engaging indian youth: a social me approach
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TRANSCRIPT
y
Engaging Indian Youth: A Social Me Approach
The context…
85% of Indian youth
are hooked to one or more social networking sites. The Web 2.0 Generation Survey 2010
The Netw
orked
Youth
of the Indian youth spend more than
30 minutes every day on the internet.
The Web 2.0 Generation Survey 201070%The O
nline
Youth
Nearly 50% of India’s total population is under the age of 20 and classified under the
youth category creating a group of over 459 million …
The Populatio
n
That means your youth population alone is more that
our total population!!!
Homer’s D
ilemma
So, that gives us…
The Math
390
million social networking users
321.3
million users who are on the net for at least 30 minutes.
The Math
And we have even not started with mobile phones…
The spend on mobile Internet by the young
population in India will cross $9 bn by2012…
MobileYouth Report 2010
The Math
Connections…
So what are they doing online?
Blogging Searching
Reading Playing
Viewing
Listening Tagging
Buying
Selling
Uploading
Downloading
Writing
Creating
Networking
Podcasting
Discussing
Debating
Vodcasting
Chatting
Talking
Online Acti
vities
Tata Consultancy Services,2010
Social N
etworks
Tata Consultancy Services,2010
Access
Patte
rn
Tata Consultancy Services,2010
Informatio
n Sources
Chatting
Talking
Blogging
Searching
Reading Playing
Viewing
Listening Tagging
Buying
Selling
Uploading
Downloading
Writing
Creating
Networking
Podcasting
DiscussingDebating
Vodcasting
And it’s all connected somewhere.
Understanding these connections is the key to understanding them.
Understanding
Connections
But it all appears to be random…
RETAINEntertain
Connect Inform Assist CONVERT
A Framework
Original framework by Ben Cooper
Radar
Original framework by Ben Cooper
YOU
AppsEnrollments
Engagement Channels
Original framework by Ben Cooper
L 1
L 2
L 3
L 4
Power o
f
Recommendatio
ns
How Opinions
are Form
ed
Engagement Strategy…
• Requirements• Personas• Scenarios• Governance• Budget
• Acquire • Author • Edit• Version
• Modeling/Typing• Configure/
Components• Structure/Standards• Repository
• Aggregate • Transform • Present • Syndicate • Revise
Analyze Collect
ManagePublish
Most of the companies are good at generating content But fumbles with Publishing it.
Content Life
cycle
Awareness
Evaluation
Use Conversion
Engagement
Engagement Model
Making your presence felt
Awareness
Activity
Landsc
ape
Pique their Interest…
Evaluation
Activity
Landsc
ape
Merrill and Reid
Let them use it…
Use
Activity
Landsc
ape
Give them a reason to come back
Engage
Engagement
Landsc
ape
This illustration is a part of ”Flowchart Visual”. See the whole presentation at slideshop.com/PowerPoint-Flowchart-Visual
1 Concept FinalizationDocument all ideas and develop a proposal/concept document.
• There are a number of solutions available that allows you to create a social network easily for a nominal charge. • Some of them are Ning, JomSocial, Elgg and grou.ps • Most of them has a free option as well so that you can try it out before taking the plunge
3 Walkthrough Live demonstration of the prototype to allign user expectations.
2 Proto Development Develop a prototype. You can use a cloudbased solution like grou.ps for this.
4 Development Plan •Project plan•Development Partners •Budgeting•Resourcing •Marketing Plan
Development
Milesto
nes
Team
Technology experts: Outsourced or cloud based
Content editors : People who will go through the content to maintain quality
Social Media Analysts : People who will interact with the platform on a daily basis
Community Champions: Trainers/Faculties who will be in charge of creating the initial momentum.
You’ll need people to support the momentum
Thank You…
http://twitter.com/#!/Shyamantab
http://elearnology.wordpress.com/
http://www.flickr.com/photos/shyamantab
Shyamanta (Sam) Baruah