engage12 - marc dirks & robert van de steeg - oracle

1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.

De strategische waarde van social relationship management

Marc DirksRobert van de Steeg


Safe Harbor Statement

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.


33% of brand followers are interacting

with brands *

70% of marketers have little

understanding of social media conversations happening around

their brand **

PEOPLE ARE TALKING SOCIALLY ABOUT YOUR BRAND

• Source: Consumer behavior study on Twitter conducted by Constant Contact® and research firm Chadwick Martin Bailey** Source: Alterian’s 8th annual marketer survey, January 2011


58% of Facebook users have

"liked" a brand

42% have mentioned a brand in

a status update

39% of Twitter users have

tweeted about a brand

PEOPLE ARE TALKING SOCIALLY ABOUT YOUR BRAND

* Source: Ask Your Target Market


Pinterest

I ns tagram

Social Engagement: Channels and Technologies

G o o g l e +

FacebookAdvertisements

GamesCuration

MixiSocial Marketing

U R L S h o r t e n e r s

Search Engine Optimization

S o c i a l P u b l i s h i n g

Copyright © 2012, Oracle and/or its affiliates. All rights reserved.5

G a d g e t s

Renren

Promotions

YouTubeLinkedIn

T u m b l r

Twitter


Pinterest

I ns tagramG o o g l e +

FacebookAdvertisements

GamesCuration

MixiSocial Marketing

U R L S h o r t e n e r s

Search Engine Optimization

S o c i a l P u b l i s h i n g

G a d g e t s

Renren

Promotions

LinkedIn

T u m b l r

Twitter

Social Interactions: Orchestrate and Engage


ANALYZE SENTIMENT

LISTEN

RESPOND

EXTRACT THEMES

ANALYZE INFLUENCE

MONITOR

COLLECT SOCIAL DATA


Social HR

Social Selling

Social Marketing

Social Commerce

Social Recruiting

Social Collaboration

Social Service


SOCIAL FOR THE ENTERPRISE


ERP

Marketing

Sales

Service

HCM

Talent

Embedded Social

Experience

All Domains Embedded to Social Technology

The Enterprise SRM Suite provides a framework for company wide integration into one seamless system

9 | © 2012 Oracle Corporation | Confidential – Oracle Internal

Social part of Customer Experience

Mobile

SocialIn Store Contact Center

Field Service

Direct Sales

Channel SalesWeb

CX Foundation

CX for Marketing

CX for Commerce

CX forSales

CX forService


Customer Cases


Oracle Social Relationship ManagementA Significant Opportunity for Oracle Customers


Some Customer Examples


SRM Suite of Products

ORACLE CLOUDSRM Suite

Social NetworkSocial Data

Social Engagement and Monitoring

Social Marketing


Demo


Demo flow: We have a new Product!!

CRM database

Leads


Why Oracle – visit us today!!

1.To win a Cloud Flight2.Oracle is serious about Social, and so

are you3.Oracle wants to earn money from

Social, and so are you


STAY CONNECTED WITH ORACLE’SCUSTOMER EXPERIENCE

Read blogs.oracle.com/CX

Watch youtube.com/OracleCX

Follow twitter.com/OracleCX

Join facebook.com/OracleCustomerExperience

Learn oracle.com/CX

http://www.youtube.com/oraclecx

http://www.youtube.com/oraclecx

http://www.facebook.com/oraclecustomerexperience

http://www.facebook.com/oraclecustomerexperience

engage12 - marc dirks & robert van de steeg - oracle

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