engaging customers with mobile instant win games, sweepstakes & innovative promotions (session...
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Engaging Customers with
Mobile Instant Win Games, Sweepstakes & Innovative Promotions
Brought to you by:
Your Message on the Move.
Over 23 years in business
Pioneers in Mobile Marketing Solutions
Text Message Marketing
Mobile Microsite Development
We help clients understand how MOBILE can change the way they do BUSINESS!
• Mobile Promotion Execution and Management
• Cutting edge Mobile APP development
• Innovative QR code customization
• Mobile Media Ad targeting strategists
• CFA is a One Stop shop that provides flawless execution and client service.
• One of the countries fastest growing promotion agencies in the US, we have retained the countries largest retailers as clients (Staples, Party City) by showing CFA’s attention to detail, out of box creativity, and expertise in building promotions that engage the target market consumer!
• Every CFA promotion is customized to meet and exceed your marketing and promotion goals and objectives, nothing is cookie cutter! No promotion is ever the same! We create promotions that engage your target market consumer in the short term, and create a viral experience for the long term in each promotion.
MOBILE Technology is moving at HIGH Speed!
2013: Mobile Passes PCNow represents 20% of all media use.
Samsung just revealed its smart watch, the Galaxy Gear. It will cost $299, and be out in early October for U.S. consumers.
The watch has a 1.63-inch screen, a 1.9 megapixel camera built into the watch band, and a microphone and speaker in the clasp. The mic/speaker combo can be used for making phone calls.
A recent report from BI Intelligence conservatively forecast a $12 billion market for wearable devices in 5 years, led by wrist-worn gadgets.”
DEATH to the SMART PHONE?
A Mobile Home Run70% of Traffic to MLB.com Comes via Mobile
2017: Mobile will Exceed Desktop
30% of Searches via MobileGreat Way to Find Your Business on the Go
Mobile users prefer concise, visual, and contextually relevant content!
Some of you will have the mobile phone number # you have today for the rest of your life!
Your mobile phone is your DNA and digital fingerprint! http://go.bloomberg.com/tech-deals/2013-01-07-mobile-phones-with-fingerprint-id-coming-this-year/
Text Message Marketing 101The Success Story
Advanced Telecom Services 84444.com 84444.ca
Advertisement Interactive Text Database Broadcast Texts Success
Where is the best place to initiate an engagement with the mobile consumer?
In Lines, While we wait …• For our food or to be seated at the restaurant
• In the check out of a LONG grocery line
• Retail Line (Target, Walmart)
• Amusement Park
• Public Transit
• At our seat at entertainment or sports venue
• On packaging
• POS
Anywhere we can open a door to your business & brand and establish a relationship for LIFE!
Where Should I Promote It?Everywhere!
Advanced Telecom Services 84444.com 84444.ca
Prom
otion
Everywhere…And more.
Prom
otion
Everywhere… Be Creative!
Advanced Telecom Services 84444.com 84444.ca
Prom
otion
TXT to Win! • Offer consumers instant gratification and TIMELY redemption!
• Turns traditional awareness into consumer interaction with your brand or Biz!
• This is an entry to Opt In consumers for future broadcast text messages!
National Radio campaign promotions interacting with mobile!
Customized administrator platforms and tools.
With ability to integrate with existing or newly developed CRM’s!
Key added value points:
+ Immediate lead Follow up + Real time monitoring of response + Secure and instantaneous reporting
Mobile & Standard Web Optimized Promotions
Mobile Sweepstakes Promotions
Data Capture and Opt In’s are the name of the game!
Get to know who your customers are …
And stay connected!!!
Dual mobile platform login and voting authentication functionality.
Responsive Design!
Mobile and Facebook Optimization!
http://www.cfapromo.com/CFAPromo/Winndixie_BeefPeople/demo/html/game_WIN_5.html
3 portals of entry to engage the consumer! 1.
2.
3.
Social-MobileAverage Minutes Mobile Users spend on social media sites:
Q: How can you create instant impact at retail!
A: Mobile Scratch & Match Game with a Facebook Twist!
Increase Facebook LIKES
Prize Pool
The Scratch and Match Game will provide interaction and product engagement with a bounce back to retail. This provides a rich experience through mobile and PC offering the versatility and value of both Worlds!
Every Winner and player receives an email confirmation and their prize!
The best part … It’s Viral!
Share with friends!
Your Facebook wall posts an update each time you play and win!
ATS Mobil
1. Acquisition 2. Retention 3. Cultivation
• Bank of America Sponsors Bryant Park Summer Film Festival – SMS Movie Trivia Program – part of activation components
SMS Creativity! …
Each Week consumers will be asked to engage in an SMS trivia game that entails questions about the up-coming featured movie, the fastest correct answer for each question will be notified by SMS text that they are a winner and to redeem their prize at the BOA tent on-site.
* SMS custom functionality built to engage in timed SMS text communication with ability to score in real time with a web based admin system and scoreboard for people “keeping score”.
The ATS Mobile and CFA alliance is a great example of a mutually beneficial collaboration that allows us to offer our clients five star round the clock professional
service, turn key promotion management, admin, legal, security, hosting, and development. Providing clients cutting edge and effective consumer engagement,
establishing and maintaining a RELATIONSHIP with your consumer for life!
In Summary
Thank you
Scott Bronenberg ATS Mobile 610-994-1850 scottb#@atsmobile.com
Eric Friedberg CFA - Cohen Friedberg AssociatesPresident [email protected]
