Engage Your Ambassadors For #GivingTuesday

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<ul><li><p>Engage Your Ambassadors November 5, 2015</p></li><li><p>@Razoo Razoo Giving</p><p>Tweet about todays webinar #RazooGT15</p></li><li><p>#RazooGT15</p><p>Webinar ID# 110-712-571</p><p>#GivingTuesday Strategy for Fundraisers and Ambassadors</p><p>Collapse your sidebar</p><p>Type questions</p><p>Change audio</p></li><li><p>#RazooGT15</p><p>Ned Baker Director of Engagement ned@razoo.com</p></li><li><p> Our #GivingTuesday Event Engage Your Ambassadors Wrap-Up and Q&amp;A</p><p>Todays Agenda</p><p>#RazooGT15</p></li><li><p>A 24-Hour Giving Day on December 1, 2015 </p><p>from Midnight ET to Midnight PT</p></li><li><p>A Giving Day on Razoo24 hours of online fundraising </p><p>that unites communities and causes through common goals and friendly competition.</p><p>#RazooGT15</p></li><li><p>Why a Giving Day?</p><p>AcquireNew </p><p>Donors</p><p>Engage Your </p><p>Supporters</p><p>Boost End-of-Year </p><p>Giving</p><p>Prizes and </p><p>Incentives</p><p>#RazooGT15</p><p>Details coming soon!</p></li><li><p>Engage Your Ambassadors</p></li><li><p>An ambassador is a person in your network who can take your mission into the community. </p><p>Ambassadors love what you do and love telling your story. Let them do the legwork of increasing </p><p>the reach of your campaign.</p><p>#RazooGT15</p></li><li><p>Who is an Ambassador?</p><p>Board Members Active Supporters Influencers</p><p>#RazooGT15</p></li><li><p>Who is an Ambassador?</p><p>#RazooGT15</p><p>Board Members</p><p> Already your most committed and invested supporters </p><p> Invite them to get their hands dirty and help with your campaign </p><p> Board members are also great resources to connect you with other ambassadors in the community</p></li><li><p>Who is an Ambassador?</p><p>#RazooGT15</p><p>Active Supporters</p><p> Major and sustaining donors </p><p> Super activists </p><p> Volunteers </p><p> Anyone who is involved with your organization that you think might be willing to take on some outreach responsibility</p></li><li><p>Who is an Ambassador?</p><p>#RazooGT15</p><p>Influencers</p><p> News Reporters </p><p> Local Celebrities </p><p> Bloggers </p><p> People with strong social media following </p><p> Anyone in your community (or beyond) that has a powerful voice</p></li><li><p>Your ambassadors already love you. </p><p>Make this an exciting invitation for them to get involved in a new way and be a part of the world-</p><p>changing work that they already support.</p><p>#RazooGT15</p></li><li><p>Jobs for Ambassadors</p><p>Fundraisers Matching Grants Spread the Word</p><p>#RazooGT15</p></li><li><p>Jobs for Ambassadors</p><p>#RazooGT15</p><p>Fundraising</p><p> This is what crowdfunding is all about. </p><p> Ambassadors can create their own #GivingTuesday fundraising pages with their own story. </p><p> Their network becomes your network, and you reach an entire new community of donors.</p></li><li><p>Jobs for Ambassadors</p><p>Fundraiser Name</p><p>Image/Video Gallery</p><p>Social Sharing</p><p>Their Personal Story</p><p>Admin Panel</p><p>#RazooGT15</p><p>Fundraising</p><p>Donation Levels</p></li><li><p>Jobs for Ambassadors</p><p>#RazooGT15</p><p>Fundraising</p><p> Identifying Fundraising Ambassadors </p><p> Well-connected (both online and offline) </p><p> Willing to share the story of how your organization has become part of their life </p><p> Tech Savvy</p></li><li><p>Jobs for Ambassadors</p><p>#RazooGT15</p><p>Fundraising</p><p> Getting Fundraisers Started </p><p> Extend an official invitation in the most personal way possible </p><p> Train them on how to start a Razoo page on #GivingTuesday </p><p> Provide them with logos, tools, and text ideas to help them fill out their page</p></li><li><p>Jobs for Ambassadors</p><p>#RazooGT15</p><p>Fundraising</p><p> Keeping Ambassadors Engaged </p><p> Check-in on a regular basis to see their progress and how you can help </p><p> Introduce your ambassadors to your community through social media or newsletter shout-outs </p><p> Thank them constantly</p></li><li><p>Jobs for Ambassadors</p><p>#RazooGT15</p><p>Fundraising Case Study: Karam Foundation</p><p> Leadership identified the most well-connected members of their foundations online community </p><p> Split them into regional teams </p><p> Everyone was connected on social media and in constant communication </p><p> Raised $92,000 in 2014 from 41 countries and 46 US states</p></li><li><p>Jobs for Ambassadors</p><p>#RazooGT15</p><p>Matching Grants</p><p> Matching grants provide an easy road to participation for ambassadors without the time to fundraise. </p><p> Ambassadors can provide a single match or a pooled match and know that their gift is now incentivizing other donors. </p><p> They can send news of their match to their own network, too.