Making feedback more Engaging - Insights from late 2012 conferences

m late 22 conferences Insights from late 2012 conferences

Andrew BevanUser Support monthly meeting 24th January 2013

Context

• Related ideas from three conferences – – Internet Librarian annual conference in London

• http://www.internet-librarian.com/2011/programme.php

– NCCPE Public Engagement annual conference in Bristol• http://

www.publicengagement.ac.uk/news-and-events/events/engage-2012-responding-change

– BUFVC Annual showcase day in London• http://bufvc.ac.uk/events/getcreative/getcreativepresentations

• Different approaches to engaging with users– For feedback and as promotion

• Common problem space for all ‘users’ of services – information overload, tired formats

• Possible relevance for us– For service testing, project development, etc.

Non-traditional approaches from MLA Inspiring Learning*

• National Centre for Research Methods (NCRM) • http://www.socialsciences.manchester.ac.uk/morgancentre/realities/toolkits/walking-interviews/index.html

• Realities Toolkit* (Strengths and Considerations of Methods)• http://inspiringlearningforall.gov.uk/export/sites/inspiringlearning/resources/repository/Methods_-_strengths_and_we.pdf

• In addition to user observation, focus groups, surveys etc.• Graffiti Walls (virtual or physical)– POST IT notes can be used as a colourful, cheap way of getting people to share comments

• Video – commissioned soundbites (Radio4 More than Words) http://www.bbc.co.uk/radio4/features/more-than-words/

• http://inspiringlearningforall.gov.uk/export/sites/inspiringlearning/resources/repository/Methods_-_strengths_and_we.pdf

Other non-traditional approaches

• Diaries or 'self' interviews respondents to use an audio-recorder to record themselves

• Drawing, other artwork, role-play/acting• participants conveying their learning experiences creatively

• Music elicitation (favourite songs explained to groups)• Participatory mapping (mindmaps)• Participant-produced video

• an appealing alternative to traditional comments cards - may be more fun/engaging for some users than writing comments

• Photographs/images • for participants to convey their learning experiences creatively• with speech bubbles to convey learning experiences to others

• http://inspiringlearningforall.gov.uk/export/sites/inspiringlearning/resources/repository/Methods_-_strengths_and_we.pdf

Memes

• "an idea, behavior or style that spreads from person to person within a culture.” (Wikipedia)• From Richard Dawkins' 1976 The Selfish Gene• “self-replicating unit with potential significance in explaining human

behavior and cultural evolution.”

• “Memes for marketing in libraries? It seems to me to be a interesting weapon in your toolkit, but like anything if used too often it can become stale or even cause a backlash for trying too hard to be hip.” (Aaron Tay)

• http://musingsaboutlibrarianship.blogspot.co.uk/2012/03/memes-how-they-are-used-by-libraries.html

• Competition, quiz or feedback mechanism• Used with discretion for fixed period

Examples

Users and their settings

• Environments e.g. VLEs• Croydon College (mandated elearning lecturers' material on

Moodle)• Manchester Uni - Best on Blackboard (student-nominated

competition)

• Audiences, Who to engage with? • All users but teaching staff (and Liaison Librarians) are key

• Finally for us....more market research, • to understand how lecturers and students are using our resources in

context e.g. which other content they access• (Spanish lecturer adapting YouTube clips and other open websites)• From http://bufvc.ac.uk/events/getcreative/getcreativepresentations

• Any other thoughts?

Making Surveys more Engaging

From http:/From/www.visioncritical.com/products/surFromveys