engaging employers as partners to enroll uninsured employees and their families

© 2016 Enroll America | StateOfEnrollment.org

Cheryl O’Donnell, Regional Director, State Assistance | 05.13.16

Engaging Employers: Enrolling

Uninsured Workers & Families


• What steps do you need to take

to prepare for employer

engagement?

• How do you build your employer-

partner network?

• How can you engage employers

and employees throughout the

year?

• How can you expand your

employer partnership to serve

the community at-large?

OBJECTIVES

2


PREPARING FOR EMPLOYER

ENGAGEMENT

Rob Rumrill

Family and Intercultural Resource Center

Silverthorne, CO

3


• Ability to provide basic needs

and obtain financial

independence

• Access to healthcare and

mental health services

• Social networks and friends

• Strong parenting skills and the

ability to spend quality time

with family

• Ability to set and achieve goals

• Feel safe and part of the

community

• Families United

• Healthy Families

• Community Support

• Summit Thrift and Treasure

FAMILY & INTERCULTURAL RESOURCE

CENTER

4


Know the Company

DOING YOUR RESEARCH

• Know the major economies

in your area

• Know the major employers

in those economies

• Learn who the best

contact at the company

• Know insurance options

available for specific

companies you want to

work with

• Know the populations the

business hires and learn

about their enrollment

stats

5


• Create a timeline for the

company with their

important dates and

periods

• Add your important dates

and periods

• Add times of year when

to make requests

BUILDING TIMELINES

6


• Make sure your request is

outside of the company’s

busy period(s)

• Ask to meet and discuss

how you can support the

company in ensuring all

their employees have

health insurance coverage

• Tell them you are reaching

out to them because they

are a major employer

• Make sure they are aware

your service does not cost

money

• Be flexible

REQUESTING A MEETING

VS.

7


• Prepare an open format discussion

• Ask questions about health insurance

CREATING BUY-IN DURING MEETINGS

• What does health insurance

enrollment look like in your

state today?

• What about in your county?

• What did insurance

enrollment look like before

the ACA?

• What are some of the

highest uninsured rates in

your area?

• Ask how this information fit with their

company

8


Large Request

• Meeting with staff

or managers to

discuss health

insurance options

available

• Asking to speak

during new hire

orientation

• Scheduling

another meeting

during Special

Enrollment Periods

• What else?

MULTIPLE TIERS OF REQUESTS

Average Request

• Insurance

information in new

hire packets

• Human Resources

refer people to

your services

• Follow up meeting

after open

enrollment to

discuss trends

• What else?

Small Request

• Human resources

refer people to

your services

• Putting insurance

information up in

the break room

• What else?

9


• Establishing a strong

relationship will not

happen over night

• There is still political

stigma related to the

ACA

• Getting employers to

follow through with

follow-up meeting

• Be ready to adjusting

on the fly

A LESSON LEARNED IS A LESSON LEARNED

10


BUILDING YOUR EMPLOYER

NETWORK

Kate Conn

Cox Health

Branson, MO

11


• CoxHealth is a non-profit

hospital system in

Southwest Missouri with

over 10,000 employees.

• Conducts education

programs, outreach events,

and enrollment assistance

outside of hospital walls.

• Primary consumers:

temporary/seasonal

employees, part time

employees and employees

of local small businesses.

COX HEALTH

12


Join relevant Associations

• Opportunity to network and

develop relationships

Present ACA Information at

Membership Meetings

• Focus on employer

perspective

• Help to see community

picture

• Medicaid Gap

• Family Glitch

MEMBERSHIPS AND ASSOCIATIONS

13


Offer Services Tailored to

Business Needs

• Staff education

• On-site enrollment events

• Flyers for breakrooms and

payroll mailers

SERVICES OFFERED

14


THE MISSOURI CAREER CENTER

Connect with Local Businesses

• Going Out of Business

• Undergoing Layoffs

• Terminating Employer Sponsored Health

Plans

Conduct On-Site Enrollment Events

15


Hold Regular Office Hours On-Site

• Build relationships with staff and local

organizations

• Establish presence in the community

• Capture transitioning employees

Offer Education Classes

• Educate staff on ACA and our services

• Work with youth program

THE MISSOURI CAREER CENTER

16

© 2016 Enroll America | StateOfEnrollment.org17

Challenges

• Business Development

team

• Internal Competition

DIRECT BUSINESS RELATIONSHIPS

Value to the Health

System

• Access to a captured

audience

• Offering services to a

large group

• Broaden awareness

of health system


Approach

• Access list of self-pay

patients by employer

• Target employers with

high ER utilizing

employees

• Tailor approach to

specific business

needs

DIRECT BUSINESS RELATIONSHIPS

18


KEEPING BUSINESSES

ENGAGED

Ellary L. Bhimji, MBA, MPsy

Riverside County Black Chamber of Commerce

Riverside, CA

19


RIVERSIDE COUNTY BLACK CHAMBER OF

COMMERCE

Mission: To identify and

increase economic development

opportunities for African

Americans and other minorities,

inclusive of Veterans.

