engaging and expanding your audience

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Post on 24-Jan-2015



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Social networks are not new, but transporting them online can be uncomfortable at first. Find out how to engage people who care about your issues in a professional way, build vibrant online communities, and avoid online stumbling blocks. Facebook and Blogging best practices are also covered. One of Four presentations given during the Asian Pacific Policy and Planning Councils "Not Your Momma's New Media Training"


  • 1. Engaging and Expanding Your Audience

2. Social NetworksAre Not New 3. Motivation Know your goals. Envision how Social Media will improve your relationship with members and/or clients 4. Engagement Engagement is more important than the number of fans you have Invite your fans and make them feel welcome Make it fun! 5. ItsSOCIALMedia Pretend you are at a dinner party 6. Inviting Guests To The Party Form alliances with organizations that reach the same audience Send introductory messages Thank your followers 7. Become fans of other Facebook pages Look for groups using key words Selectively approaching other communitiesUse intensive outreach How to Find People Who Care 8. Use Key Words 9. 10. Discourse Moderate and enter into conversation Start conversations with questions Use provocativestatements 11. Be a Good Host: Support Interact and respond Do not ignore your guests Encourage, recognize, and inspire 12. Build Your Online Community 13. Relevant Profiles Friend or fan. Post.Comment. Like. Wall. Tweet. @ Reply. Retweet.Hashtag. Handle. Connection. Groups.Professional network.Content. Tags.Playlists. Channels. 14. Know Your Market 15. Activity Research. Research. Research.Demographics, geographic location, age group, and interests 16. Authenticity Build your audiences trust Become an authority figure Open up dialogue 17. Consistency Maintain your profiles every day Use the same language and terminology across the board Establish your own language Decide on a tone and stick with it 18. Maintenance Share content on a daily basis Share partner content with your community Monitor pages for inappropriate content 19. Follow Up Answer questions as soon as possible Respond to all comments Be there for your community 20. Chit Chat Use the 5:1 Ratio For every 5content posts youdo, ask a questionDoesnt have tobe on topic orserious 21. Distinction Dont be afraid to experiment Find out what your audience likes Test and learn what works best on your profile 22. Share With friends With Coworkers With Industry 23. Follow Actually use your Twitter feed and other profiles. Subscribe to your favorite sources Keep the little people in mind 24. Facebook Best Practices 25. Facebook Best PracticesDont ask: How am I going to monetize this? $$$$$ 26. Instead think --- How am I going to make this a fun place to hang out and I always get such good information here 27. Quotations 28. True or False 29. This or that? 30. Extras Fan of the Month shout-outAsk fans to introduce themselves once a month - Where are you from? What do you care about? Can we help you with anything? Post Your URL Day encourage fans to share their sites and blogs 31. Your Fan page shouldbe an experience! 32. Web + Log = Blog What is a Blog? A short post that informs your audience on a particular subject 33. What is a good blog entry? Each post should be quick and easy to digest Use titles effectively Use pictures 34. What is a good blog entry? ListsPhotosCommentary 35. Where do you find content? Everywhereits the Internet! Dont be afraid to steal. The Huffington Post has built an entire site on news aggregation 36. Aggregation 37. Keep UP Install RSS feeds, sign up for newsletters Google alerts Google Reader 38. Real Simple Syndication 39. Google Reader Screenshot of a Google Reader 40. Cream Rises To The Top Over 30 million pieces of content are shared every month on Facebook Vary your content format each day What do you like to share? Put yourself in your fans' shoes. 41. Schedule Use Cotweet Time tweets to go out overnight Keep in mind night owls and fans in other countries 42. Legalities and Other Concerns 43. Dealing with TransparencyandMistakes Take responsibility and be responsible Apologize, dont delete Always give people credit Its OK for your audience to know youre human 44. Protection Be mindful of your posts Dont tell secrets Respect copyright laws Respect your audience and your coworkers 45. We all make mistakes Own up to it Correct it quickly Deal with consequences 46. Oops 47. All ApologiesRe Egypt tweet: we werent intending to make light of a serious situation. We understand the sensitivity of this historic moment -KC, 48. Division of Labor Content ambassadors Robust content calendar Digital engagement can be 1% of 100 peoples role, not 100% of 1 persons role Employee use as a positive image 49. Privacy Dont be afraid of Facebook! Dont give your Credit Card Number or Social Security Use common sense 50. Here to stay Its not a fad. Adapt! Understand online behavior first, and the technology will come with practice. 51. Recap Social Networks are not New It'sSocialMedia 52. Recap Build Your Online Community Through: Activity, Authenticity, Consistency,Maintenance, Distinction, Sharing, and Following 53. Recap Facebook BestPractices Blogging Best Practices 54. Recap Legalities andOther Troubles