engage emea 2010 - rise of facebook

Rise of FacebookJustin Kistner, Sr. Mgr. of Social

Presenter: @justinkistner Hashtag: #wtengage

First media revolution


Growth of media


Growth of media

#1 online activity last 2 yearsFastest growth last 2 yearsFacebook is #1 in 111 of 131 countries


The Social Era


Shift from portals to social


Social media usage is exploding

•3 out of 4 Americans use social technology*

•2/3 of the global internet population visit social networks**

•Social Media has overtaken porn as the #1 activity on the Web***

•And, it’s growing at 3X the rate of the overall Internet**

* Forrester, The Growth Of Social Technology Adoption, 2008 **Nielsen, Global Faces & Networked Places, 2009***http://www.reuters.com/article/technologyNews/idUSSP31943720080916


Social media is #1


Social is the 3rd era of the web


The Rise of Facebook


Most visited website in the world


Facebook dominates time online


#1 referrer for news

vs

01/200

9

01/201

0

07/200

9Upstream visits to news and media from Google News and Facebook from Hitwise


¼ of all Internet users


Largest demographic: 35-54


Beyond a walled garden


Like button stats•Over 1 million sites use Like buttons•People who “like” articles click on 5.3X more links than they

average Facebook user and have 2.4X as many friends on average (310 vs. 130)

•Liking publishes to the newsfeed, adds to their profile, and is discoverable through searches

•Using faces on the like button increases CTR by 5-10X •Sites that placed the plugin on the front and content pages

received 2-10x more clicks per user than sites that placed the Activity Feed/Recommendations plugin only on the front page

•Over 70% of the top-performing sites have commenting enabled on the Like button

•Users who click Like are between 25-54 with the median of 34. Newspaper subscribers are an average of 51 and the largest group is 65+

•Users who click on the activity feed plugin generate 4X as many page views as the average user


Future of Facebook


Questions?

engage emea 2010 - rise of facebook

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