ENGAGE CUSTOMERS WITH SOCIAL MEDIA

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ENGAGE CUSTOMERS WITH SOCIAL MEDIA. Josh Chiles CEO Engaged!. Todays Engaging Agenda. Who is Josh Chiles Start Engaging on Facebook Statuses Start Engaging on Facebook Photos Increase Likes Facebook Advertising Increase Likes Facebook Landing Pages - PowerPoint PPT Presentation

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<p>Slide 1</p> <p>ENGAGE CUSTOMERSWITH SOCIAL MEDIA</p> <p>Josh Chiles CEO Engaged!</p> <p>Todays Engaging AgendaWho is Josh ChilesStart Engaging on Facebook StatusesStart Engaging on Facebook PhotosIncrease Likes Facebook AdvertisingIncrease Likes Facebook Landing PagesCreating Content for YouTubeStart Engaging on TwitterStart Engaging on Your BlogStart Engaging with QR Codes</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.com Who Is Josh Chiles</p> <p>Passionate about Social MediaStarted using social media while working at Prince William MarinaFounded Engaged! to help businessesWrites blog posts for Boating IndustryTeaches social media classes for the National Marine Manufactures AssociationHas just created the most powerful social media management dashboard for business at StartEngaging.com</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comStart Engaging on Facebook</p> <p>by Posting Status Updates</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.com</p> <p>Start Engaging on Facebook</p> <p>by Posting Status UpdatesDont automate Twitter updates to your Facebook page. They are different platforms, so treat them differently.</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comStart Engaging on Facebook</p> <p>by Posting Status UpdatesDont automate Twitter updates to your Facebook page. They are different platforms, so treat them differently.Reply to users comments and likes on your statuses. The more engagement, the more likely your post will make it to your community members News Feed. (EdgeRank)</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comStart Engaging on Facebook</p> <p>by Posting Status UpdatesDont automate Twitter updates to your Facebook page. They are different platforms, so treat them differently.Reply to users comments and likes on your statuses. The more engagement, the more likely your post will make it to your community members News Feed. (EdgeRank)Ask a hypothetical question. (Example: A family that rides together, ___ together.)</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comStart Engaging on Facebook</p> <p>by Posting Status UpdatesDont automate Twitter updates to your Facebook page. They are different platforms, so treat them differently.Reply to users comments and likes on your statuses. The more engagement, the more likely your post will make it to your community members News Feed. (EdgeRank)Ask a hypothetical question. (Example: A family that boats together, ___ together.)Share information about your company: news coverage, job openings, promotions, and milestones.</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comStart Engaging on Facebook</p> <p>with Photos</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.com</p> <p>Start Engaging on Facebook</p> <p>with PhotosPost a mystery photo have people guess who the mystery person is, what the secret object is, or what the location is in the comments.</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.com</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comStart Engaging on Facebook</p> <p>with Photos</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comStart Engaging on Facebook</p> <p>with PhotosPost a mystery photo have people guess who the mystery person is, what the secret object is, or what the location is in the comments.Post a photo and ask for a caption.</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comStart Engaging on Facebook</p> <p>with Photos</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comStart Engaging on Facebook</p> <p>with PhotosPost a mystery photo have people guess who the mystery person is, what the secret object is, or what the location is in the comments.Post a photo and ask for a caption.Share pictures from a local meet-up, event, cruise or expo.</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comStart Engaging on Facebook</p> <p>with Photos</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comStart Engaging on Facebook</p> <p>with PhotosPost a mystery photo have people guess who the mystery person is, what the secret object is, or what the location is in the comments.Post a photo and ask for a caption.Share pictures from a local meet-up, event, cruise or expo.Post pictures from a conference. Go ahead, youre at one now! (ProfitX)</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comStart Engaging on Facebook</p> <p>with Photos</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comStart Engaging on Facebook</p> <p>with PhotosPost a mystery photo have people guess who the mystery person is, what the secret object is, or what the location is in the comments.Post a photo and ask for a caption.Share pictures from a local meet-up, event, cruise or expo.Post pictures from a conference. (ProfitX)Post pictures of your inventory. Use the captions for descriptions.</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comStart Engaging on Facebook</p> <p>with Photos</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comStart Engaging on Facebook</p> <p>with PhotosPost a mystery photo have people guess who the mystery person is, what the secret object is, or what the location is in the comments.Post a photo and ask for a caption.Share pictures from a local meet-up, event, cruise or expo.Post pictures from a conference. (ProfitX)Post pictures of your inventory. Use the captions for descriptions.Use the top photo strip of your Facebook page in a creative way.</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comStart Engaging on Facebook</p> <p>with Photos</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comIncrease Facebook Likes</p> <p>Facebook Advertising</p> <p>The most targeted form of advertising</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comIncrease Facebook Likes</p> <p>Facebook AdvertisingConnect with over 750 million potential customers or keep it super local</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comIncrease Facebook Likes</p> <p>Facebook AdvertisingConnect with over 750 million potential customers or keep it super localChoose your audience by location, age, sex, collage, likes and interests</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comIncrease Facebook Likes</p> <p>Facebook AdvertisingConnect with over 750 million potential customers or keep it super localChoose your audience by location, age, sex, collage, likes and interestsAds use both text and image</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comIncrease Facebook Likes</p> <p>Facebook AdvertisingConnect with over 750 million