engaging fans in a digital world - astn october 2013

Engaging Fans in a Digital World@SeanCallanan

@SportsGeekSports Geekhttp://sportsgeekhq.com

http://sportsgeek.com.au

@SportsGeek

@SeanCallanan @SportsGeek

Sports Geekhttp://sportsgeekhq.com

The Digital Fan JourneySUPER FAN

NEW FAN


Welcome to the

CONTENT GAME


@SportsGeek

What do YOUR

fans want?


UNDERSTANDING DIGITAL FANS


@Wil_Anderson

250,000 50,000

$50 Sports Geekhttp://sportsgeekhq.com


#SEAT2013

DIGITAL CAMPAIGN TRIFECTA

CONTENT ENGAGEMENT DATA


A summary of this goal will be stated here that is clarifying and inspiring

engageyourfans

@SportsGeek

Engagement

High

Low

Traffic

High

Low

How they fit...


@SportsGeek

The most efficient way to get the behavior you're looking for is to find positive deviants and give them a platform, a microphone and public praise.

Seth Godin


Where Digital delivers...

@SportsGeek

Reach Engage Convert Retain

Awareness Informal Transactional Emotional

Television Print Radio

Sponsorship Social Media Advertising

Website Social Media Sponsorship

Ticket sales Membership

Events Merchandise Sponsorship Social Media

Email

Membership Customer service

Newsletters Email

Build Audience

Build Revenue



Membership

Ticketing

Sponsorship

Merchandise

Fan events

Monetisation

Sports Geekhttp://sportsgeekhq.com @SportsGeek

Sponsorship

Branded content

Digital advertising

Fan events

Sponsor offers

Sales Leads

Internal External


Connecting sports, fans & sponsors using technology http://SportsGeek.com.au

You don’t start communities. They already exist. They are already doing what they want to do. The question you should ask is ‘How can I help them do it better?’ !Mark Zuckerberg, Facebook Founder & CEO!


@SportsGeek

@SeanCallanan [email protected]

0407 047 200SportsGeekHQ.com

!

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