engage your audience

in context

Why Ola?

★ Large transactional user base

★ High level of targeting

★ Max impact per impression

★ Deeply engaged users

Engage millions of paying users

• India’s biggest cab aggregator; now expanding internationally

• Ola Play: in-car entertainment with undivided attention

• Ola Money: eWallet, Financial services, Driver Partner products, credit

• Reach millions of Ola users & co-passengers with digital Ads

120+ 50 M 18+ M 1 M

driverscustomerscities rides/month

150 M

road users

With superior customer targeting

in context

time of day location cab-type income level gender

devices &

platformsuser mobile tablet in Ola cabiOS android

custom

cohorts frequent fliers

premium apartments

outstation travelers

college students

working professionals

Ola = MAX impact/impression

undivided user attention

5X bigger impressions

10X ROI than other channels

Ad formats ensure that ads

are shown to users when they

are completely engaged with

platform

Ad sizes in user mobile &

Play device are 3X - 5X

bigger than comparable ads

on other platforms

Ad performance on Ola

platform is 4X - 10X that of

the avg. performance seen

on other platforms

premium / paying users

Ads on Ola platform are seen

by paying users who are

usually working or can afford

to spend more

only genuine impressions

Ola Ad platform reports only

genuine impressions which is

50% more than other ad

platforms

Better brand & ad recall

Ola shows 10X fewer ads /

hour than other platform

which makes ad/brand recall

better in audience

Rich in-cab entertainment = deeply engaged users

Live channels

35

50+

music videos

700+

mins. video

90,000+movies

mins. audio

15,000+

TV shows

3,000+

Ola AD properties

Ola App:

1. Banner Ads

2. Cube Cards

Play Screen:

1. Banner Ads

2. Carousel Ads

3. Video Ads

4. Muted Video Ads

5. Welcome Screen

Banner Ads in Cab

● Show-stopper rendering

● Non-intrusive

● Max 3 ads in a ride

● 10X bigger Ad Sizes

Inventory: 12 Million

Reach: 15-25 Million

Formats supported: JPG, PNG, Image dimensions: 1220x640, Max. File size: 200KB

1. Full screen banner to drive people to destination websites/SMS through high-quality visuals.

2. The Play screen which is fitted in Prime Play cabs, becomes a platform for an advertiser to connect with the

customer.

3. The screen is a gateway to entertainment content for the customer in the form of video, music, radio etc.

4. Ola customer’s average ride time is 55 minutes across metros.

5. The banner ads are shown on idle screen >4 mins (4 mins is configurable).

6. The Banner is displayed for max 10 seconds

4. The Click to Action (CTA) has to be part of the creative for Play screen design.

5. CTA can either be an SMS to customer mobile number or advertiser’s URL.

6. SMS copy may contain URL that will lead to opening the app or website

Banner Ads in Cab

Carousal ads in Cab

● Non-intrusive

● 5s - 10s view time

● Max 3 ads in a ride

● File Size: 500 KB (max)

● Dimension: 1000 x 600

● Aspect Ratio: 16:9

● Image file type: JPG, PNG

Inventory: 12 Million

Reach: 15-25 Million

The carousel format allows you to showcase up to 6 images (minimum of 2 images) within a single ad. With more

creative space within an ad, you can highlight different products, showcase specific details about one product,

service or promotion, or tell a story about your brand that develops across each carousel card. The Click to Action

(CTA) has to be part of the creative for Play screen design. Each image can have a different CTA.

Carousal ads in Cab

Pre-Roll Video on Play Screen

A pre-roll video is a great

inventory to ensure that the brand

videos are viewed by the user.

Inventory: 1 Million

Reach: 1.5 Million

Pre-Roll Video on Play Screen

Show off product features, and draw people in with full screen video ads. A pre-roll ad is a promotional video message that plays before the content the user has selected. Each video impression is calculated after 2 seconds of video playing. Video can have CTA-SMS or URL.

Skippable

• Formats supported: .mp4

• Runtime: max. 30 seconds (Skippable after 5 seconds)

• Max. File size: 2MB

Non skippable

• Formats supported: .mp4

• Runtime: max. 10 seconds

• Max. File size: 2MB

Muted Video in Cab

● Guaranteed attention

● Non-intrusive

● 10s - 30s view time

Inventory: 12 Million

Reach: 15-25 Million

Formats supported: .mp4, Max. File size: 2MB

Welcome Screen in Cab

Inventory: 6 Million

Reach: 5-10 Million

• Guaranteed

attention

• Persistent content

• Min. 5-10s view time

*Available as part of large campaign package only

Banner Ads on Ola App

● Non-intrusive

● Contextual targeting

● Custom Cohorts

● 3X bigger than typical Ads on

other digital platforms

Inventory: 250 Million

Reach: 50+ Million

Banner Ads on Ola App

Drive people to destination websites or apps or re-market your customers with offers & discounts through high-quality visuals. Card will have an image, an ad copy below the image containing primary text, secondary text, CTA and offers if any

