INSIDE THIS ISSUE

United Health Group supports

Tobacco-Free Kids’ youth

tobacco prevention initiatives

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John Keightley,

Vice president of

Development shares thoughts

on commitment

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Meet YaYa alum, Shannon

Riggs

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Tobacco-Free Kids’

president, Matt Myers,

Featured in Book, Smoke

Damage

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Fighting Tobacco across the

Globe

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2011 annual Report,

Leadership by Design, Now

available Online!

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The Campaign for Tobacco-Free Kids and the United Health Foundation have announced a bold new partnership to help cut the youth smoking rate 25 percent by 2015. The collaboration, For Youth By Youth (FYBY), includes a three-year, $2.8 million grant which will support initiatives to reduce youth tobacco use and educate and empower youth as leaders in the fight against tobacco.

The FYBY program will support Kick Butts Day, Tobacco-Free Kids’ annual celebration of youth leadership and activism. The new partnership will significantly expand the number of Kick Butts Day events, reaching more than 100,000 more youth and millions

more through media coverage of events.

Through the FYBY program, Tobacco-Free Kids will recruit, train and assist student anti-tobacco advocates across the nation. These youth leaders will work with their peers to help achieve the goal of reducing the high school smoking rate from the current 19.5 percent to 15 percent by 2015.

Lastly, the collaboration will provide critical support to state tobacco prevention programs and help ensure they are using the most effective strategies.

“We are excited to begin this new partnership with United

Health Foundation and know that working together we can protect america’s kids from the dangers of tobacco,” said Matthew L. Myers, president of Tobacco-Free Kids. “This is a great opportunity to protect our nation’s youth and build on the success of Kick Butts Day. Working together, we will be able to reach hundreds of thousands of young people over the next three years and help them stay healthy and tobacco-free.”

every day, another 1,000 kids become regular smokers and one-third of them will die prematurely as a result.

Learn more about this and other initiatives at www.tobaccofreekids.org.

SLICING YOUTH SMOKING BY 25% United Health Foundation Awards Grant to support Kick Butts Day and other youth tobacco prevention initiatives

CaMpaiGN FOR TOBaCCO-FRee KiDS | 1400 eYe STReeT NW, SUiTe 1200, WaSHiNGTON, DC 20005 | WWW.TOBaCCOFReeKiDS.ORG

ENGAGEWINN ING SMarT. Sav ING L IvES .

A Publication by The Campaign for

Tobacco-Free Kids

www.tobaccofreekids.org

Edition 1, Issue3 November 2011

LeaderShip. by deSign.

advocating educating mobilizing supporting empowering giving

AnnuAl RepoRt FY 2011 April 1, 2010 – MArch 31, 2011

Nancy BrownChief executive Officeramerican Heart associationDallas, TX

Barrie FiskeTobacco Control advocateBoston, Ma

abigail MichaelsenNational Youth advocate of the YearNewport Beach, Ca

Michael MooreMike Moore Law Firm, LLCFlowood, MS

Matthew L. MyerspresidentCampaign for Tobacco-Free KidsWashington, DC

Jonah ShacknaiChairman and Chief executive OfficerMedicis pharmaceutical CorporationScottsdale, aZ

William D. Novelli (Board Chair)professor, McDonough School of BusinessGeorgetown UniversityWashington, DC

Christopher Conley (Finance Chair)Managing DirectorTricadia Municipal ManagementNew York, NY

Danny McGoldrick (Secretary)Vice president, ResearchCampaign for Tobacco-Free KidsWashington, DC

Lance armstrongLance armstrong Foundationaustin, TX

Leslie e. BainsManaging DirectorCiti private BankNew York, NY

Dileep G. Bal, M.D.District Health OfficerKauai District Health OfficeLihue, Kauai, Hi

John R. Seffrin, ph.D.Chief executive Officeramerican Cancer Societyatlanta, Ga

Todd SisitskypartnerTpG Capital, LpSan Francisco, Ca

Mark K. ShriverVice president and Managing Director of U.S. programsSave the ChildrenWashington, DC

David R. Smith, M.D.presidentSUNY Upstate Medical UniversitySyracuse, NY

CAMPAIGN FOR TOBACCO-FREE KIDS BOARD OF DIRECTORS

CaMpaiGN FOR TOBaCCO-FRee KiDS | 1400 eYe STReeT NW, SUiTe 1200, WaSHiNGTON, DC 20005 | WWW.TOBaCCOFReeKiDS.ORG