</p></li><li><p>Jobs for Ambassadors</p><p>#RazooGT15</p><p>Matching Grants</p><p> Identifying Grant Ambassadors </p><p> Major or Sustaining Donors that have contributed to your organization long-term </p><p> Individuals who might have connections to local businesses or banks. </p><p> Remember, you can pool smaller donations into one big pool by asking multiple grant ambassadors.</p></li><li><p>Jobs for Ambassadors</p><p>#RazooGT15</p><p>Matching Grants</p><p> Communicate the Matching Grant </p><p> Grants are used to incentivize, so make an announcement through email and social media. </p><p> Put your Matching Grant on your Razoo page so donors know its available. </p><p> Invite your grantors to communicate to their network as much as they are willing.</p></li><li><p>Jobs for Ambassadors</p><p>#RazooGT15</p><p>Grant Case Study: Womens Foundation of CA</p><p> Extended an invitation to a targeted list of former board members, former CEOs, and former fellows of their program </p><p> A new opportunity to involve a very passionate sector of their network </p><p> Secured a $14,000 Matching Grant pool from 14 donors during #GivingTuesday 2014</p></li><li><p>Jobs for Ambassadors</p><p>#RazooGT15</p><p>Spread the Word</p><p> Some ambassadors really love to tell your story. Let them! </p><p> Influencers can spread the word of your campaign far beyond your email list and immediate circle of supporters. </p><p> Have them drive traffic directly to your organizations #GivingTuesday page.</p></li><li><p>Jobs for Ambassadors</p><p>#RazooGT15</p><p>Spread the Word</p><p> Identify Word Spreader Ambassadors </p><p> Individuals with a media presence </p><p> Individuals with a public presence (local politics, business leaders, school administrators) </p><p> No-fear individuals who will help grassroots market the campaign </p><p> Individuals that are highly active on social media</p></li><li><p>Jobs for Ambassadors</p><p>#RazooGT15</p><p>Spread the Word</p><p> Getting Word Spreaders Started </p><p> Extend an official invitation in the most personal way possible </p><p> Train them on the basics of the campaign and how people can easily donate. </p><p> Provide them with talking points and resources to help them spread the word.</p></li><li><p>Jobs for Ambassadors</p><p>#RazooGT15</p><p>Spread the Word</p><p> Keeping Word Spreaders Engaged </p><p> Check-in on a regular basis to see who theyre reaching and how theyre doing it </p><p> Provide them with needed information </p><p> Encourage them to try to engage other types of people in the community</p></li><li><p>Engage Your Ambassadors</p><p>Identify Ambassadors</p><p>1</p><p>Comb through your network and learn more about your supporters. </p><p>Select those who are very involved or very connected </p><p>in your community. </p><p>Invite Ambassadors</p><p>2</p><p>Make a specific ask to your ambassadors (e.g. fundraising, </p><p>promotion, grants). Thank them for their existing support </p><p>and invite them to take it to the next level. </p><p>Thank Ambassadors</p><p>3</p><p>Your ambassadors are doing important work for you. Thank them privately </p><p>(in an email) and publicly (on social media or newsletter) </p><p>when appropriate. </p><p>in 1-2-3</p></li><li><p>Good Luck on #GivingTuesday!</p><p>and if you havent registered yet givingtuesday.razoo.com</p><p>http://givingtuesday.razoo.com</p></li><li><p>Upcoming Events</p><p>Prize Details#GivingTuesday on Razoo: Prizes and Strategy </p><p>Thursday, Nov. 12th 2:00 - 2:30pm ET </p><p>Youre already registered!</p><p>Creative TrainingGet Creative for #GivingTuesday </p><p>Tuesday, Nov. 10th 2:00 - 2:45pm ET </p><p>Youre already registered!</p></li><li><p> Got questions? support@razoo.comJoin us at givingtuesday.razoo.com</p></li></ul>