THE ENGAGEMENT SERIES Converting Leads

Into Buyers

Yes

Yes

No

Two “Stacked” Campaigns

• Gain / Logic / Fear (To The Tripwire)

• Are you still? / Have you yet? (To The Core Offer)

• Want More? See http://www.FollowupMachine.com

“Are you still?” Followup Campaign

NO ONE LIKES TO FEEL STUCK…

• “Have you lost those 10 pounds yet?” - Weight Loss

• “Have you broke 90 yet?” - Golfers

• “Did you run that marathon yet?” - Runners

• “Have you finished your funnel yet?” - Marketers

• “Have you whitened your teeth yet?” - Dentists

Examples: “Have You ______ Yet?” Variation

The Engagement Series

Day 1/Immediate: Deliver the Lead Magnet / Welcome

Day 2: G/L/F Email #1 (Gain)

Day 3: G/L/F Email #2 (Logic)

Day 4: G/L/F Email #3 (Fear)

Day 7: Are you still? / Have you yet? (First Attempt)

Day 14: Are you still? / Have you yet? (Second Attempt)

Day 21: Are you still? / Have you yet? (Third Attempt)