Engage your Members with Social Media

Download Engage your Members with Social Media

Post on 15-Nov-2014

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How do you engage your members? How can you connect in this interconnected world? Try your hand at social media. Listen to your audience. Have a conversation with them. Connect.

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  • 1. David from MediaSaucetalks about social media. 11.10.09

2. social media what is it? why does it matter? get started 3. a little bit about me 4. work. 5. sauce. 6. it all matters! 7. social mediais about people,not technology. 8. whats old (natural)is new again. 9. listen. tell stories. be honest. have conversations. 10. word of mouth1,000,000 11. what is social media? 12. what does itmean to be social? if youre 41 and married with 2 kids? if youre 25 and single? if youre retired and widowed? 13. social means somethingdifferentto everyone. if youre 41 and married with 2 kids? if youre 25 and single? if youre retired and widowed? 14. why do youjoin anything? fraternity? cause? church? a social network? 15. you join because its social (connections) relevant (to your life) interesting (to you) 16. social hey there. hello. lets knit! 17. media 18. social media 19. so why participate? 20. 3 out of 4americans usesocial technology forrester, the growth of social technology adoption, 2008 21. so what? 22. online adults with a social network profile age group 30% 35-44 19% 45-54 17% 55+ 25-34 57% 18-24 75% 23. whats the BIG PICTURE for business? 24. social mediais here to stay. 25. social media creates BIG opportunities to be first movers 26. whoever hasthe most connections changes the game. 27. whoever hasthe most connections changes the game. 28. whoever hasthe most connections changes the game. 29. whoever hasthe most connections changes the game. 30. big lesson of the day... 31. big lesson of the day... 93% of americans believea company should have a presence in social media 2008 cone business in social media study 32. and 33. and 85% believe a company shouldnot onlybe present, but should interact with its consumers via social media 2008 cone business in social media study 34. so what do you do? it varies, based on the business 35. so what do you do? be ingrelevantandadd ingvalueare always key elements 36. get in the game 37. i knew a man who grabbeda cat by the tail mark twain 38. i knew a man who grabbeda cat by the tail and learned40% more about cats thanthe man who didnt mark twain 39. do something! to buildconnections 40. it's not about putting up a billboard on I-465 anymore 41. it's aboutconnectingwith people 42. not about shoutinga message 43. the big five 44. your personalrolodex 122 million unique visitors last month 45. 46. 43 million registered users in 170 industries your businessrolodex 47. 48. searchable micro-television10 hours of video uploaded each minute 49. 50. 3.6 billion images at flickr.com searchable scrapbook 51. 52. 3 million tweets each day micro- blogging 53. 54. see thebig potentialin social media 55. = time 56. examplein action 57. my.barackobama.com 58. obama empoweredthe masses tounitearound Yes We Can 59. obama empoweredthe masses tounitearound Yes We Can set personal goals 60. obama empoweredthe masses tounitearound Yes We Can set personal goals local fundraising campaigns 61. obama empoweredthe masses tounitearound Yes We Can set personal goals local fundraising campaigns simple tools for people that care 62. people need tomatter 63. 0.3% of the population joined my.barackobama.com (approx. 1 million people) 64. 0.6% of registered voters 65. 1.2% of registereddemocratic voters 66. big lesson of the day, take 2... 67. 12% of your audiencecan create a successfuland activated community 68. examplein action 69. 41% of americans wantcompanies to solicitfeedback on theirproducts and services. 2008 cone business in social media study 70. 71. keys tosuccessful useof social media 5 72. understand yourcentralvalueto the userand have a join strategy 1 73. make itsocial .dont fake it andlet others participate. 2 74. make sure it iscentral to yourstrategy .it cant be an afterthought. 3 75. create anubiquitouspresence on many new media platforms and cross-promote. 4 76. do something but dont feel like youhave to do everything. 5 77. things youcan do this week 5 78. register your brand in social platforms that matter to your audience. 1 79. monitor. set alerts foryour industry. 2 80. listento your audience.find them where they are. survey what they like. 3 81. exploresocialbookmarking. 4 82. set time aside to explore follow others, find industry experts, share knowledge. 5 83. questions 84. contact me: [email_address] link up with me: linkedin.com/in/davidbcain work with me: mediasauce.com/people/dcain