potential customers or keep it super localChoose your audience by location, age, sex, collage, likes and interestsAds use both text and imagePromote your Facebook Page, website or event</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comIncrease Facebook Likes</p> <p>Facebook AdvertisingConnect with over 750 million potential customers or keep it super localChoose your audience by location, age, sex, collage, likes and interestsAds use both text and imagePromote your Facebook Page, website or eventSet a daily budget youre comfortable with</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comIncrease Facebook Likes</p> <p>Facebook AdvertisingConnect with over 750 million potential customers or keep it super localChoose your audience by location, age, sex, collage, likes and interestsAds use both text and imagePromote your Facebook Page, website or eventSet a daily budget youre comfortable withTest different ads to see which works best</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comIncrease Facebook Likes</p> <p>Facebook AdvertisingConnect with over 750 million potential customers or keep it super localChoose your audience by location, age, sex, collage, likes and interestsAds use both text and imagePromote your Facebook Page, website or eventSet a daily budget youre comfortable withTest different ads to see which works bestChoose to pay only when people click (CPC) or see your ad (CPM)</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comIncrease Facebook Likes</p> <p>Facebook AdvertisingWhat is the most important part of your Facebook ad?</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comYour Landing Page!</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comIncrease Facebook Likes</p> <p>Landing PagesDont let your first time visitors land on your wall. Welcome them &amp; ask for a like</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comIncrease Facebook Likes</p> <p>Landing PagesDont let your first time visitors land on your wall. Welcome them &amp; ask for a likeUse a reveal tab (Must Like your page before gaining access) Only on one page though</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comIncrease Facebook Likes</p> <p>Landing PagesDont let your first time visitors land on your wall. Welcome them &amp; ask for a likeUse a reveal tab (Must Like your page before gaining access) Only on one page thoughDifferent landing tab ideasWelcomeSweepstakes / ContestShopping CartDeals / Exclusive OffersPhoto ShowcaseDocument Download (maintenance form)</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comCreating Content for YouTube</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comCreating Content for YouTubeKeep it simple and short under 2 minutes</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comCreating Content for YouTubeKeep it simple and short under 2 minutesUse video or create a slideshow with photos</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comCreating Content for YouTubeKeep it simple and short under 2 minutesUse video or create a slideshowContent ideasNew, used and brokerage inventory walk around and features</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comCreating Content for YouTubeKeep it simple and short under 2 minutesUse video or create a slideshowContent ideasNew, used and brokerage inventory walk around and featuresEvents and Expos (set-up, during and after)</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comCreating Content for YouTubeKeep it simple and short under 2 minutesUse video or create a slideshowContent ideasNew, used and brokerage inventory walk around and featuresEvents and Expos (set-up, during and after)How-tos(safety gear, changing your oil)</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comCreating Content for YouTubeKeep it simple and short under 2 minutesUse video or create a slideshowContent ideasNew, used and brokerage inventory walk around and featuresEvents and Expos (set-up, during and after)How-tos(safety gear, changing your oil, etc.)Using pulp culture, create a spoof (Many have used the highly popular Super Bowl ad The Force with mini Darth Vader to create a spoof for many different industries)</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comBenefits of Using Twitter</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comBenefits of Using TwitterParticipating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation.</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comBenefits of Using TwitterParticipating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation.Building Brand Awareness</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comBenefits of Using TwitterParticipating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation.Building Brand AwarenessReach out and engage with your target audience.</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comBenefits of Using TwitterParticipating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation.Building Brand AwarenessReach out and engage with your target audience.Online Reputation Management</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comBenefits of Using TwitterParticipating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation.Building Brand AwarenessReach out and engage with your target audience.Online Reputation ManagementPromote your blog, newsletter and events.</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comBenefits of Using TwitterParticipating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation.Building Brand AwarenessReach out and engage with your target audience.Online Reputation ManagementPromote your blog, newsletter and events.Gaining Valuable Feedback</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comBenefits of Using TwitterParticipating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation.Building Brand AwarenessReach out and engage with your target audience.Online Reputation ManagementPromote your blog, newsletter and events.Gaining Valuable FeedbackSEO Boost - driving traffic to your website</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comBenefits of Using TwitterParticipating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation.Building Brand AwarenessReach out and engage with your target audience.Online Reputation ManagementPromote your blog, newsletter and events.Gaining Valuable FeedbackSEO Boost - driving traffic to your websiteReal time information</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comStart Engaging on TwitterDont automate Facebook updates to your Twitter account. They are different platforms, so treat them differently.</p> <p>Engage CustomersWith Social Media</p> <p>Josh ChilesCEO Engaged!</p> <p>StartEngaging.comStart Engaging on TwitterDont automate Facebook updates to your Twitter account. They are different platforms, so treat them differently.Share, share, and share some more. People like to have their conte...</p>