Core Values:

We Believe,

• That ALL people have the right to access opportunities and

services.

• That ALL cultures have the right to receive information and

services in a culturally sensitive and respectful manner.

• In cooperation and inclusion towards the advancement of

ALL peoples.

20


Small Business

Growth Rate is

Up

• More

employees

overall

Economy of

Scales

• One pie

• Piece of many

pies

21

WHY SMALL BUSINESSES?

21


EXPLORING/FILLING EMPLOYER NEEDS

“I know its necessary and

I want my people healthy,

but I don’t like doing it.

“Every meeting I

have to arrange and

attend, reduces the

time I can spend

building business.”

It’s a distraction,

irritation, takes me away

from building my

business.”

I can’t afford an

HR person, and

I don’t want to

be one.”

22


• New Members

Meetings:

• Health plan

presentation (how to

use/change)

• Consumers have one-

on-one time with

health plans.

MAINTAINING CONSUMER RELATIONSHIPS

• Follow Up Calls: (two

to three months)

• Have you gotten your

insurance card?

• Have you made your

first appointment?

• Message Changes

• Renewal time is

coming up – schedule

an appointment!

• Are you interested in

making changes?


• Monthly Meetings

• Using social media to promote

you business

• How to use the US Census to

develop a marketing plan

• E-Blast Updated News

• Business

• RCBCC news

• ACA News

• Major Seminars – Multi Cultural

Biz Fest (collaboration)

• RCBCC

• Hispanic Chamber

• Asian Chamber

• Greater Riverside Chamber

CONTINUOUS EMPLOYER ENGAGMENT

24


• Reduced workload

• Compliant with the laws

• Increased time to attend to core

business

• Healthier, more productive workforce

• Employees have point of contact for

their needs

• Employees have consistent coverage

throughout the year

BENEFITS TO THE EMPLOYER

25


A SCHOOL DISTRICT-

COMMUNITY PARTNERSHIP

Ed Murphy, Ed.D.

Cartwright School District

Phoenix, AZ

26


• Second largest elementary

district in Arizona

• Historic Maryvale – The

American Dream

• 94% Hispanic

• Challenges – poverty,

language barriers, special

needs students

• Bridging the minority

achievement gap

CARTWRIGHT SCHOOL DISTRICT

27


• Student Achievement

• Community of Learners

• District advocates,

promotes, and secures

stakeholder rights

• Enrich lives of students

and parents

• District Initiatives

• Breakfast, lunch, dinner

• “You” Program

• Dental Care

MISSION, VISION, VALUES & GOALS

28


• Non-benefitted

employees

• Part-time, multiple jobs

• Community members

• Parents and Community

• Information/sign-up

forms distributed to all

students

FACILITATING ENROLLMENT

29


• Benefits Coordinator

• Wellness Coordinator

• Full partnership/ Silent

partnership/ User of

facility

USING ASSETS TO HELP THE COMMUNITY

• Importance of facility

• School facility use

policy for non-profits

• Human Resources

Department


OUTCOMES

1/24/15 Largest enrollment

event in Arizona – almost

450 families served

Deadline Rush Events:

• Feb. 2015

• Dec. 2015

• Jan. 2016

Broad Coalition

Support:

• navigators

• health centers

• Cognosante

• other CACs

• Rep. Gallego

• HHS

• Surgeon General

Significantly increased healthcare coverage in our community

31


Ellary L. Bhimji, MBA, MPsy

Executive Director

Riverside County Black Chamber

of Commerce

Riverside, CA

951.823.0175

[email protected]

Edward L. Murphy, Ed.D.

Assistant Superintendent,

Human Resources

Cartwright School District #83

Phoenix, AZ

623.691.4078

[email protected]

SPEAKER INFORMATION

Rob Rumrill

Community Support Manager

Family and Intercultural

Resource Center

Silverthorne, CO

970.262.3888 ext. 119

[email protected]

Kate Conn

Certified Application Counselor,

Business Connections

Cox Health

Branson, MO

417.988.3173

[email protected]

mailto:[email protected]




engaging employers as partners to enroll uninsured employees and their families

Healthcare