Image Specifications:

• Image format: JPG, PNG

• Image dimensions: 336x180 (Android), 351x180 (iOS @1x)

• Image size: 500KB

Ad copy specifications:

• Primary text: max 35 to 38 characters (incl. spaces)

• Secondary text: max. 100 characters (incl. spaces)

• CTA: max. 25 characters (incl. spaces) along with RGB values of CTA text based on brand guidelines of partners

Cube Cards on Ola App

● Non-intrusive

● Contextual targeting

● Custom Cohorts

● 3X bigger than typical Ads on

other digital platforms

Inventory: 250 Million

Reach: 50+ Million

Cube Cards on Ola App

Increase conversion by displaying up to 4 images (min 2) each on different card from your product catalogue -each card can have a different text. Each card will have an image and an ad copy below the image containing primary text, secondary text, CTA.

Image specifications

• Image formats supported: JPG, PNG

• Image dimensions: 300x300

• File size: 200KB (each image)

Ad copy specifications

• Primary text: 3- 4 words (16 - 20 characters incl. spaces)

• Secondary text: 5-7 words (28 - 35characters incl. spaces)

• CTA text: 1 or 2 words (7-8 characters incl. spaces)

• CTA link: The link on each card to be specified (CTA text and link on these cards can be optional. If CTA text and link are not available, then CTA section to be kept blank)

● One Click Collect Leads

● Quality Leads for the

advertiser

● Non Intrusive

One Click Lead Gen- CTA on Ola App/Play Screen

When the user clicks on the CTA, he/she is taken

to this form.

The fields are pre-populated and can be edited by

the user.

Once the form is submitted, the values are stored

and shared offline with the advertisers.

Campaign Mandates:

• Prime Play is available only in 7 metros and has much less volumes than App.

• All campaigns have to run parallel on App and Play screen to generate maximum performance of the campaign.

• One campaign should ideally have one property through which the communication happens. This is to avoid bad customer experience. However, different properties on different device is ok.

• URL cannot be a third party link like facebook, Google Maps, Youtube, Amazon, etc.

• All creatives/videos are subject to internal approval and guidelines.

Important Metrics on Ola Platform( For JAS Quarter)

Metric Platform Figures( Monthly)

No. of Rides Ola App 50-70 Million

No. of Rides Ola Play 5 -10 Million

Top 7 Cities Ola AppDelhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hyderabad

Top 7 Cities Ola PlayDelhi, Kolkata, Mumbai, Bangalore, Chennai, Pune, Hyderabad

Why Ola Platform?

CPGM v/s CPM

• Most Ad Platforms have more than 30% fraudulent clicks/views due to practices like

clickbaiting, bots, opening ads outside user view, etc.

• Ola Ad Platform captures only genuine user impressions

• Typically, 1 CPGM = 1.5 CPM [assuming 32% CPM fake impressions]

• So, genuine impressions on Ola is 50% more than other Ad platforms

Lower Ad Density

• Ola Platform serves 3 Ads per hour v/s 30 Ads per hour in TV / Radio

• Lower Ad Density = better ad recall + superior ad experience for users

Cohorts Brands Ad Properties

8 AM to 8 PM- metros

Office goers based on

project location

Real estate brands

– Sobha/ Salarpuria

Sattva/ Godrej

Ola Play Screen-Banner Ads/App-Banner or

carousel Ad

Metros, Male onlyESPN/ Park

Avenue/ GarnierOla Play Screen-Banner Ads/

Bangalore, Medium

income level

CCD/Airtel/Lifestyle

StoresApp-Banner or carousel Ad

High Frequency Airport

travellersHP/Apple/MMT

App-Banner or carousel Ad, Play Screen-Muted

Videos

8 AM to 7 PM- Delhi

Corporate Hubs

Van Heusen/ Loreal/

PhonePe

App-Banner or carousel Ad, Play Screen-Muted

Videos

Some Examples of Mapping Cohorts to Brand needs...

Creative standard required for pass-through

Ads that run on Ola Play are subject to a review process that looks at the amount of image text used in your ad. Some ad images may qualify for an exception. For example, book covers, album covers and product images usually qualify for an exception.

Images that consist of more than 20% text and no CTA may experience reduced delivery.

How we review different ad formats?

• Single image ads - We review the image used in the ad to see if it complies with our image text guidelines

• Carousel ads - We review each image within the ad to see if they all comply with our image text guidelines. Keep in mind that even if one image in the carousel has too much text, it'll affect your entire ad

• Video ads - We review the thumbnail to make sure it complies with our text guidelines

Tips for avoiding too much text in your ad images

• If you need to include text in your image, try using fewer words and/or reducing the font size of your text. Keep in mind that if your text is too small, it may be difficult to read

• Make sure most of the text you use is in the body text instead of directly on the ad's image (in case of ola customer app ads)

• Avoid spreading text all over the image.

THANK YOU.