engage nyc 2015: shannon truax, icrossing
TRANSCRIPT
Engage NYC 2015
@iCrossing@ShannonTruax
A P O W E R F U L A D V A N TA G E
The only digitally native agency inside a global content, media and entertainment empire.
@iCrossing@Shannon-Truax
Today’s world is a world…
@iCrossing@Shannon-Truax
Of choice.Many options, and too little time
@iCrossing@Shannon-Truax
Of opt-in.Attention is the hottest commodity
@iCrossing@Shannon-Truax
Of mobile.Attention is the hottest commodity
@iCrossing@Shannon-Truax
Of social networks.Consumer reach greater than brands’
@iCrossing@Shannon-Truax
Of greater mission.Values trump commercial proposition
@iCrossing@Shannon-Truax
Weunleashpotential.
Consumers lead.
Brands follow.@iCrossing@Shannon-Truax
2B C@iCrossing@Shannon-Truax
2BC@iCrossing@Shannon-Truax
Consumers expect rewarding, personalized experiences
@iCrossing@Shannon-Truax
Brands expect social to drive business value
@iCrossing@Shannon-Truax
So how do you develop social programs that deliver real business results?
@iCrossing@Shannon-Truax
STRATEGY CONTENT LISTENING/RE-SPONSE AMPLIFICATION
PAID MEASUREMENT REAL TIME LIVE EVENTS@iCrossing@Shannon-Truax
THANK YOU!
@iCrossing@Shannon-Truax