ENGAGE CUSTOMERS WITH SOCIAL MEDIA

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ENGAGE CUSTOMERS WITH SOCIAL MEDIA. Josh Chiles CEO Engaged!. Todays Engaging Agenda. Who is Josh Chiles Start Engaging on Facebook Statuses Start Engaging on Facebook Photos Increase Likes Facebook Advertising Increase Likes Facebook Landing Pages - PowerPoint PPT Presentation

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ENGAGE CUSTOMERSWITH SOCIAL MEDIA

Josh Chiles CEO Engaged!

Todays Engaging AgendaWho is Josh ChilesStart Engaging on Facebook StatusesStart Engaging on Facebook PhotosIncrease Likes Facebook AdvertisingIncrease Likes Facebook Landing PagesCreating Content for YouTubeStart Engaging on TwitterStart Engaging on Your BlogStart Engaging with QR Codes

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.com Who Is Josh Chiles

Passionate about Social MediaStarted using social media while working at Prince William MarinaFounded Engaged! to help businessesWrites blog posts for Boating IndustryTeaches social media classes for the National Marine Manufactures AssociationHas just created the most powerful social media management dashboard for business at StartEngaging.com

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on Facebook

by Posting Status Updates

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.com

Start Engaging on Facebook

by Posting Status UpdatesDont automate Twitter updates to your Facebook page. They are different platforms, so treat them differently.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on Facebook

by Posting Status UpdatesDont automate Twitter updates to your Facebook page. They are different platforms, so treat them differently.Reply to users comments and likes on your statuses. The more engagement, the more likely your post will make it to your community members News Feed. (EdgeRank)

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on Facebook

by Posting Status UpdatesDont automate Twitter updates to your Facebook page. They are different platforms, so treat them differently.Reply to users comments and likes on your statuses. The more engagement, the more likely your post will make it to your community members News Feed. (EdgeRank)Ask a hypothetical question. (Example: A family that rides together, ___ together.)

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on Facebook

by Posting Status UpdatesDont automate Twitter updates to your Facebook page. They are different platforms, so treat them differently.Reply to users comments and likes on your statuses. The more engagement, the more likely your post will make it to your community members News Feed. (EdgeRank)Ask a hypothetical question. (Example: A family that boats together, ___ together.)Share information about your company: news coverage, job openings, promotions, and milestones.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on Facebook

with Photos

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.com

Start Engaging on Facebook

with PhotosPost a mystery photo have people guess who the mystery person is, what the secret object is, or what the location is in the comments.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.com

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on Facebook

with Photos

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on Facebook

with PhotosPost a mystery photo have people guess who the mystery person is, what the secret object is, or what the location is in the comments.Post a photo and ask for a caption.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on Facebook

with Photos

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on Facebook

with PhotosPost a mystery photo have people guess who the mystery person is, what the secret object is, or what the location is in the comments.Post a photo and ask for a caption.Share pictures from a local meet-up, event, cruise or expo.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on Facebook

with Photos

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on Facebook

with PhotosPost a mystery photo have people guess who the mystery person is, what the secret object is, or what the location is in the comments.Post a photo and ask for a caption.Share pictures from a local meet-up, event, cruise or expo.Post pictures from a conference. Go ahead, youre at one now! (ProfitX)

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on Facebook

with Photos

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on Facebook

with PhotosPost a mystery photo have people guess who the mystery person is, what the secret object is, or what the location is in the comments.Post a photo and ask for a caption.Share pictures from a local meet-up, event, cruise or expo.Post pictures from a conference. (ProfitX)Post pictures of your inventory. Use the captions for descriptions.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on Facebook

with Photos

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on Facebook

with PhotosPost a mystery photo have people guess who the mystery person is, what the secret object is, or what the location is in the comments.Post a photo and ask for a caption.Share pictures from a local meet-up, event, cruise or expo.Post pictures from a conference. (ProfitX)Post pictures of your inventory. Use the captions for descriptions.Use the top photo strip of your Facebook page in a creative way.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on Facebook

with Photos

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comIncrease Facebook Likes

Facebook Advertising

The most targeted form of advertising

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comIncrease Facebook Likes

Facebook AdvertisingConnect with over 750 million potential customers or keep it super local

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comIncrease Facebook Likes

Facebook AdvertisingConnect with over 750 million potential customers or keep it super localChoose your audience by location, age, sex, collage, likes and interests

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comIncrease Facebook Likes

Facebook AdvertisingConnect with over 750 million potential customers or keep it super localChoose your audience by location, age, sex, collage, likes and interestsAds use both text and image

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comIncrease Facebook Likes

Facebook AdvertisingConnect with over 750 million potential customers or keep it super localChoose your audience by location, age, sex, collage, likes and interestsAds use both text and imagePromote your Facebook Page, website or event

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comIncrease Facebook Likes

Facebook AdvertisingConnect with over 750 million potential customers or keep it super localChoose your audience by location, age, sex, collage, likes and interestsAds use both text and imagePromote your Facebook Page, website or eventSet a daily budget youre comfortable with

