Let your organisation get the most out of

www.twitter.com/ideasshop

My aim

Why are you here?

Here’s what my notes will cover

• The link for creating Facebook pages

• Links to Facebook apps that I talk about

• Favourite online tools to use with Facebook

• Favourite sites for learning more

• Basic HTML

• Contact details for when you get stuck

More than 400 million active users worldwide

More than 3 million active Pages on Facebook

90 percent of New Zealanders use social networking sites

Image by Search Engine People Blog on Flickr.com

Ask your organisation:

• What is your aim?

• Who will maintain the page?

• Who else can help?

• What are your key messages?

• What are your restrictions?

• How will you measure success?

And

Have a detailed risk strategy.

Groups• basic functions

• shows the administrator• can’t be customised

• discussion isn’t as easy• status updates are authored by

individuals• status updates don’t circulate

through your homepage

Community Pages• similar to a page• can gain cult status• administration turns over to the group – can’t control it yourself

Pages• basic functions• can be customised • doesn’t show the administrator• discussion is easy • you maintain control• status updates circle through your fan’s homepages

Log into your Facebook profile

www.facebook.com/pages

cover the basics well

facebook is a chance for conversation

customise

Cover the basics well

• Choose a name that people can spell

• Choose a profile picture that is clear and looks good square

• Fill in all the standard fields on the page

• Tell people who you are and how to contact you

• Adjust your settings

• Link to your website and blog

• Link to your Twitter account

• Add photos to show people what you do and who you are

• Claim your vanity URL

Get some fans!

• Invite your friends

• Tell everyone in your organisation to join

• Add a link to your Facebook page to your website

• Write a story about Facebook for your newsletter

• Got a reception desk? Create a sign advertising your page

• Add a link to Facebook to your email signature

• Write an email signature for your workmates

• Add a story about your Facebook page to the ComVoices daily media alerts

• Run a promotion or competition

facebook is a chance for conversation

• Write status updates – they’ll circle through your fan’s homepages and keep reminding them you’re there

• If someone makes a comment on your wall, answer them

• Correct misinformation in a friendly manner

• Watch your tone – you never know where it might lead you

Customise

Customising pages needs basic HTML skills

Facebook search ‘Static FBML’ to create customised pages

‘Static FBML’ will also create feature boxes on your wall

Access all applications through ‘edit page’

Picasa is the best place to store images that you need to source

Google Chrome allows easy access to image URLs

Best to create customised pages in Internet Explorer

Basic HTML – see handout

Exercise

Add a customised page to your Facebook page

I learnt to create this customised page at the Engage your Community conference in Christchurch.

<a div align=centre><b>I learnt to create</b> this customised page at the Engage your Community conference

in <i> Christchurch</i>

Prove you’re doing well

Summary:

• Know why you’re on Facebook and what you want to achieve

• Have a conversation – listen as well as talk

• Engage your community – create status updates and new content

• Know what’s going on -check your page daily

• Know how to report stats to your managers and board

Talk to Emma McCleary:

emma@ideasshop.co.nz

www.twitter.com/ideasshop

www.ideasshop.co.nz/blog