engage with our digital community - charlotte crossley
TRANSCRIPT
Connect : Communicate : Collaborate : Create
www.bsp-a.com
Engaging with our digital community
Connect : Communicate : Collaborate : Create
www.bsp-a.com
The third oldest science park in the UK
Owned Birmingham City Council
On 14 acre site urban locationand …..
create a science park fit for 2020
a 21st Century environment for Birmingham’s future entrepreneurs
Connect : Communicate : Collaborate : Create
www.bsp-a.com
New library of Birmingham (22min)
ICC (23min)
Council House (18min)
B. New Street (15min)
Bull Ring (15min)
B. Metropolitan College (10min)
HS2 location (15min)
Millennium Point (10min)
New BCU Campus (10min)
B. Ormiston Academy (10min)
Aston Uni (2min)
Aston Engineering
(UTC)(1min)
Aston Expressway
Connect : Communicate : Collaborate : Create
www.bsp-a.com
Faraday Wharf Innovation Centre
Connect : Communicate : Collaborate : Create
www.bsp-a.com
Faraday Wharf Innovation CentreTenants
Connect : Communicate : Collaborate : Create
www.bsp-a.com
Changing face of work
Connect : Communicate : Collaborate : Create
www.bsp-a.com
A GLOBAL TECHNOPOLE
www.bsp-a.com
Connect : Communicate : Collaborate : Create
www.bsp-a.com
Digital Plaza Master PlanA Digital Innovation Campus
Faraday Wharf iCentrum Digital PlazaBirmingham
Connect : Communicate : Collaborate : Create
www.bsp-a.com
It is not about the place
It is about the state of the communities associated with the place
Connect : Communicate : Collaborate : Create
www.bsp-a.com
Economies based on connections not geographies
Connect : Communicate : Collaborate : Create
www.bsp-a.com
During 2010, Latitudeº asked 201 children around the world, ages 12 and under, [the Millennials] to draw a picture of something they’d like their computers or
the Internet to do differently
“Kids today don’t neatly divide “online” from “offline” For them, technology is no longer something that mediates
experience, … [it] pervades it
the Millennials see a device as merely an extension of themselves
Connect : Communicate : Collaborate : Create
www.bsp-a.com
Connect : Communicate : Collaborate : Create
www.bsp-a.com
Tools for the job
Fast changing marketplace
• WordPress
• Eventbrite
• Campaign monitor
• E-newsletters
• Online advertising, rather than print
• For us… not attempting to engage on Facebook
Connect : Communicate : Collaborate : Create
www.bsp-a.com
Engaging with our external community:
• One press announcement per week – crucial ‘content’
• 80 events per year, administered through Eventbrite
• @bhamscipark (1,372 followers): - Announcements and links to news pieces - Promote our events… and tweeting during the events (twitterfall) - RT’s, #FF’s, and engage in conversations
• LinkedIn Group
• Monthly e-newsletter (HTML designed corporate template)
Connect : Communicate : Collaborate : Create
www.bsp-a.com
Engaging with our tenants:
• @BSPAoffers – soup of the day etc!
• We promote tenant news announcements to ensure the exposure for the Park is maximised
• Weekly tenant e-bulletin
• Monthly (detailed) tenant e-newsletter
• Offline… monthly quiz night, Christmas parties, charity initiatives
Connect : Communicate : Collaborate : Create
www.bsp-a.com
Keys to success:
Regularity – maintaining momentum
Consistent tone of voice
Monitor Twitter follower and Campaign Monitor stats (update with new Eventbrite sign-ups)
Choose best mediums
Connect : Communicate : Collaborate : Create
www.bsp-a.com
a new dawnbuilding on a 30 year legacy, we are creating a new geography
focussed on the digital community
real-estate meeting the needs of future entrepreneurs
a nucleating point for the digital/smart city agenda
@bhamscipark@lottiecrossley