engage! like-able social media
DESCRIPTION
Intro to socTRANSCRIPT
Engage! "Like"-able
Social Media
Presented by Miriam BrosseauAssociate Director of Network Initiatives
The Jewish Education Project, Darim Online
About Millennials
•Technology is the norm (easier, greener, faster) - it is an extension of who they are o83% on social media; 51%
smartphone ownerso"Use of tech" is #1 self-defined
generational characteristic•Customization is expected
(aesthetics, experiences)•Tend to "default to public"
http://pewresearch.org/millennials/
Social Media = A way (medium) to get to people (social)
(Relational,2-way -- Not a Bulletin Board)
- 90% People, 10% Technology -
scan me to watch highlights from the twitter town hall
The Circle of Social Media
Listen and Learn
EngageMeasure/Adapt
Why Engagement MattersFacebook's EdgeRank:
The more a "social object" is engaged, the more likely it is to be engaged.
scan me for more about edgerank
Engagement starts on the inside...
1. Who Are You? Social Media Principle:TransparencyJewish Guiding Value: Hineini
Why it is engaging: This is how you present yourself and say "here I am." Transparency breeds trust, which is key to any community.
Example: Jewish Futureshttp://www.jesna.org/jewishfutures/conference
How can we engage more transparently?
Fostering Transparency
Note: Take transparency one step at a timeBe cognizant of privacy/legal issues.
From Charlene Li's "Open Leadership": how big is your sandbox?
•Tell the story of the process, not just the product
•Share data•Admit mistakes - people (and
social media) are forgiving!•Celebrate success and give
credit where credit is due•What else?
2. How do you interact?Social Media Value: AuthenticityJewish Guiding Value: Tocho K'varo
Why it is a "gateway to engagement": When your interactions reflect on the outside what you are made of on the inside, you welcome others into your world and set the stage to let them to welcome you into theirs.
Example: The Pardes Institute Facebook Pagehttp://www.facebook.com/pardesinstitute
How can we engage more authentically?
scan me for more on tocho k'varo
Show, Don't Tell, Who You Are
•Topics and Ideas: if you care, share!•Language: tone, style, vocabulary (in-speak), etc.•Pictures and Video: connect faces and names, humanize•Share a story in moments•Other ways?
Your interactions should reflect and reinforce the values and personality of the organization.
3. To what end?Social Media Value: Intention, Goal-settingJewish Guiding Value: Kavanah
Why it is a "gateway to engagement": When each interaction builds towards a collective goal and reflects and intention, your community will sense the momentum and may join you in your efforts.
How can we engage with more intention?
Set Your Vision
•Set short and long-term goalsoBoth quantitative and qualitativeoReference your org's vision/mission statement
•Define your target audience•Focus, and involve other key players - "Do what you do best,
and network the rest."•Look at the system - no medium exists in a vaccuum •What else?
scan me to see more from tbs
Authenticity
Transparency
Intention
Questions? Comments? Ideas?
Thanks, keep in touch, and have fun!
Miriam [email protected]
@miriamjayne