Engaging Audiences with Microblogging and Video StreamingRenard D. Spratling

The Need

● New technologies are decreasing attention spans● Usage of mobile devices will continue to increase

● Distraction or opportunity?● Traditional presentation formats

● Lacks audience engagement ● Discourages mobile devices

● Live video streaming● Lacks interaction● Easy multitasking

Objectives

● Identify opportunities for improved audience engagement

● Understand microblogging and video streaming technologies

● Identify applications of microblogging to improve audience engagement

● Identify basic requirements to implement and use microblogging and video streaming

Opportunities for Improved Audience Engagement● Classroom/Lecture● Workshops and Conferences● Church/religious services● In-person and online

What is Web 2.0?

● Web 1.0● Users only view or consume content● Few content creators● Examples: Static web pages

● Web 2.0● Users can contribute content● Users can interact with each other● Many content creators● Examples: Blogs, Video Sharing, Wikis

What is microblogging?

● Blog● Online journal or editorial● Periodic “posts” created (monthly, weekly, daily)● Visitors can comment on posts

● Microblog● Posts are limited in length, usually 140 characters● Status updates, thoughts, opinions● More frequent posts (daily, hourly, or less)● Short messages ideal for mobile devices

What is microblogging?

http://twitter.com/rdspratling

● Twitter● Most popular microblog site● Posts are called tweets● Subscribe or follow other

users● Reference other tweeters

using their handle (i.e. @RDSpratling)

● Create or follow topics using hashtags (i.e. #gtcc)

How can microblogging help?

● Audience uses devices during presentations● Smartphones● Tablets● PCs

● This trend will continue to increase● Opportunity or threat?

How can microblogging help?

“Move with the cheese.”“If you can't beat them, join them.”

● Encourage usage of microblog to post about presentation

● Include twitter handle and hashtag● Display/share followers’ posts

“I never thought about encouraging people to tweet while I teach.” @rdspratling #microblog – edumajor55

@RDSpratling #microblog

Video Streaming and Microblogging

● Video Streaming● Live video broadcast online● Many workshops, conferences, classes streamed

live● Challenges

● Increased audience multitasking● Greater need for engagement

● Microblogging can integrate into video streaming interface

@RDSpratling #microblog

Video Stream and Microblog Interface Elements● Live Video● Microblog panel

● Suggested first post● Feed showing related posts

@RDSpratling #microblog

What do I need to start?Microblogging Video Streaming w/Microblog

● Computer, Smartphone or Tablet

● Microblogging account

● Physical Equipment● Video Camera● Computer● Video streaming card● Broadband internet

● Online● Website● Streaming video service

provider● Microblog API

@RDSpratling #microblog

“It’s easier than I thought to setup live video streaming” @rdspratling #microblog – videoluvr

What to do from here?● “Move with the cheese!”● Embrace the trends for mobile device usage and

microblogging● Look for integration of microblogging for events you

attend ● Conferences, workshops● Church/religious services

● Identify opportunities for you to use microblogging● Class presentations● Teaching/training● Church/religious services

@RDSpratling #microblog

Engaging Audiences with Microblogging and Video StreamingRenard D. Spratling @RDSpratling#microblog