engaging new communities

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  • Reaching New Communities Engaging Residents Unfamiliar With

    (or Suspicious of!) the Planning Process

    Alison LeFlore, AICP

    Rob May, CEcD, CITY OF BROCKTON, MA

    Emily Innes, LEED AP ND, HARRIMAN

    Jennelle Graziano, LAWRENCE REDEVELOPMENT AUTHORITY

  • Things Are Changing

    Our communities are changing

    How we communicate with one another is

    changing

    The way residents expect their cities to

    operate is changing

    Residents have less free time and are more

    selective with volunteer activities

  • Public Engagement is Key to the

    Planning Process

  • How We Engage Communities

    Must Evolve and Adapt

    New technology is available

    More flexible and ongoing communication

    necessary

    New and different techniques to reach

    underrepresented groups

  • Why Engage?

    Education

    Feedback

    Stewardship

  • Who do we engage?

    Municipal Officials

    Municipal Staff

    Residents

    Business Owners

    Property Owners

    Nonprofits

    Institutions

    State Officials

  • Who Needs Extra Motivation?

    Working Parents

    Low Income Residents

    Youth and Young Adults

    Minority Residents

    Immigrant Communities

    Non-English Speakers

  • Traditional Approaches

    Where YOU are

    Formal

    Workshops

    Presentations

    Charrettes

    Informal

    Drop-ins

    Open Houses

    Targeted Conversations

  • Traditional Techniques

    Mapping Exercises

    SWOT Analysis

    Paper Surveys

    Presentations

    Facilitated Discussion

  • New Techniques

    Pop up and different locations

    More interactive activities

    Creative and unique approaches

    Combination of in person and online

    activities

    Provide opportunities for different levels of

    engagement

  • Reaching New Communities

    Where the COMMUNITY is

    Neighborhood Associations

    Meetings of Community Organizations

    Business Groups

    Festivals

    Radio Shows

    Local Cable

    Social Media

  • Community Inventory

    Important step to identify the various

    community groups

    Build connections with community leaders

    Use community leaders to bring others to the

    process

    Include local organizations, nonprofits, social

    service groups, advocacy groups, religious

    entities, business associations, everyone!

  • Engaging Non-English Speakers

    Translations are helpful, but not the only tool

    Ask community members to help facilitate;

    this is a great role for teenagers!

    Many communities have multiple dominant

    languages

  • Project Website

    Important tool to share information

    Provides location for Project Materials

  • Social Media

    Each community has a different relationship

    with social media

    Identify the right platform for your project

    Facebook

    Twitter

    Instagram

    NextDoor

    Always something new!

  • Social Media: Tips and Tricks

    Develop a social media strategy

    Keep it fresh

    Some users will respond to questions, others

    will just look at what is posted

  • Power of Technology

    Online Workshops

    Opportunities for Interaction

    Mapping Tools

    Online Forums

  • Reducing Barriers

    Language Barriers

    Time Challenges

    Meet at different days/times

    Meet in different locations

    Provide child care, or even better include kids

    in the meeting

    Free Food

  • Successful Processes

    LawrenceTBD

  • LawrenceTBD

  • LawrenceTBD

  • A Blueprint for Brockton

    Listening Tour: 7 meetings, different

    locations, times, targeted audiences

  • A Blueprint for Brockton

    100+ participants, >1% of Citys Population

  • Reaching New Communities Engaging Residents Unfamiliar With

    (or Suspicious of!) the Planning Process

    Questions and Discussion