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comIncrease Facebook Likes

Facebook AdvertisingConnect with over 750 million potential customers or keep it super localChoose your audience by location, age, sex, collage, likes and interestsAds use both text and imagePromote your Facebook Page, website or eventSet a daily budget youre comfortable withTest different ads to see which works best

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comIncrease Facebook Likes

Facebook AdvertisingConnect with over 750 million potential customers or keep it super localChoose your audience by location, age, sex, collage, likes and interestsAds use both text and imagePromote your Facebook Page, website or eventSet a daily budget youre comfortable withTest different ads to see which works bestChoose to pay only when people click (CPC) or see your ad (CPM)

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comIncrease Facebook Likes

Facebook AdvertisingWhat is the most important part of your Facebook ad?

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comYour Landing Page!

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comIncrease Facebook Likes

Landing PagesDont let your first time visitors land on your wall. Welcome them & ask for a like

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comIncrease Facebook Likes

Landing PagesDont let your first time visitors land on your wall. Welcome them & ask for a likeUse a reveal tab (Must Like your page before gaining access) Only on one page though

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comIncrease Facebook Likes

Landing PagesDont let your first time visitors land on your wall. Welcome them & ask for a likeUse a reveal tab (Must Like your page before gaining access) Only on one page thoughDifferent landing tab ideasWelcomeSweepstakes / ContestShopping CartDeals / Exclusive OffersPhoto ShowcaseDocument Download (maintenance form)

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comCreating Content for YouTube

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comCreating Content for YouTubeKeep it simple and short under 2 minutes

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comCreating Content for YouTubeKeep it simple and short under 2 minutesUse video or create a slideshow with photos

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comCreating Content for YouTubeKeep it simple and short under 2 minutesUse video or create a slideshowContent ideasNew, used and brokerage inventory walk around and features

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comCreating Content for YouTubeKeep it simple and short under 2 minutesUse video or create a slideshowContent ideasNew, used and brokerage inventory walk around and featuresEvents and Expos (set-up, during and after)

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comCreating Content for YouTubeKeep it simple and short under 2 minutesUse video or create a slideshowContent ideasNew, used and brokerage inventory walk around and featuresEvents and Expos (set-up, during and after)How-tos(safety gear, changing your oil)

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comCreating Content for YouTubeKeep it simple and short under 2 minutesUse video or create a slideshowContent ideasNew, used and brokerage inventory walk around and featuresEvents and Expos (set-up, during and after)How-tos(safety gear, changing your oil, etc.)Using pulp culture, create a spoof (Many have used the highly popular Super Bowl ad The Force with mini Darth Vader to create a spoof for many different industries)

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comBenefits of Using Twitter

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comBenefits of Using TwitterParticipating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comBenefits of Using TwitterParticipating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation.Building Brand Awareness

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comBenefits of Using TwitterParticipating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation.Building Brand AwarenessReach out and engage with your target audience.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comBenefits of Using TwitterParticipating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation.Building Brand AwarenessReach out and engage with your target audience.Online Reputation Management

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comBenefits of Using TwitterParticipating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation.Building Brand AwarenessReach out and engage with your target audience.Online Reputation ManagementPromote your blog, newsletter and events.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comBenefits of Using TwitterParticipating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation.Building Brand AwarenessReach out and engage with your target audience.Online Reputation ManagementPromote your blog, newsletter and events.Gaining Valuable Feedback

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comBenefits of Using TwitterParticipating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation.Building Brand AwarenessReach out and engage with your target audience.Online Reputation ManagementPromote your blog, newsletter and events.Gaining Valuable FeedbackSEO Boost - driving traffic to your website

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comBenefits of Using TwitterParticipating in Industry Conversations. Dealers, manufactures and consumers can be in the same conversation.Building Brand AwarenessReach out and engage with your target audience.Online Reputation ManagementPromote your blog, newsletter and events.Gaining Valuable FeedbackSEO Boost - driving traffic to your websiteReal time information

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on TwitterDont automate Facebook updates to your Twitter account. They are different platforms, so treat them differently.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on TwitterDont automate Facebook updates to your Twitter account. They are different platforms, so treat them differently.Share, share, and share some more. People like to have their content shared. But make sure its relevant.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on TwitterDont automate Facebook updates to your Twitter account. They are different platforms, so treat them differently.Share, share, and share some more. People like to have their content shared. But make sure its relevant.Share your newsletters, blog posts videos and pictures.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on TwitterDont automate Facebook updates to your Twitter account. They are different platforms, so treat them differently.Share, share, and share some more. People like to have their content shared. But make sure its relevant.Share your newsletters, blog posts videos and pictures.Monitor for mentions, retweets and hashtags (#ProfitX)

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on TwitterDont automate Facebook updates to your Twitter account. They are different platforms, so treat them differently.Share, share, and share some more. People like to have their content shared. But make sure its relevant.Share your newsletters, blog posts videos and pictures.Monitor for mentions, retweets and hashtags (#ProfitX)Live Tweet from events using a hashtag

