Engage for retail

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Post on 25-Dec-2014

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Personalized oers: E-Shots Access to real-time marketing information means that retailers can personalize the oers and coupons sent out to customers in store. Oers can be sent out in real time (as the customer is physically browsing in store) or used as a way to incentivize the customer to return. For example, a clothing retailer could oer a discount on purchases made during a subsequent visit. Actionable insight from analytics Our reporting engine is like Google Analytics for your stores. Find out who is hopping, how long they are staying, how often they are returning, and details of their demographics. Raise your social media prole with automatic posting 50%+ of people choose to automatically post a message about your brand when logging on through their social media accounts. Retailers can customize posts according to the store and current oers. This is a powerful marketing tool, as each person's network of friends will then see the post.

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<ul><li> 1. engage!TM with eShot ! What is engage! How can engage! work for retailers? 4 Flexible Hosting in the Cloud Social media authentication Real-time network monitoring Cloud-based Ruckus SCG platform, geographically scaleable Easy social or form based login with subsequent automatic reconnect Designed, installed and supported 24/7/365 U.S. based helpdesk support Benets of engage! Engage your customer in the social platform they prefer Optimize your business operations Elevate your users experience on your Wi-Fi network and in your store Allows login via social networks or a short form Raises your social prole quickly with Likes and Follows Captures customer data, including opted-in email addresses, age and gender Provides a branded service, including login and landing pages Hierarchical management and reporting from head oce down to individual locations Right: Deep Blues engage! branded splash pages for both full sized browsers, tablets and mobile devices 1 4 2 4 3 John takes his wife Helen shopping, but quickly grows bored while she browses the ladies clothing department. He decides to check the baseball scores using the free Wi-Fi provided by the store. When John logs on, he uses his Facebook account to authenticate, allowing the retailer to gather valuable information such as his gender and age. This technology even pinpoints his exact location in the store and can trigger a personalized oer which will be sent directly to his phone. John is then satised because he's still been able to check the football scores and he's also got himself a great deal on a gift for Helen too! engage! for Retail Wi-Fi powered customer insight and analytics from Deep Blue Communications Engage from Deep Blue uses social media, e-marketing, and location analytics to gain a higher level of engagement with your guests. </li> <li> 2. 4 How engage! can monetize your Wi-Fi network Personalized oers: E-Shots Access to real-time marketing information means that retailers can personalize the oers and coupons sent out to customers in store. Oers can be sent out in real time (as the customer is physically browsing in store) or used as a way to incentivize the customer to return. For example, a clothing retailer could oer a discount on purchases made during a subsequent visit. ! Actionable insight from analytics Our reporting engine is like Google Analytics for your stores. Find out who is shopping, how long they are staying, how often they are returning, and details of their demographics. Raise your social media prole with 50%+ of people choose to automatically ! automatic posting post a message about your brand when logging on through their social media accounts. Retailers can customize posts according to the store and current oers. This is a powerful marketing tool, as each person's network of friends will then see the post. Sponsored Wi-Fi Brands can oer their partners sponsorship of the Wi-Fi service, and/or advertising space on branded areas, landing pages and in store or subsequent emails. COMING SOON! In store footfall tracking Location based services We will soon include RSSI data to our system, allowing retailers to see the detail of peoples pathways through the store, their entry and exit points. The insights gained from presence analytics mean that marketing campaigns can be eve better targeted to your customers. For example, the position of sales displays can be adjusted when a common pathway through the store is identied. Geo-fencing By integrating store oor plans to the system, we can heat map peoples movement and even draw fences around specic areas, allowing you to trigger marketing messages. For example, geo-fencing would inform the retailer of a persons dwell time in the ladies clothing department. That person could then receive an oer for accessories or be notied about an upcoming sale. Loyalty card customers Ask customers to add in their card number for additional oers, allowing you to tie in online data with in store data even further, providing tailored benets to your customers. engage!TM Deep Blue Communications with eShot 7 Century Hill Drive Latham, NY 12110 www.deepbluecommunications.com Toll Free: 800-622-0396 A product of Wi-Fi powered customer insight and analytics from Deep Blue Communications </li> </ul>