@interpolate@chick_fil_a@scavatoni

WHO THEY ARE

WHY THEY’RE IMPORTANT

Television Print

One-on-OneMarketingOnline Events

Venues/Facilities

DirectMail

Finding Influencers - Media

Radio Outdoor

OLD

MED

IAN

EW

MED

IA

Using New Media to Find Influencers

Facebook

E-Mail Offers

New Tribe Members

Tribe Leader

Empowering Influencers - Motivators

“I am just very thankful that I am sponsored by such a great company and look forward to another year!”

Intrinsic Extrinsic

Pride and recognition

Like Minded Individuals

Gear and Product

Media Incentives

Empowering Influencers - Support

Effective Use of Social Media Tools

Support versus replace

the relationshi

p

Direct Response Can Support

Influencer Programs

Client Example: Bear Naked

Measuring Success• Cost Per Engagement versus Impression• Delivering ROI

Delivering Reach• Aggregating new media channels• “Fishing where the fish are”

Creating the Business Case

Engaging the Millennial

Things To Consider:• Social – play to their mindset (teams versus

individuals)• Behaviors – technologically savvy, goal oriented• Motivators – rewards, titles, recognition

But Be Careful!• Technology does not replace relationships• Know when they are marketed to by companies

KEYS TOSUCCESS

BE AUTHENTIC

MARKET IN 3D

REACH OUT

THROUGH NEW

CHANNELS

TARGET CREATORS NOT JUST

CONSUMERS

HUMANIZE YOUR

BRAND

EMAIL IS STILL YOUR BEST FRIEND

MONITOR AND ENJOY

YOUR RESULTS

JOIN OURCONVERSATIO

NQ&A