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on TwitterDont automate Facebook updates to your Twitter account. They are different platforms, so treat them differently.Share, share, and share some more. People like to have their content shared. But make sure its relevant.Share your newsletters, blog posts videos and pictures.Monitor for mentions, retweets and hashtags (#ProfitX)Live Tweet from events using a hashtagUse keyword searches and Twitter lists to find great content.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comBenefits of Blogging

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comBenefits of BloggingNearly every customer who walks into your business has already seen your social media profiles and website.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comBenefits of BloggingNearly every customer who walks into your business has already seen your social media profiles and website.Blogging helps generate organic (free) search results.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comBenefits of BloggingNearly every customer who walks into your business has already seen your social media profiles and website.Blogging helps generate organic (free) search results.Blogging helps attract inbound links back to your website which increases your Search Engine Optimization (SEO).

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comBenefits of BloggingNearly every customer who walks into your business has already seen your social media profiles and website.Blogging helps generate organic (free) search results.Blogging helps attract inbound links back to your website which increases your Search Engine Optimization (SEO).Blogging positions yourself as the local industry leader and builds credibility.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on your BlogUse Tumblr or Wordpress as your blogging platform (free to set-up).

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on your BlogUse Tumblr or Wordpress as your blogging platform (free to set-up).Make sure your blog matches the theme of your website (branded).

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on your BlogUse Tumblr or Wordpress as your blogging platform (free to set-up).Make sure your blog matches the theme of your website (branded).Creating content?? what are the 5 most popular questions your customers ask? Now you have your first 5 blog posts.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on your BlogUse Tumblr or Wordpress as your blogging platform (free to set-up).Make sure your blog matches the theme of your website (branded).Creating content?? what are the 5 most popular questions your customers ask? Now you have your first 5 blog posts.Create tags for each blog post. Tags are topics from your post (ex. Bike brand, dealership name, city, Sport Bike) Tags help people discover your content.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engaging on your BlogUse Tumblr or Wordpress as your blogging platform (free to set-up).Make sure your blog matches the theme of your website (branded).Creating content?? what are the 5 most popular questions your customers ask? Now you have your first 5 blog posts.Create tags for each blog post. Tags are topics from your post (ex. Boat brand, dealership name, city, wakeboarding) Tags help people discover your content.Monitor for comments and interact.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comQR Codes

3 Important Tips

Our Website

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comBenefits of Using QR CodesQR Codes can be read anytime, anywhere with mobile phones.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comBenefits of Using QR CodesQR Codes can be read anytime, anywhere with mobile phones.QR Codes are easily shared from mobile phone to mobile phone and build community.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comBenefits of Using QR CodesQR Codes can be read anytime, anywhere with mobile phones.QR Codes are easily shared from mobile phone to mobile phone and build community.QR Codes bridge the gap between offline and online media.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comBenefits of Using QR CodesQR Codes can be read anytime, anywhere with mobile phones.QR Codes are easily shared from mobile phone to mobile phone and build community.QR Codes bridge the gap between offline and online media.QR Codes provide a clear call to action.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comBenefits of Using QR CodesQR Codes can be read anytime, anywhere with mobile phones.QR Codes are easily shared from mobile phone to mobile phone and build community.QR Codes bridge the gap between offline and online media.QR Codes provide a clear call to action.QR Codes contribute to your SEO.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comBenefits of Using QR CodesQR Codes can be read anytime, anywhere with mobile phones.QR Codes are easily shared from mobile phone to mobile phone and build community.QR Codes bridge the gap between offline and online media.QR Codes provide a clear call to action.QR Codes contribute to your SEO.QR Codes allow you to measure offline performance.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engagingwith QR CodesCreate QR Codes to link to inventory on your website. Place this on stock cards.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engagingwith QR CodesCreate QR Codes to link to inventory on your website. Place this on stock cards.Create QR Codes to link to the manufactures YouTube video of new inventory.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engagingwith QR CodesCreate QR Codes to link to inventory on your website. Place this on stock cards.Create QR Codes to link to the manufactures YouTube video of new inventory.Create QR Codes to link to your social media profiles. Add to business cards and fliers.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comStart Engagingwith QR CodesCreate QR Codes to link to inventory on your website. Place this on stock cards.Create QR Codes to link to the manufactures YouTube video of new inventory.Create QR Codes to link to your social media profiles. Add to business cards and fliers.Create QR Codes to link to how-to videos on YouTube. Add a QR Code near the ignition so when a customer scans it, it links to your YouTube video guide about maintenance.

Engage CustomersWith Social Media

Josh ChilesCEO Engaged!

StartEngaging.comThank you ;)If you have any questions, please feel free to contact me.

Email: Josh@StartEngaging.comTwitter: Twitter.com/StartEngagingFacebook: Facebook.com/StartEngagingPhone: 571-357-3121Website: StartEngaging.comEveryone receives a Risk-Free 14 Trialof our social media management dashboard.http://Dashboard.StartEngaging.com/Signup