ask for a caption.

• Share pictures from a local meet-up, event,

cruise or boat show.

• Post pictures from a conference. MDCE

• Post pictures of your inventory. Use the captions

for descriptions.

• Use the top photo strip of your Facebook page

in a creative way.













for descriptions.


in a creative way.




Increase Facebook “Likes”Facebook Advertising

• The most targeted form of advertising

• Connect with over 750 million potential

customers or keep it super local

• Choose your audience by location, age, sex,

collage, likes and interests

• Ads use both text and image

• Promote your Facebook Page, website or event





• Set a daily budget you’re comfortable with

• Test different ads to see which works best

• Choose to pay only when people click (CPC) or

see your ad (CPM)Josh Chiles

CEO Engaged!


What is the most important part of your Facebook ad?


Your Landing Page!




Increase Facebook “Likes”Landing Pages

• Don’t let your first time visitors land on your wall.

Welcome them & ask for a ”like”

• Use a reveal tab (Must ”Like” your page before

gaining access)

• Different landing tab ideas…

– Welcome

– Sweepstakes / Contest

– Shopping Cart

– Deals / Exclusive Offers

– Photo Showcase

– Document Download (Winterization form)




Creating Content for YouTube

• Keep it simple and short – under 2 minutes

• Use video or create a slideshow

• Content ideas…

– New, used and brokerage inventory walk around

and features

– Events and boat shows (set-up, during and after)

– How-to’s(start-up and shut-down guide, navigating

your boat, changing your oil)

– Using pulp culture, create a spoof (Parks Marina

used the highly popular Super Bowl ad “The

Force” with mini Darth Vader to create a spoof for

Cobalt Boats)




Benefits of Using Twitter

• Participating in Industry Conversations. Dealers,

manufactures and consumers can be in the same

conversation.

• Building Brand Awareness

• Reach out and engage with your target audience.

• Online Reputation Management

• Promote your blog, newsletter and events.

• Gaining Valuable Feedback

• SEO Boost - driving traffic to your website

• Real time information




Start Engaging on Twitter

• Don’t automate Facebook updates to your

Twitter account. They are different platforms, so

treat them differently.

• Share, share, and share some more. People

like to have their content shared. But make sure

it’s relevant.

• Share your newsletters, blog posts videos and

pictures.

• Monitor for mentions, retweets and hashtags

(#MDCE)

• Live Tweet from events using a hashtag

• Use keyword searches and Twitter lists to find

great content.




Start Engaging on Twitter



Make sure pictures you upload or share are relevant as they are displayed on your profile.


Benefits of Blogging

• Nearly every customer who walks into your

business has already seen your social media

profiles and website.

• Blogging helps generate organic (free) search

results.

• Blogging helps attract inbound links back to

your website which increases your Search

Engine Optimization (SEO).

• Blogging positions yourself as the local industry

leader and builds credibility.




Start Engaging on your Blog

• Use Tumblr or Wordpress as your blogging

platform (free to set-up).

• Make sure your blog matches the theme of your

website (branded).

• Creating content?? – what are the 5 most

popular questions your customers ask? Now

you have your first 5 blog posts.

• Create tags for each blog post. Tags are topics

from your post (ex. Boat brand, dealership

name, city, wakeboarding) Tags help people

discover your content.

• Monitor for comments and interact.




Benefits of Using QR Codes

• QR Codes can be read anytime, anywhere with

mobile phones.

• QR Codes are easily shared from mobile phone

to mobile phone and build community.

• QR Codes bridge the gap between offline and

online media.

• QR Codes provide a clear call to action.

• QR Codes contribute to your SEO.

• QR Codes allow you to measure offline

performance.




Start Engagingwith QR Codes

• Create QR Codes to link to inventory on your

website. Place this on stock cards.

• Create QR Codes to link to the manufactures

YouTube video of new inventory. Place this on

the boat.

• Create QR Codes to link to your social media

profiles. Add to business cards and fliers.

• Create QR Codes to link to how-to videos on

YouTube. Add a QR Code near the helm so

when a customer scans it, it links to your start-

up/shut-down YouTube video guide.






Thank you ;)

If you have any questions, please feel free to contact me.

Email: [email protected]: Twitter.com/StartEngagingFacebook: Facebook.com/StartEngagingPhone: 571-357-3121Website: StartEngaging.com

engage customers with social media josh chiles – ceo engaged!

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