engaging mobile and website applications

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1 Engaging mobile and website applications Just follow the principles…

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1

Engaging mobile and website applications

Just follow the principles…

Mobile apps are designed and popularized by different business

organizations as it is an ideal medium for business promotion and

taking a product to the customers.

Companies contend to bring new and

exciting mobile apps that create an

eagerness among people to download.

Unfortunately, only a few among them remains in the users’

mobiles for long.

Most of them are uninstalled after a month.

Mobile Industry

• Of the world’s 4 billion mobile phones in use, 1.08 billion are smartphones

• 91% of all adults have a smartphone

• Apple sold 9 million iPhone 6S during the first weekend of availability

Why Mobile?

• 94% of smartphone users look for local information on their phone

And

• 90% take action as a result

Why Mobile?

• 67% say that they’re more likely to buy a product or service from a mobile-friendly site.

• 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business.

• 48% feel frustrated and annoyed when they get to a site that’s not mobile-friendly.

• 36% said they felt like they’ve wasted their time by visiting those sites.

Why Mobile Apps?

• Approximately 46% of social media users access their social media accounts through mobile devices

• 80% of smartphone users visit social networks. 55% visit at least once a day.

• 70% of people contact a business after a search on their mobile device

Mobile Measurement Maturity

Number of Downloads

Usage and Engagement

Effectiveness and optimization

Value

Why Use Analytics

• Optimization

• Identify Opportunities or Problems

• Produce Well Informed Decisions

Is it worth it?

1. Usage Tracking

2. Error Tracking

3. UI Optimization

4. App Performance (Download times

etc.)

5. Measure Business Impact

6. Generate Business Insights

Value

Baseline performance

Compare channels

Monetize actions

Discover optimization opportunities

Principles

• Reliability

• Speed

• High & Low Level’s goal setting

• Crystal Clear definitions

• Engineering

• Reporting

Metrics’ Categorization

Marketing

Operational

Installs

Registrations

Active Users

Returning Users

Sessions

Interactions

R.O.I.

Reporting

Templates Timeframe• Daily• Weekly• Monthly• Quarterly

High Level & Low Level Contents• Absolute Numbers• Ratios• Graphs

Easy Read

KPIs

• Active Users

• Installs/Downloads

• Returning Users

• Sessions

• Events on the page

• Revenue

• Marketing spend

• Subscribers

• Interactions (if any)

Analyzing Methods

• Flurry• App Annie• Facebook Analytics• Google Analytics

• ERP• CRM• Marketing Data• Etc.

Analyzing Methods

Scheduling

Forecasting

Optimal Maintenance

Linear Programming

Weight of Statistical Indicators

• Prioritization

• Increase of Usage

• Percentages & Ratios

Essential Channel Measures

• Adoption

App downloads

Site or app visitors

App usage (% of DL)

Geo distribution

• Engagement

Frequency (visits/visitor)

Depth (events/visitor and duration)

Retention rate (% returning)

• Effectiveness

Objective oriented conversions

High value activities

Adoption

Engagement

Main principles for UI/UX implementation

Design should focus on an experience

People scan websites, they don’t read them

Users crave simplicity and clarityAttractive design

Know where to get creative and where to use common

design patterns

Design to capture someone’s attention above the fold

rather than design everything above the fold

Scrolling is often faster than pagingRegular updates

Build nice responsive design vs. just responsive design

Features of Mobile Apps

Following are some of the basic qualities that users look for in

an app

User friendliness

Simplicity

Good performance

Attractive design

Security

Immediate feedback

Compatibility

Regular updates

Offline support

Distinguishing between CX and UX

CX stands for customer experience and UX stands for user experience. Although

CX and UX have different meanings and goals, they are interlinked. An

organization should improve both CX and UX for effective communication with the

customers.

Elements of UX design

The UserUser is the most important element

in UX design. The designer must

keep the target audience in his/her

mind while designing the apps.

Task AnalysisTask analysis is a critical process in

designing mobile apps. It is a step-by-

step procedure which evaluates the tasks

which are to be accomplished by the

users from their own perspective.

Smartphone displayThe applications must be designed in a way

so that they have a better display in mobile

phones.

Clear communication :Communicating the various usability and

advantages of the app is an important

aspect that the designers are to be

careful about.

Methods to Transform Mobile UX

Improved user interface

Simple sign-up process

Seamless in-app purchases

Provide user guidance

Provide feedback

Website’s Finest Tactics

Main Tactics

Main Tactics

Main Tactics

Main Tactics

Main Tactics