engage for retail

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! What is engage ! · Flexible Hosting in the Cloud · Social media authentication · Real-time network monitoring · Cloud-based Ruckus SCG platform, geographically scaleable · Easy social or form based login with subsequent automatic reconnect · Designed, installed and supported · 24/7/365 U.S. based helpdesk support Benefits of engage ! · Allows login via social networks or a short form · Raises your social profile quickly with Likes and Follows · Captures customer data, including opted-in email addresses, age and gender · Provides a branded service, including login and landing pages · Hierarchical management and reporting from head office down to individual locations · Engage your customer in the social platform they prefer · Optimize your business operations · Elevate your user’s experience on your Wi-Fi network and in your store Right: Deep Blue’s engage! branded splash pages for both full sized browsers, tablets and mobile devices 4 3 4 2 How can engage! work for retailers? 4 1 John takes his wife Helen shopping, but quickly grows bored while she browses the ladies clothing department. He decides to check the baseball scores using the free Wi-Fi provided by the store. When John logs on, he uses his Facebook account to authenticate, allowing the retailer to gather valuable information such as his gender and age. This technology even pinpoints his exact location in the store and can trigger a personalized offer which will be sent directly to his phone. John is then satisfied because he's still been able to check the football scores and he's also got himself a great deal on a gift for Helen too! engage ! for Retail Wi-Fi powered customer insight and analytics from Deep Blue Communications with eShot engage ! TM Engage from Deep Blue uses social media, e-marketing, and location analytics to gain a higher level of engagement with your guests.

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Personalized oers: E-Shots Access to real-time marketing information means that retailers can personalize the oers and coupons sent out to customers in store. Oers can be sent out in real time (as the customer is physically browsing in store) or used as a way to incentivize the customer to return. For example, a clothing retailer could oer a discount on purchases made during a subsequent visit. Actionable insight from analytics Our reporting engine is like Google Analytics for your stores. Find out who is hopping, how long they are staying, how often they are returning, and details of their demographics. Raise your social media prole with automatic posting 50%+ of people choose to automatically post a message about your brand when logging on through their social media accounts. Retailers can customize posts according to the store and current oers. This is a powerful marketing tool, as each person's network of friends will then see the post.

TRANSCRIPT

Page 1: Engage for retail

!What is engage!

· Flexible Hosting in the Cloud

· Social media authentication

· Real-time network monitoring

· Cloud-based Ruckus SCG platform, geographically scaleable

· Easy social or form based login with subsequent automatic reconnect

· Designed, installed and supported

· 24/7/365 U.S. based helpdesk support

Bene�ts of engage!

· Allows login via social networks or a short form

· Raises your social pro�le quickly with Likes and Follows

· Captures customer data, including opted-in email addresses, age and gender

· Provides a branded service, including login and landing pages

· Hierarchical management and reporting from head o�ce down to individual locations

· Engage your customer in the social platform they prefer

· Optimize your business operations

· Elevate your user’s experience on your Wi-Fi network and in your store

Right: Deep Blue’s engage!

branded splash pages

for both full sized

browsers, tablets

and mobile devices

43

42

How can engage! work for retailers?41

John takes his wife Helen shopping, but quickly grows bored while she browses the ladies clothing department. He

decides to check the baseball scores using the free Wi-Fi provided by the store. When John logs on, he uses his

Facebook account to authenticate, allowing the retailer to gather valuable information such as his gender and age.

This technology even pinpoints his exact location in the store and can trigger a personalized o�er which will be sent

directly to his phone. John is then satis�ed because he's still been able to check the football scores and he's also got

himself a great deal on a gift for Helen too!

engage! for Retail

Wi-Fi powered customer insight and analyticsfrom Deep Blue Communications

with eShotengage!TM

Engage from Deep Blue uses social media, e-marketing, and location analytics to gain

a higher level of engagement with your guests.

Page 2: Engage for retail

! !4 How engage! can monetize your Wi-Fi network

Personalized o�ers: E-Shots

Access to real-time marketing information means that retailers can personalize the o�ers and coupons sent out

to customers in store. O�ers can be sent out in real time (as the customer is physically browsing in store) or used

as a way to incentivize the customer to return. For example, a clothing retailer could o�er a discount on

purchases made during a subsequent visit.

Actionable insight from analytics

Our reporting engine is like Google Analytics for your stores. Find out who is shopping, how long they are staying,

how often they are returning, and details of their demographics.

Raise your social media pro�le with automatic posting

50%+ of people choose to automatically post a message about your brand when logging on through their social

media accounts. Retailers can customize posts according to the store and current o�ers. This is a powerful

marketing tool, as each person's network of friends will then see the post.

Sponsored Wi-Fi

Brands can o�er their partners sponsorship of the Wi-Fi service, and/or advertising space on branded areas,

landing pages and in store or subsequent emails.

COMING SOON! In store footfall tracking

Location based services

We will soon include RSSI data to our system, allowing retailers to see the detail of people’s pathways through

the store, their entry and exit points. The insights gained from presence analytics mean that marketing

campaigns can be eve better targeted to your customers. For example, the position of sales displays can be

adjusted when a common pathway through the store is identi�ed.

Geo-fencing

By integrating store �oor plans to the system, we can heat map people’s movement and even draw ‘fences’

around speci�c areas, allowing you to trigger marketing messages. For example, geo-fencing would inform the

retailer of a person’s ‘dwell time’ in the ladies clothing department. That person could then receive an o�er for

accessories or be noti�ed about an upcoming sale.

Loyalty card customers

Ask customers to add in their card number for additional o�ers, allowing you to tie in online data with in store

data even further, providing tailored bene�ts to your customers.

Deep Blue Communications7 Century Hill Drive • Latham, NY 12110

www.deepbluecommunications.comToll Free: 800-622-0396

A product of

Wi-Fi powered customer insight and analyticsfrom Deep Blue Communications

with eShotengage!TM