Engage your audience Eduweb14

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<ul><li> 1. Office of Communications Engage Disagree, ask, comment, heckle: @mhames linkedin.com/in/matthames Join the Conversation: #eduweb14 </li></ul> <p> 2. #thisiswhereIwork About me 3. #InAllSeasons I am not the social media guy 4. Office of Communications We like the number 13 at Colgate #AlumniSubmitted13 5. Office of Communications Alumni like the number 13 #TheyReallyLike13 6. Office of Communications On 12/13/13, Colgate raised $5.1 million from almost 6,000 individual donors. 7. Office of Communications 13 reasons why it happened 8. #1: look to the stars 9. Colgate.edu Facebook LinkedIn Twitter YouTube Delicious Google+ Livestream Pinterest Flickr #PlusTheNextShinyThing 10. Colgate.edu Facebook LinkedIn Twitter YouTube Delicious Google+ Livestream Pinterest Flickr 11. Office of Communications Platform Fans % alumni Monthly Reach Facebook 15,013 40% 160.7K Twitter 12,700 6% 263.9K Linkedin University page 22,406 89% 50.9K LinkedIn alumni group 7,327 98% ?? Google+ 1,339 9% 6.2K (+ SERP) YouTube 1,118 ? 12.3K Pinterest 544 ? 20.1K The vanity metrics 12. The metrics Dont want to make these public. 13. Office of Communications #2: draw funnels 14. Office of Communications Students website Admissions funnel Alumni engagement Socialmedia News calendar Printmaterials Emailoutreach Cool marketing to prospective students Cool marketing to alumni #mulletmarketing 15. Office of Communications And maybe none of something. #3: fight for one of everything 16. Office of Communications 17. Office of Communications 18. Office of Communications #Lotsofhittingthings #4: Plan for a behavior 19. Office of Communications #5: dont create 20. Office of Communications #6: assume people dont care 21. Office of Communications #7: engage internally 22. Office of Communications #RaderinNYC 23. Office of Communications #8: love your data 24. Office of Communications #9: embrace the nudge 25. Office of Communications This is a nudge 26. Office of Communications #10: Train your audience 27. Office of Communications 28. Office of Communications 29. Office of Communications #11: invent digital events 30. Office of Communications Colgate Day 31. Office of Communications Colgate Day is a made up digital event. 32. Office of Communications We set our sites higher 33. Office of Communications #12: give up your channels 34. Office of Communications We made the first goal by around 11:13am 35. Office of Communications 36. Office of Communications 37. Office of Communications 38. Office of Communications 39. Office of Communications 40. Office of Communications 41. Office of Communications 42. Office of Communications #BetterOffDeadSkiSlope 43. Office of Communications #Engagement=fans 44. Office of Communications #TheGoodOldDays 45. Office of Communications #Haditupat2pm 46. Office of Communications #StillWatching 47. Office of Communications 48. Office of Communications 49. Office of Communications #13: Experiment. 50. Office of Communications 51. Office of Communications 52. Office of Communications 85K engaged 53. Office of Communications #PhotosbyAndyDaddio Questions ? @mhames linkedin.com/in/matthames Rate my presentation: www.eduwebspeakersurvey.com (mobile, tablet or laptop) </p>