engage your ambassadors for #givingtuesday

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  • Engage Your Ambassadors November 5, 2015

  • @Razoo Razoo Giving

    Tweet about todays webinar #RazooGT15

  • #RazooGT15

    Webinar ID# 110-712-571

    #GivingTuesday Strategy for Fundraisers and Ambassadors

    Collapse your sidebar

    Type questions

    Change audio

  • #RazooGT15

    Ned Baker Director of Engagement ned@razoo.com

  • Our #GivingTuesday Event Engage Your Ambassadors Wrap-Up and Q&A

    Todays Agenda

    #RazooGT15

  • A 24-Hour Giving Day on December 1, 2015

    from Midnight ET to Midnight PT

  • A Giving Day on Razoo24 hours of online fundraising

    that unites communities and causes through common goals and friendly competition.

    #RazooGT15

  • Why a Giving Day?

    AcquireNew

    Donors

    Engage Your

    Supporters

    Boost End-of-Year

    Giving

    Prizes and

    Incentives

    #RazooGT15

    Details coming soon!

  • Engage Your Ambassadors

  • An ambassador is a person in your network who can take your mission into the community.

    Ambassadors love what you do and love telling your story. Let them do the legwork of increasing

    the reach of your campaign.

    #RazooGT15

  • Who is an Ambassador?

    Board Members Active Supporters Influencers

    #RazooGT15

  • Who is an Ambassador?

    #RazooGT15

    Board Members

    Already your most committed and invested supporters

    Invite them to get their hands dirty and help with your campaign

    Board members are also great resources to connect you with other ambassadors in the community

  • Who is an Ambassador?

    #RazooGT15

    Active Supporters

    Major and sustaining donors

    Super activists

    Volunteers

    Anyone who is involved with your organization that you think might be willing to take on some outreach responsibility

  • Who is an Ambassador?

    #RazooGT15

    Influencers

    News Reporters

    Local Celebrities

    Bloggers

    People with strong social media following

    Anyone in your community (or beyond) that has a powerful voice

  • Your ambassadors already love you.

    Make this an exciting invitation for them to get involved in a new way and be a part of the world-

    changing work that they already support.

    #RazooGT15

  • Jobs for Ambassadors

    Fundraisers Matching Grants Spread the Word

    #RazooGT15

  • Jobs for Ambassadors

    #RazooGT15

    Fundraising

    This is what crowdfunding is all about.

    Ambassadors can create their own #GivingTuesday fundraising pages with their own story.

    Their network becomes your network, and you reach an entire new community of donors.

  • Jobs for Ambassadors

    Fundraiser Name

    Image/Video Gallery

    Social Sharing

    Their Personal Story

    Admin Panel

    #RazooGT15

    Fundraising

    Donation Levels

  • Jobs for Ambassadors

    #RazooGT15

    Fundraising

    Identifying Fundraising Ambassadors

    Well-connected (both online and offline)

    Willing to share the story of how your organization has become part of their life

    Tech Savvy

  • Jobs for Ambassadors

    #RazooGT15

    Fundraising

    Getting Fundraisers Started

    Extend an official invitation in the most personal way possible

    Train them on how to start a Razoo page on #GivingTuesday

    Provide them with logos, tools, and text ideas to help them fill out their page

  • Jobs for Ambassadors

    #RazooGT15

    Fundraising

    Keeping Ambassadors Engaged

    Check-in on a regular basis to see their progress and how you can help

    Introduce your ambassadors to your community through social media or newsletter shout-outs

    Thank them constantly

  • Jobs for Ambassadors

    #RazooGT15

    Fundraising Case Study: Karam Foundation

    Leadership identified the most well-connected members of their foundations online community

    Split them into regional teams

    Everyone was connected on social media and in constant communication

    Raised $92,000 in 2014 from 41 countries and 46 US states

  • Jobs for Ambassadors

    #RazooGT15

    Matching Grants

    Matching grants provide an easy road to participation for ambassadors without the time to fundraise.

    Ambassadors can provide a single match or a pooled match and know that their gift is now incentivizing other donors.

    They can send news of their match to their own network, too.

  • Jobs for Ambassadors

    #RazooGT15

    Matching Grants

    Identifying Grant Ambassadors

    Major or Sustaining Donors that have contributed to your organization long-term

    Individuals who might have connections to local businesses or banks.

    Remember, you can pool smaller donations into one big pool by asking multiple grant ambassadors.

  • Jobs for Ambassadors

    #RazooGT15

    Matching Grants

    Communicate the Matching Grant

    Grants are used to incentivize, so make an announcement through email and social media.

    Put your Matching Grant on your Razoo page so donors know its available.

    Invite your grantors to communicate to their network as much as they are willing.

  • Jobs for Ambassadors

    #RazooGT15

    Grant Case Study: Womens Foundation of CA

    Extended an invitation to a targeted list of former board members, former CEOs, and former fellows of their program

    A new opportunity to involve a very passionate sector of their network

    Secured a $14,000 Matching Grant pool from 14 donors during #GivingTuesday 2014

  • Jobs for Ambassadors

    #RazooGT15

    Spread the Word

    Some ambassadors really love to tell your story. Let them!

    Influencers can spread the word of your campaign far beyond your email list and immediate circle of supporters.

    Have them drive traffic directly to your organizations #GivingTuesday page.

  • Jobs for Ambassadors

    #RazooGT15

    Spread the Word

    Identify Word Spreader Ambassadors

    Individuals with a media presence

    Individuals with a public presence (local politics, business leaders, school administrators)

    No-fear individuals who will help grassroots market the campaign

    Individuals that are highly active on social media

  • Jobs for Ambassadors

    #RazooGT15

    Spread the Word

    Getting Word Spreaders Started

    Extend an official invitation in the most personal way possible

    Train them on the basics of the campaign and how people can easily donate.

    Provide them with talking points and resources to help them spread the word.

  • Jobs for Ambassadors

    #RazooGT15

    Spread the Word

    Keeping Word Spreaders Engaged

    Check-in on a regular basis to see who theyre reaching and how theyre doing it

    Provide them with needed information

    Encourage them to try to engage other types of people in the community

  • Engage Your Ambassadors

    Identify Ambassadors

    1

    Comb through your network and learn more about your supporters.

    Select those who are very involved or very connected

    in your community.

    Invite Ambassadors

    2

    Make a specific ask to your ambassadors (e.g. fundraising,

    promotion, grants). Thank them for their existing support

    and invite them to take it to the next level.

    Thank Ambassadors

    3

    Your ambassadors are doing important work for you. Thank them privately

    (in an email) and publicly (on social media or newsletter)

    when appropriate.

    in 1-2-3

  • Good Luck on #GivingTuesday!

    and if you havent registered yet givingtuesday.razoo.com

    http://givingtuesday.razoo.com

  • Upcoming Events

    Prize Details#GivingTuesday on Razoo: Prizes and Strategy

    Thursday, Nov. 12th 2:00 - 2:30pm ET

    Youre already registered!

    Creative TrainingGet Creative for #GivingTuesday

    Tuesday, Nov. 10th 2:00 - 2:45pm ET

    Youre already registered!

  • Got questions? support@razoo.comJoin us at givingtuesday.razoo.com