engaging consumers - social media boot camp for entrepreneurs
DESCRIPTION
How you can engage consumers (current and potential) in new ways using social media. http://andreavascellari.com/ http://itive.net/TRANSCRIPT
@vascellari
Social Media Boot Camp for EntrepreneursWednesday, February 09, 2011 - Rome, Italy
Engaging Consumers
Andrea VascellariCEO itive.net
@vascellari
Social Media Boot Camp for EntrepreneursWednesday, February 09, 2011 - Rome, Italy
Case studies & Take aways• Teymur Madjderey - Icedsoul• Exclusive Sicily
Interesting ReadsTools & Tips• Twitter• Facebook• Slideshare
Q&A
@vascellari
Teymur Madjderey - Icedsoul.deTroopies 365 "yeah and I dont understand why
stormtroopers have to clean the sensorarrays of these huge droids...""this is sooo gross...""guys... relax... regulations... you know!"
-day eighteen-
@vascellari
Teymur Madjderey - Icedsoul.deZombies 52
@vascellari
Teymur Madjderey - Icedsoul.deZombies 52
@vascellari
Teymur Madjderey - Icedsoul.deTakeaways• Narrative Engagement
• where there are people there are stories• what's interesting about what I do, that people don't
know?• Content
• popular themes• Multimedia Engagement
• photos, videos and written content• Community Engagement
• open conversations (on Flickr, blog, etc.)
@vascellari
ExclusiveSicily.netehem, ehem...did you mean extensive?
:o
@vascellari
ExclusiveSicily.netContent Optimization, SEO, Usability
:D
@vascellari
ExclusiveSicily.netTakeaways
• Content Engagement• clear, digestible, etc.
• SEO• well organized doesn't mean visible to
Google• Social Media
• sharing capabilities (word of mouth marketing...)
• Training• yourself, your staff, etc.
@vascellari
Social Media Boot Camp for EntrepreneursWednesday, February 09, 2011 - Rome, Italy
Interesting reads...
• Content Rules (C.C. Chapman & Ann Handley)• Get Seen (Steve Garfield)• Social Marketing to the business Customer (Eric
Schwartzman & Paul Gillin)
@vascellari
Social Media Boot Camp for EntrepreneursWednesday, February 09, 2011 - Rome, Italy
Tools & Tips
• Twitter• Facebook• Slideshare
@vascellari
• monitor (listen to what Eric says!)• don’t use automated responses /DMs
ohave a look: @vascellaritwitter policy• socialize - add value - help• re-direct to in-depth conversation on
blog/main website
@vascellari
• place where you can be the most personal• style-up your digital living room with
custom tabs (i.e. FBML)• engage using other media within FB
• use video (i.e. youtube, live-stream)• consistency
• on-going engagement
@vascellari
Slideshare• SEO
• content of presentation is indexed contact/relevant info
• Tags• helps with searches in/out Slideshare
• Shareable/Embedable• Analytics (pro)
• What organizations and countries your visitors are from
• What search terms are bringing them here• See all tweets and Facebook shares for your
content
@vascellari
Social Media Boot Camp for EntrepreneursWednesday, February 09, 2011 - Rome, Italy
Q&A
itive.net/[email protected]
@vascellari
http://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)