engage your city for givingtuesday #givingtuesdayca #guelphgives
TRANSCRIPT
Engage Your City for GivingTuesday
#GivingTuesdayCA#GuelphGives
#UNSELFIE
AGENDA
• Last Year in Guelph• Baltimore Model• Why Guelph?• Launching #GuelphGives• What’s in it for you• Ways to participate• Questions?
WHAT IS GIVING TUESDAY?
• Black Friday, Cyber Monday…. GivingTuesday• This Year: December 2, 2014• History: 3 years in the making….• The “Opening day of the giving season”• Opportunity for philanthropy, community
engagement, public awareness and advocacy
We have two days that are good for the economy. Now we have a day that is good for
the community too.
LAST YEAR…
• Canada Wide:o 1,300 charities, foundations, groups,
businesses and brands participatedo Trending Social Media Presenceo 169% increase in Canada Helps Donationso 203% increase in mobile giving
LAST YEAR…
LAST YEAR…
• U of G “Giving Fair”: connected local non-profits & small businesses to celebrate Canada’s inaugural GivingTuesday on campus
• Recent win: CCAE PRIX D’EXCELLENCE Silver Medal for “Best Community Outreach Initiative”
GIVING FAIR
WORKING TOGETHER
• Create momentum by working together and brining diverse networks together
• Encouraging the community to give back using their unique skills, creative thinking, and resources
• Build momentum around the idea of this being a big, important, good news opportunity for Guelph
• Set a challenge to help build momentum• Know that this could set a community-building
precedent for philanthropy
WHY GUELPH?
• Guelph Careso 58,410 (48% of the population) volunteers
(75% of U of G students volunteer) o U of G is often called the “most caring
university”o Goodworking, Oak Tree Project, Guelph
Wellbeing Initiative, Downtown Gives Back, Random Acts of Kindness, Elevator Project etc.
• Opportunity to be Canada’s most generous city• Innovation, Leader, Philanthropic: Guelph ‘s
reputation• …Why NOT?
FOUNDING PARTNERS
SPONSORS
GUELPH’S “GIVING DAY” MODEL
• “GuelphGives” umbrella campaign• 2 Events at 2 Locations (Giving Fairs and Info
Displays with Games) + Giving Fair• Skate at Sleeman Centre• Social Media and Digital Strategy
#GuelphGives, @GuelphGives, www.guelphgives.ca, facebook.com/GuelphGives
• Engaging not-for-profits and foundations to kick-off holiday campaigns and grant programs
• Engaging businesses and retailers in creative giving participation
www.guelphgives.ca
MENTIONS
WHAT’S IN IT FOR YOU?
• A chance to be part of a ground-breaking movement in Guelph, Canada and the World!
• An opportunity to leverage the buzz of GuelphGives to launch your holiday campaign
• Gain visibility by participating in our Giving Fair
• An opportunity to partner with local businesses, organizations, and individuals to give back to the community
PARTICIPATE
People are already getting creative!
PARTICIPATE
• The Children’s Foundation will be announcing their December Grants and launching Tree’s for Tots
• HOPE House will be launching their Christmas Hamper Campaign
• The Volunteer Centre will be selling shoelaces in support of their programs
• The Elliott Community is encouraging people to GIVE to the generation that made this community what it is
PARTICIPATE
• Kick-off of your Holiday campaign on December 2nd and encourage people to give.
• Partner with a local business to raise support for your organization.
• Use the social media footprint of GuelphGives to gain support for your work.
• Come and display at the GuelphGives Giving Fair
• Think of something you can do and do it!
THE VISION FOR GUELPH
• 1 City. 1 Day. $1 Million• City-Wide engagement with philanthropy• Business, individuals and not-for-profits
groups coming together for the corporate good of Guelph
• To showcase the most creative and varied ways to give back
• National media attention on what Guelph is doing
• Definitively show Canada that Guelph is it’s most generous city
Questions & Comments?(Please, don’t be shy!)
WRAP-UP
• Think of what you would like to do on Dec 2nd and DO IT! It’s that simple.
• Make sure you sign-up on GuelphGives.ca so we can promote what you are doing!
• Also sign up on GivingTuesdayCa so that you can receive national coverage.
• You can tailor-make your GuelphGives campaign and gain support through public and private asks
• Spread the word—we want this to be viral and the farther it goes the more you benefit. Follow us on Twitter @GuelphGives and on FB so we can promote what you are doing
QUESTIONS?
CONTACT:
Brittney [email protected]@BrittneyDudar
Lindsay [email protected]@LindsaySytsma
[email protected] @GuelphGivesFacebook.com/GuelphGives
1 city. 1 day. $1 million. Let's make Guelph Canada's most generous city!
#GuelphGives#GivingTuesdayCA