1. 1. Employee Engagement as a Competitive Edge Keith Kitani
2. 2. Write one word/phrase that describes what Employee Engagement means to you?
3. 3. Employee engagement has become todays HR buzzword with lots of different definitions
4. 4. Employee engagement is not the end. It is the means to an end.
5. 5. The End Business Results
6. 6. Employee Engagement Affects Key Business Outcomes -37% -25% -65% -28% -49% -41% -41% 10% 21% 22% Absenteeism High-Turnover Orgs. Low-Turnover Orgs. Shrinkage Safety Incidents Patient Safety Incidents Quality (Defects) Customer Productivity Profitability Source: Gallup
7. 7. EMPLOYER EMPLOYEES
8. 8. Your companys value proposition is the foundation Core mission & values Total rewards Great management Meaningful work Trust in leadership Nurturing environment
9. 9. Effective communication is key
10. 10. Employee engagement is the emotional connection between a company and employee that drives measurable business results.
11. 11. But how do you make it meaningful?
12. 12. Design a product that works for your workforce1
13. 13. Highlight the value to employees 2
14. 14. 2
15. 15. Simplification3
16. 16. Getting the information at the point of need 4
17. 17. 4
18. 18. Personalization5
19. 19. Personalization5 78% of CMOs think custom content is the future of marketing 35% of Amazons revenue is generated by its recommendation engine 75% of users select movies based on Netflixs recommendations
20. 20. When that connection happens
21. 21. Its WINWIN
22. 22. YOU get the competitive edge