Engage121Overview of campaigns

Speak: Creating your campaigns in SPEAK

Speak: How to Use itComposing a Post (Local)

Step 1: Choose a Campaign (for tracking) and compose your post. Include Merge fields for localization (name, address, etc.)

Step 2: Choose your channel(s) and which outlet(s) you would like to post to.

Step 3: Post Now or Schedule.

Speak: Creating a campaign

Select an existing campaign or click ‘Add New’ to create one.

Campaigns can be used in special circumstances for particular promotions, events, launches etc.

Alternatively they can be used to monitor ongoing month by month social activity to monitor success and engagement

Speak: Setting campaign objectives

One you’ve given your campaign a name you will be asked to choose a start date (mandatory) and you have the option to choose an end date.

You are then prompted to provide up to 3 objectives for your campaign which you can choose from a pre-defined dropdown menu.

These objectives have a description and you can add metric targets – as values or %’s.

Finally choose the platforms you are using for the campaign.

Speak: Adding posts to campaign

Once you have created one or more campaigns, the only thing you need to do is choose the campaign each time before posting.

During your session the system will remember the last campaign you attributed to a post, but when you login anew you need to choose campaign from the dropdown list which is alphabetical

Evaluate: Measure your campaign performance

Please note the campaign dashboard is currently on screen only

Evaluate Tab: Campaign reportsEngage121 Analytics is the main Evaluate tab that comes pre-built within your Engage121 application; covering Reputation, Campaigns and Facebook Insights.

Evaluate Tab: Campaign reports?

Engage121 Analytics : Campaign Reports

Select your campaign from the dropdown menu to access the report you want

Evaluate Tab: How to Use it?

Click through the tabs to view a campaign summary with total clicks, likes, shares and reach for FB and clicks, retweets, replies and reach for Twitter.

Evaluate Tab: How to Use it?

Click through the tabs to view breakdown of all tweets and posts with corresponding engagement rates [clicks, likes, shares and reach for FB] and[ clicks, retweets, replies and reach for Twitter]