engage your wellness media mix
TRANSCRIPT
▪ ▪ ▪Media
Mix▪ ▪ ▪
PAID MEDIA
Facebook Posts
Google AdWords
Local Advertisements
Community Involvement
These 4 strategies will be the points of emphasis for Engage Your Wellness with the target market we’ve identified. They each contain aspects of flexibility while still being budget friendly which is key for a small business.
Facebook Promoted Posts is an effective and
inexpensive way to get more exposure for your content. It can be set up easily and is a
great way to get more people to see your posts,
promote your business, and engage new audiences through targeting. The
audience can be selected either by demographics such
as location, age, interests, etc., or by people who like
your page and their friends. You select your maximum
budget and Facebook gives you an estimated reach for
your boosted post.9
Google Adwords is an efficient way for a small business to attract more consumers, increase sales, and reach the right people at the right time.
Signing up is free and you only pay when someone clicks your ad. The ability to target your market (such as the DFW Metroplex) and set your own budget
makes it an affordable and effective strategy to promote your business.10
PAID MEDIA
Local Advertisements is an important channel to market through for small businesses to achieve success.
Connection to the local community is a valuable tool and advantage for any company. Running ads through
homegrown businesses such as Forth Worth Texas Magazine and Star Telegram newspaper will spread
brand awareness, garner clients, and build a relationship with the community.
Community Involvement is now something many consumers expect out of businesses and can play a major role in a company’s success. It can attract customers, build relationships and
network your business. Continued alignment with local businesses such as Zyn22 and Meyer & Sage and even expansion into relationships with more businesses such as Dmethod and Pure Barre is a
great way for both businesses to build client bases. Informational sessions throughout the
community and local get-togethers such as a free yoga class in the park will pay dividends in the
long run.
PAID MEDIA
EARNED MEDIA
#YourPlan
Earned media is a difficult tool to capture these days, but when done correctly, it can impact your business more than all other forms of media marketing. A blend of shareable content, focusing on Facebook, a hashtag campaign and consistent social media posts will be the focal point of attaining earned media and spreading word of mouth. Content should be both informative and enticing.Videos featuring clients’ experiences and participation in Engage Your Wellness activities will be entertaining for the audience and something with a high potential to be shared. Getting fans involved by responding to their comments, participating in contests, offering prizes, asking questions, and finally encouraging them to create their own content to share will build lasting relationships. A hashtag campaign such as #YourPlan is a great way to get content trending and aligning Engage Your Wellness with beneficial causes, such as sustained healthy living will strike a cord with many consumers and in the end be earned media for the company as its spread among consumers.