engaging generation y smartees webinar

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  1. 1. Engaging Generation YSmartees WebinarThis is the full slidedeck of our EngagingGeneration Y Smartees Webinar. Themain focus is on how to adapt yourresearch and marketing to this criticalgeneration. Based on the collectivewisdom of InSites Consultings researchand client cases. Presentation by JoeriVan den Bergh, Gen Y expert at InSitesConsulting and author of How CoolBrands Stay Hot.
  2. 2. Im Joeri.True type Gen X but involved withfollowing Gen Y/Millennials since theywere only kids.First as an academic researcher inkids & teens marketing, later as ayouth marketing research expert atInSites ConsultingIm author of How Cool Brands StayHot. Branding to Generation YCommitted to connect our clients withthe new (Millennial) consumers.
  3. 3. Welcome to the Gen Y/MillennialsWebinar Follow me:@joeri_insites
  4. 4. //Template 1 Tekst
  5. 5. //Template 1 Tekst
  6. 6. //Template 1 Tekst
  7. 7. #146
  8. 8. R2=.57 R2=.62R2=.74InSites Consulting Brand Model tested by path analysis
  9. 9. //Authenticity forGeneration YReal
  10. 10. Real//Template 1 Tekst
  11. 11. //Authenticity forGeneration YReal
  12. 12. Real
  13. 13. Personal finance management tool TIM
  14. 14. Real
  15. 15. RealStay true to your roots, but dont shout//Template 1 TekstWarm & close is the new coolBe transparent and respectful, listen (like friends)
  16. 16. Happy
  17. 17. // I WILL NEVER FORGET THE DAYExtreme experience (e.g. skydiving, mount climbing) When I was dumpedby my partnerGraduated Meeting the loveof my life Becoming a sportSurpriseDeath of a personchampion N = 40 close to me HappinessAngerMy first kissN = 156N = 13Got my driving license When I got in a fightFear Disgust N = 30 N = 14 New school SadnesDiscovered I had no sreal friends when I N = 93Moved needed them mostEncountered aggressionWas diagnosed Being dumped by mywith a serious boy/girl friend Parents gotillnessdivorcedSource; InSites Consulting 16 country study January 2011 4,065 respondents aged 15-25 in USA, UK, Russia, Germany, France, Denmark, Sweden, Netherlands, Belgium, Spain, Italy,Romania, Poland, Brazil, India, and China.
  18. 18. Self//Template 1 TekstInsert movie rorschach U by Kotex
  19. 19. Global online contest to recruit 100Young amateur soccer players in 55countries => 16 final best against thebestOver 150,000 young soccer players!
  20. 20. HappyDeliver gratifications, not just pleasuresDont use negative emotionsHappiness is about connecting youth in a playful way
  21. 21. Shared challenges to connect with Gen Y #1 Be relevant #2 Be where they are #3 Engagement
  22. 22. They dont like ONE-WAY TRAFFIC SURVEYS
  23. 23. They want to COLLABORATE
  24. 24. As researchers Rethinking a digital strategy
  25. 25. As researchers
  26. 26. VS.
  27. 27. Surveys
  28. 28. Shared solutions to connect with Gen Y Collaboration Touchpoints Gamification
  29. 29. Get in Joeri Van den Bergh, Managing Partner & author of thetouchbook How Cool Brands Stay Hot +32 496 23 29 19 joeri@insites-consulting.com
  30. 30. Get in Martijn van Bijnen, Business Directortouch +31 107 421 032martijn@insites-consulting.com
  31. 31. Get in Maarten Lagae, Senior Research Manager FMCGtouch+44 2078 702 585maarten@insites-consulting.com
  32. 32. Get in Giulia E. Gasperi, Research Manager FMCGtouch +1 646 386 9858giulia@insites-consulting.com
  33. 33. Check our upcoming Smartees on :http://smartees.insites-consulting.com