Integrating Social with BusinessJustin Kisnter, Sr. Mgr. of Social

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Marketing

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Marketers use media to drive sales

Fuel

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Traditional marketing

Ads

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Online marketing

Landing PagesAds

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Social Media Marketing

NewsfeedsAds

Apps

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NewsfeedsAds

Apps

Social Media Marketing

Two new tactics:Engagement and Earned Media

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Social Media Marketing

Engagement

NewsfeedsAds

Apps

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Social Media Marketing

Earned media

Engagement

NewsfeedsAds

Apps

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Social is part of your media mix

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Monitoring

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Tweetdeck

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Social Media Monitoring

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Social Monitoring Center

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All departments need monitoring

•Product•Engineering•Customer service•Sales•Etc.

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Customer Service

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User community

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Sales

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Monitoring for opportunities

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Integrations with CRM

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Internal Collaboration

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Social Business Software

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HR

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Recruiting and research

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Recruiting and research

Presenter: @justinkistner Hashtag: #wtengage

Questions?